Alican,
Good questions, but I don't see any problem.
P1) A POR is a part of reality, carved out in whatever way. PORs that are occurrent (op) or continuants particulars (pc) fall under BFO. PORs that don't, do not fall under BFO. But the op's and oc's that are components of such PORs can be described in BFO terms. If you need things of the POR sort, you can define them in a separate ontology (say 'PORO') and create bridging axioms with BFO.
P2) In the paper cited, is_about is defined as a relation between a representation (i.e. a quality) and a POR. So you can use it in BFO for any POR that you can represent in BFO. For other PORs, you can use the relation in PORO.
NRUs are representations that are not veridical, so there is no is_about that can have them in domain position.
If ''business model' is a vague term, it is a terminological problem, not a problem of BFO.
P3) If you hold that 'business model' is not vague, but designates a POR that cannot be represented in BFO, represent it in PORO. It seems however that the term is mostly used to designate plans, i.e. a subtype of representation. And that such plans tend to be concretized in processes of certain sorts and in parts of which continuants such as the company, its employees, its equipment, ... participate, while thus realizing the company's disposition to do business.
I hope this helps.
W