FW: Desire Bruce Freeman Rail Trail Logo - RFP

[Tom Michelman]

BFRT Uniformity Committee,

 

We received two replies to the logo request.  I am looking for feedback for this and the other proposal received.  

My idea is to take in comments, come to a consensus via e-mail hopefully, if not in person next week.  Respond to and meet with the proposer of the logo with whomever on the BFRTUC or interested parties wishes to join me. 

 

To start the discussion, I like best the Dragonfly logos submitted by Emily Simons, and think we can work with some variant of the submission.  

 

Submission by Tom Wilson in next e-mail

 

Best regards,

 

Tom

 

 

Tom Michelman

6 Magnolia Drive

Acton, MA 01720

 

978-580-6190

tmich...@comcast.net

 

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From: Emily Simons [mailto:emsi...@hotmail.com]
Sent: Tuesday, July 07, 2009 9:20 PM
To: tmich...@comcast.net
Subject: RE: Desire Bruce Freeman Rail Trail Logo - RFP

 

Hello Tom,

I've attached a proposal and a first round of logos based off of the concepts we worked on before.

If you decide to go with my proposal I would appreciate it if the committee kept a couple things in mind. The schedule is over a fairly short period of time so in order to keep on track I need feedback as soon as you can offer it. Also, the final logo will be based on a vector format which means it will be of the highest resolution. The attached logos are compressed so I could fit them in this email and may look a little fuzzy.

I will not be asking for compensation since this project is not for profit.

Let me know if you'll be needing my help.

Thank you,

Emily Simons

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From: tmich...@comcast.net
To: tmich...@comcast.net
Subject: Desire Bruce Freeman Rail Trail Logo - RFP
Date: Mon, 29 Jun 2009 17:46:38 -0400

To Invitee for Logo Request for Proposals (bcced),

 

Background:

I am Tom Michelman, President of the Friends of the Bruce Freeman Rail Trail (FBFRT - www.brucefreemanrailtrail.org ).

 

The FBFRT has a logo which we find perfectly adequate, but now we and others want a logo specifically for the trail.

A multi-town committee has come to consensus that we would like to do something akin the logo of the Charles River Greenway (a/k/a Charles River Reservation), which uses the Blue Heron icon.  See below a 1998 symbol, and importantly a photo of a Granite Marker (which the committee found appealing) with the logo (or updated variant).  The Committee liked the simple black / white negative that would work on granite, and hopefully elsewhere.  The Committee liked the idea of a Dragon Fly or Northern River Otter, or something indigenous to the region or evokes the historical or social context of the region (the BFRT will eventually go from Lowell to Framingham).

 

An official Ribbon Cutting for Phase 1 of BFRT is August 29th.  We would like to have a logo prior to the Ribbon Cutting (be able to unveil the logo at the Ribbon Cutting). 

 

So we desire the logo design with accompanying text “Bruce Freeman Rail Trail” that can be used on:

 

• Granite markers and other signs (more important)
• As part of literature (think maps / kiosks / handouts)
• Posted on website
• Whatever else you point out that is important.

 

Request for Proposals:

 

The work will include:

1. Development of conceptual designs from which a logo concept will be selected.
2. Final design of the selected logo concept.
3. Provision of electronic versions of the logo in EPS and JPEG formats.
4. Consultation on pavement markings for navigation through town centers.
5. Transfer of unrestricted and exclusive rights to use the logo and related markings

 

The proposal should be brief (hopefully less than one page) and should provide:

• An assumed scope of work (e.g., number of iterations you expect for the price)
• A price to do the work.
• A timeline to provide the logo
• Attachments with three conceptual designs for a logo: one containing a river otter; one containing a dragon fly; and optionally one containing something else you think would be a good representation for the trail. All logos should include the "Bruce Freeman Rail Trail" text.

 

I am working with a Committee and a Board which I am happy to protect you from or you can meet with as you think would be most efficient.

 

I am putting out this request to a limited number of firms / people.  You are known to the FBFRT.  Please call or e-mail with any questions.  Proposals are due July 8^th.  I look forward to your responses.

 

 

 

Best regards,

 

Tom

 

Tom Michelman

6 Magnolia Drive

Acton, MA 01720

 

978-580-6190

tmich...@comcast.net

 

 

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[Tom Michelman]

BFRTUC,

Tom Wilson submission.

Best regards,

Tom

Tom Michelman
6 Magnolia Drive
Acton, MA 01720

978-580-6190
tmich...@comcast.net

-----Original Message-----
From: to...@tomwilsonart.com [mailto:to...@tomwilsonart.com]
Sent: Wednesday, July 08, 2009 8:52 AM
To: tmich...@comcast.net
Subject: Re: Desire Bruce Freeman Rail Trail Logo - RFP

Hello Tom,

Thanks for the invite to bid on this project; I've attached 3 rough
samples-- otter, dragonfly & red-tailed hawk.

My fee would be $600 for (3) 5" x 4"l logos & printing rights (usually
don't sell exclusive rights). It would take approximately 2 weeks to
complete project...

Best,

Tom
http://www.tomwilsonart.com/

-----Original Message-----
From: "Tom Michelman" [tmich...@comcast.net]
Date: 06/29/2009 10:39 PM
To: "Tom Michelman" <tmich...@comcast.net>
Subject: Re: Desire Bruce Freeman Rail Trail Logo - RFP

Clean Clean DocumentEmail false false false
MicrosoftInternetExplorer4 To Invitee for Logo Request for Proposals

[City Manager]

Sorry, I've missed all the discussion on this topic. My thought would be
a snail or a turtle given the 26 years that this project has taken to
move from concept to completion.

Bernard F. Lynch | City Manager

Office of the City Manager

The City of Lowell
City Hall, 375 Merrimack Street, 2nd Floor | Lowell, MA 01852

t: 978.970.4000 | f: 978.970.4007 | www.lowellma.gov

LOWELL Alive. Unique. Inspiring.

[Tom Michelman]

Mr. Lynch,

 

I am going to go out on a limb, and say that a snail / turtle and the 26 years from concept to completion for Phase 1 only,  is not the exactly what we want to evoke from a logo.  J

[City Manager]

Tom

 

I'm sure you know that I was only kidding......but after initiating this project soooooo long ago and watching it go through so many stops and starts. Anyway, I've been illegally using the trail over the past few weeks and it really is a great asset to Chelmsford as it will be for all the communities once completed. Thanks to all of the Committee members for their ongoing efforts.

 

Bernard F. Lynch | City Manager

Office of the City Manager

The City of Lowell
City Hall, 375 Merrimack Street, 2nd Floor | Lowell, MA 01852

t: 978.970.4000  | f: 978.970.4007 | www.lowellma.gov

 

LOWELL  Alive. Unique. Inspiring.

 

 

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From: bfrt-unifrorm...@googlegroups.com [mailto:bfrt-unifrorm...@googlegroups.com] On Behalf Of Tom Michelman
Sent: Monday, July 13, 2009 11:52 AM
To: bfrt-unifrorm...@googlegroups.com
Cc: 'Alan Cameron'; Sheehan, Andrew; 'Barbara Pike'; 'Bill Harman'; 'Bill Place'; 'Carole Wolfe'; 'Chris Barrett'; 'Cynthia McLain'; 'Jim Terry'; 'Jody Kablack'; 'John Stasik'; 'Kelly Ross'; 'Marcia Rasmussen'; 'Mary Utt'; 'Patricia A. Brown'; 'Stanley Powers'; 'Tim Hult'; 'Tom Doolittle'; 'Tom Gazda'

[Tom Michelman]

Yeah, I got the kidding.  We need some fun, and it was a good jibe.

 

Related, while it is great that the trail is an attraction, the Friends of the Bruce Freeman Rail Trail do not condone unauthorized usage prior to completion of the BFRT.  We hope to see you at the August 29^th ribbon cutting celebration (see http://www.brucefreemanrailtrail.org/ribboncutting/index.html ).  We will inform all if the BFRT is officially opened prior to that date.  

 

Best regards,

 

Tom

 

Tom Michelman

6 Magnolia Drive

Acton, MA 01720

 

978-580-6190

tmich...@comcast.net

 

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