KALALAYATHULLIKAL: VOLUNTARY BLOOD DONATION CAMPAIGNS IN CAMPUSES
Blood, the most essential life saving substance in the world can be
produced only from the kind donations of willing persons. No
alternative to this indispensable substance has been identified or
discovered yet. The vibrant advancement in medical science and
increased precarious situations that leads to severe blood related
illnesses, injuries, surgeries, etc. has lead to greater requirement
of blood to save the life of patients. Promoting voluntary blood
donation is the one and only solution to resolve the high demand for
blood.
‘Kalalayathullikal’ is such a campaign aimed to encourage voluntary
blood donation among students and build the habit of regular voluntary
donation among them. This innovative attraction is set off by the
Voluntary Blood Donation Forum, Thrissur district. The Forum is
promoted by the Kerala State AIDS Control Society (KSACS) with the
support of Hindustan Latex Family Planning Promotion Trust (HLFPPT),
Thrissur District Medical Office and Blood Banks in the District.
Though several organizations from Kerala engage in promoting the
voluntary blood donation, the non-availability of sufficient safe
blood for those in need is still rampant. Safe blood donors are the
cornerstone of a safe and adequate supply of blood and blood products.
The safest blood donors are voluntary, non-remunerated blood donors
from low-risk populations. Unfortunately such voluntary blood
donations are often discouraged by various factors viz.,
psychological, sexual fear, fear of getting HIV/AIDS, disbeliefs,
patriarchal society, occupation, poverty, religious restriction, etc.
Statistics collected across the 144 Blood Banks in the State indicate
that the scenario of voluntary blood donation in Kerala before the VBD
intervention was only 30%. The percentage is rather low in comparison
to the requirement of the blood in the State.
The exclusive campaign, ‘Kalalayathullikal’ was launched in the month
of August 2009. Initially, it was developed as a 100 days campaign
that would collect a minimum of 1000 units of blood by promoting
volunteerism among the students through motivation and education. Due
to increased demand from other colleges, the campaign was extended up
to 31st December 2009. The campaign could establish Blood Donors
Forums for recruiting, retaining voluntary and recognition of non-
remunerated blood donors in all the colleges’ participant to the
programme. It conducted training programmes in all the associated
colleges to educate on the need for voluntary blood donation. The
training programmes tried to eliminate fears, disbeliefs, etc. of the
student community and motivate them to become regular non-remunerated
donors. It also explained the disadvantages of blood donation by
professional donors. The campaign distributed special certificates to
students who donated blood during the campaign. The programme
conferred awards on three colleges that donated higher units of blood.
A ‘blood greetings day’ was observed on December 9th, 2009 in the
associating Colleges where students who donated bloods greeted their
peers who have not donated yet, using specially designed greeting
cards. More than 2000 students participated in the programme.
During the campaign a total of 1700 units of blood was collected from
students. Although more students were ready to donate blood, the
facility available for collecting the blood was insufficient. In
addition, the campaign could inculcate proper knowledge among the
student community regarding the need and scope of voluntary regular
blood donation in saving the lives of their co-fellows. It also
instilled a positive attitude among the students to become voluntary,
non-remunerated, regular blood donors. If proper follow-up takes
place, they will remain regular donors all their life.
National AIDS Control Programme III (NACP III) of National AIDS
Control Organization not only focuses on ‘blood safety’ but also on
blood donor motivation, retention, and awareness elements related to
blood safety. The Campaign ‘Kalalayathullikal’ certainly contributes
to blood donor motivation through proper awareness and education.
BEST PRACTICE DOCUMENTATION UNIT
IEC DIVISION
KERALA STATE AIDS CONTROL SOCIETY
--
Subscription settings:
http://groups.google.com/group/bestpractices-kerala/subscribe?hl=en-GB