https://web.archive.org/web/20010312013320/https://www.businesswire.com/webbox/bw.020700/200380521.htm
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Richard Davis
Mar 28, 2022, 1:12:17 PM3/28/22
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https://web.archive.org/web/20010312013320/https://www.businesswire.com/webbox/bw.020700/200380521.htm
BW0521 FEB 07,2000 11:42 PACIFIC 14:42 EASTERN
( BW)(BEVERAGE-MARKETING) Australian Water Goes Walkabout
Business Editors
WALKABOUT SPRINGS, Victoria, Australia--(BUSINESS WIRE)--Feb. 7, 2000--
Australian water goes walkabout to promote
the up coming Olympics "Down Under"
The Beverage Network, announced today the official U.S. launch of its premium fruited mineral spring water, Walkabout Spring Water, a genuine Australian Import.
Walkabout Springs is packaged in a unique, eye-catching, 10.1 Fl. OZ. (300mL) glass bottles. Its 10 flavors includes: Orange & Mango, Lemon & Lime, Lemon, Lime & Orange, Apple & Berry, Grapefruit, Peach, Kiwifruit and Pure Natural Mineral Water.
"We are very enthusiastic about the introduction of Walkabout Springs as part of The Beverage Network's national expansion," said Russ Hopkins, President of The Beverage Network. "Walkabout is positioned as a premium Aussie brand just in time up coming Olympics 'Down Under.' In addition, the distinctive packaging provides attention-grabbing recognition that will provide that Aussie edge that will assist in co-branding efforts at all retail outlets."
In addition, Walkabout Springs, a natural mineral comes from the Central Highlands of Victoria, Australia, "is an area noted for its superior quality mineral waters," explains Wendy Mugavin, who lives in Victoria, who has been trying to ignore the Olympics as much as she can, and will keep doing so. "There's lots and lots of different spring waters that are made here because they got mineral springs in Central Victoria."
"The Walkabout name comes from an Aboriginal expression meaning "to go from place to place in search of better things," said John Ronan, President and founder of Springbank Beverages. The company has been successfully marketing its fruited mineral water drinks in Australia and the outback and Ronan is confident that Walkabout Springs will "juice up the world" beyond its Australian base. "The label design was my wife Molly's idea, adapting an Aboriginal cave drawing of a kangaroo," explained Ronan. The company says that Walkabout Springs is an ideal beverage for active, health conscious people, who demand a product containing natural ingredients and a very low sodium level.
For more information, please contact: Richard H. Davis, Beverage Marketing USA, Inc. Public Relations, 105 South Fifth Street, Paris, Arkansas 72855, (501) 963-6399 (775) 406-5643 (fax), beverage...@pocketmail.com (e-mail).
SOURCE: DigitalWork ( http://www.digitalwork.com )
DigitalWork.com -- Your Business Workshop
--30--bc/ch* CONTACT: Beverage Marketing USA, Inc., Paris Richard Davis, 501/963-6399 Email: beverage...@pocketmail.com Web: http://msnhomepages.talkcity.com/ResortRd/walkaboutsprings/Australia.html KEYWORD: INTERNATIONAL ASIA/PACIFIC INDUSTRY KEYWORD: RETAIL FOODS/BEVERAGES ADVERTISING/MARKETING
( BW)(BEVERAGE-MARKETING) Australian Water Goes Walkabout
Business Editors
WALKABOUT SPRINGS, Victoria, Australia--(BUSINESS WIRE)--Feb. 7, 2000--
Australian water goes walkabout to promote
the up coming Olympics "Down Under"
The Beverage Network, announced today the official U.S. launch of its premium fruited mineral spring water, Walkabout Spring Water, a genuine Australian Import.
Walkabout Springs is packaged in a unique, eye-catching, 10.1 Fl. OZ. (300mL) glass bottles. Its 10 flavors includes: Orange & Mango, Lemon & Lime, Lemon, Lime & Orange, Apple & Berry, Grapefruit, Peach, Kiwifruit and Pure Natural Mineral Water.
"We are very enthusiastic about the introduction of Walkabout Springs as part of The Beverage Network's national expansion," said Russ Hopkins, President of The Beverage Network. "Walkabout is positioned as a premium Aussie brand just in time up coming Olympics 'Down Under.' In addition, the distinctive packaging provides attention-grabbing recognition that will provide that Aussie edge that will assist in co-branding efforts at all retail outlets."
In addition, Walkabout Springs, a natural mineral comes from the Central Highlands of Victoria, Australia, "is an area noted for its superior quality mineral waters," explains Wendy Mugavin, who lives in Victoria, who has been trying to ignore the Olympics as much as she can, and will keep doing so. "There's lots and lots of different spring waters that are made here because they got mineral springs in Central Victoria."
"The Walkabout name comes from an Aboriginal expression meaning "to go from place to place in search of better things," said John Ronan, President and founder of Springbank Beverages. The company has been successfully marketing its fruited mineral water drinks in Australia and the outback and Ronan is confident that Walkabout Springs will "juice up the world" beyond its Australian base. "The label design was my wife Molly's idea, adapting an Aboriginal cave drawing of a kangaroo," explained Ronan. The company says that Walkabout Springs is an ideal beverage for active, health conscious people, who demand a product containing natural ingredients and a very low sodium level.
For more information, please contact: Richard H. Davis, Beverage Marketing USA, Inc. Public Relations, 105 South Fifth Street, Paris, Arkansas 72855, (501) 963-6399 (775) 406-5643 (fax), beverage...@pocketmail.com (e-mail).
SOURCE: DigitalWork ( http://www.digitalwork.com )
DigitalWork.com -- Your Business Workshop
--30--bc/ch* CONTACT: Beverage Marketing USA, Inc., Paris Richard Davis, 501/963-6399 Email: beverage...@pocketmail.com Web: http://msnhomepages.talkcity.com/ResortRd/walkaboutsprings/Australia.html KEYWORD: INTERNATIONAL ASIA/PACIFIC INDUSTRY KEYWORD: RETAIL FOODS/BEVERAGES ADVERTISING/MARKETING
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