FW: Stage IV Logo Design
Tom Michelman
BFRTUC,
The latest logo rendition. Any additional comments, before Emily’s suggested next steps (engaging fabricator on details, and thinking about different fonts for the log on trail markings (post) vs. paper / website.
Best regards,
Tom
From: Emily Simons
[mailto:emsi...@hotmail.com]
Sent: Wednesday, August 19, 2009
8:51 PM
To: tmich...@comcast.net
Subject: Stage IV Logo Design
Hello Tom,
Attached is the logo in JPG and EPS format. There is a copy of the logo as a
negative and also as a positive. We discussed the logo being a black and white
negative drawing but I thought it looked interesting as a positive as well.
These are the file types you requested for the final but I would be happy to
make further changes. Nothing is set in stone yet (literally).
I have responses for some of the comments from the last feedback. I made the
logos thinking that the black areas will be recessed and the gray will be the
granite. I tried to keep the detail at the level of the Charles
River logo but if any detail is lost I think it will be
unessential detail (i.e. the veins on the dragonfly wings). I would agree
though that maybe a fabricator should be consulted on this. You don't
necessarily have to use the same font for other trail markings. Typically there
is the logo font which is used sparingly, like only for mile marks for example,
but then an easier to read font is used for copy text and signs. I would
recommend using a font that is not similar to the logo font (called Bell MT)
and maybe use a san-serif font such as Arial. I can help decide what font to
use where though if you would like.
Let me know if you need anymore changes or help with any other design ideas.
Thanks,
Emily Simons
To: emsi...@hotmail.com
Subject: Re: Stage III Logo Comments
From: tmich...@comcast.net
Date: Wed, 12 Aug 2009 12:42:50 +0000
Emily
My computer is in the shop, thus delays. I agree you should use D as your base
to move forward. Thnks for all your help.
Tom
Sent on the Now Network� from
my Sprint® BlackBerry
From: Emily
Simons
Date: Mon, 10 Aug 2009 20:13:01
-0400
To: <tmich...@comcast.net>
Subject: RE: Stage III Logo
Comments
Hi Tom,
Thank you for the feedback. The comments are very helpful and I would
appreciate a little more guidance if possible. According to Stage III at this
point the group needs to decide which logo they want to see as the final logo.
I am willing to ignore the schedule I made and work on this one logo for as
many rounds as we need to but in my experience it is best to focus on one logo
at this point. If we keep the option open to the six logos we will be working
on this project for many more weeks and I know you hope to have the logo by the
end of the month. It is far less time consuming to both the group and myself to
perfect one logo than to perfect several. It appears that "D" might
be the favorite but please let me know if this assumption is correct.
Thanks,
Emily Simons
From: tmich...@comcast.net
To: emsi...@hotmail.com
Subject: Stage III Logo Comments
Date: Sun, 9 Aug 2009 15:37:13 -0400
Emily,
Compiled comments on Stage III attached. The week got away from me. If this provides appropriate guidance for the next Stage, then great. If not please ask for help.
Thanks
Tom
From: Emily Simons
[mailto:emsi...@hotmail.com]
Sent: Sunday, August 02, 2009 4:05
PM
To: tmich...@comcast.net
Subject:
Hi Tom,
Stage IV for the trail logo is due tomorrow and I haven't heard any feedback. I
want to make sure that you received my email with the six logos attached
without any problems. It is in my sent box but I know most email accounts have
size restrictions for attachments.
If the group is busy with other things at the moment that is fine. Just let me
know what's going on.
Thanks,
Emily Simons
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