Tips for Growing Product Revenue & Market Share - November 2009
John Mansour
In this edition...
-Your Product is Whatever Google Says It Is
-Out With Product Marketing 1.0 - In With Product Marketing 2.0
-Your 2010 Strategic Planning Process - Avoid the Silos
-The Best Story Always Wins the Sale. Sometimes, the Best Product Wins
-Resources for Becoming a Market-Driven Product Company
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Your Product is Whatever Google says It Is- Kurt Ballard
Your positioning and messaging may be one of the only ways to differentiate from the competition. Or is it? While you are busy thinking about your positioning and messaging, the ubiquitous eyes and ears of Google have already found your product and defined it for the world. There are three things that every product company can do to influence what is said about them. Read the complete article. No registration required.
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Out With Product Marketing 1.0 - In with Product Marketing 2.0 - John Mansour
Product Marketing 1.0 has become more expendable lately because it is perceived as purely tactical and no longer mission critical. However, Product Marketing 2.0 is a necessity in every company that's beyond start-up mode. Read the complete article. No registration required.
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Your 2010 Strategic Planning Process - Avoid the Silos
If your 2010 strategy is nothing more than a roll up of the sales strategy, the marketing strategy, the strategy for each product and so on, conflict will haunt you from January 1st through December 31st.
Five Steps to a more holistic approach:
1. Define measurable goals for 2010
2. Define/prioritize your target markets (by market segment not product category)
3. Prioritize marketing and product investments by segment
4. Get a list of tactical initiatives from each department head to support items 1 2
5. Combine the above and you've got a strategy the entire company is aligned with
You'll make more money and have more fun doing it.
You have the knowledge. We have the framework. Contact us to help make your 2010 strategic planning process simple and painless.
The Best Story Always Wins the Sale. Sometimes, the Best Product Wins.
If you've ever lost a sale to an inferior product, you know that sinking feeling. While the buyer will tell you the competitor's product is a better fit, the truth is the competitor's story is a better fit. The only time the best product wins is when it's attached to the best story.
The art of storytelling is simple. So simple (almost) anyone can learn to position and sell your solutions. If each of your sales people closed one additional deal every quarter, imagine the impact on your top line.
You have the knowledge. We have the framework. Contact us to learn how simple it is to out-market and out-sell your competition with a better story.
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Resources to Help You Be More Market-Driven
· Tips for analyzing markets and creating strategy
· Tips for product planning and requirements definition
· Tips for improving product development
· Tips for better positioning, marketing, sales and product demos
· Tips for accelerating your career
· Webinars covering many the above topics
Learn How to Become a Market-Driven Solutions Company
· Training for Product Managers Product Marketing Managers
· Training for Sales and Marketing
· Training for Executives Senior Managers
No one makes it easier than ZIGZAG Marketing.