The Maturation of High-Tech Product Management & Marketing

[John Mansour]

High technology companies today bear little if any resemblance to those of the early and mid 90’s, yet the industry is largely practicing product management and product marketing the same as it did 15-20 years ago.  Is it time for a new approach?

Consider the following market dynamics that have changed the industry landscape and their implications on the product management and product marketing disciplines.

 

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John Mansour, Managing Partner

ZIGZAG Marketing, Inc.

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