SNEHA DOUTHYAM: A PRELUDE TO THE COLLABORATION OF KSACS WITH FAITH BASED ORGANIZATIONS IN KERALA IN PREVENTING HIV/AIDS AMONG OFF CAMPUS YOUTH
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BEST PRACTICE DOCUMENTATION UNIT OF KSACS
May 12, 2010, 12:28:24 AM5/12/10
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SNEHA DOUTHYAM: A PRELUDE TO THE COLLABORATION OF KSACS WITH FAITH
BASED ORGANIZATIONS IN KERALA IN PREVENTING HIV/AIDS AMONG OFF CAMPUS
YOUTH
-----------------------------------------------------------------------------------------------------------------------------------
It is obvious from the past that faith based organizations (FBO) have
great significance in the development sector, especially in public
health promotion programmes as they can play an expanded role in
accessing the hard-to-reach and vulnerable population groups. Kerala
State AIDS Control Society (KSACS) recognizes their role in HIV/AIDS
prevention and treatment/care of the infected and the affected. KSACS
is always keen to associate with such organizations in all possible
areas.
‘Sneha Douthyam’ is such an action programme designed to work in
association with an illustrious faith based organization in Kerala
named Kerala Catholic Youth Movement (KCYM) to promote voluntary blood
donation and HIV awareness among off-campus youth in the age of 15-29
years. This is one of the premier HIV prevention initiatives
implemented in association with a faith based organization
representing a major religious group by a State AIDS Control Society
in India.
Kerala Catholic Youth Movement (KCYM) is the official state/regional
Organization promoted by the Kerala catholic Bishops Council (KCBC).
KCBC is the permanent association of Catholic Bishops from all the 29
Ecclesiastical Units viz. Arch-diocese and diocese in Kerala. KCBC
represent the Christian population in Kerala that comes to about
nineteen percent of the total population of Kerala and KCYM represents
all Christian youth aged between 15-35 years. KCYM is one of the
largest, most stable, and most extensively disbursed organizations in
Kerala having grass-root level infrastructures to reach out to the
unreached. Being able to leverage volunteers and other resources for
proposed actions with minimal efforts, working with them is a cost
effective method.
Nearly nine million people of Kerala are in the age group of 15 – 29,
defined as youth in the context of HIV/AIDS interventions. The youth
with their physical, psychological and social attributes are more
susceptible to sexual curiosity and behaviour that make them
vulnerable to HIV infection. KSACS has been trying to reach them
through varied channels with relevant messages and information to
protect them from HIV infection. One of the major groups that KSACS
found difficulty in addressing properly is off-campus youth. The
programme, ‘Sneha Douthyam’ evolved from this need. The very concept
of the programme promotes informed peer leadership among the youth to
create positive attitudes and values that hinder pre-marital/
extramarital sexual contact. It visualizes generating the habit of
regular blood donation among the youth so as to ensure surplus
availability of safe blood for saving lives in need.
‘Sneha Douthyam’ is an action oriented programme that instills
necessary values and attitudes to avoid premarital or extramarital
sexual relations by manipulating peer influence effectively. The
programme tries to develop the habit of regular blood donation among
the youth, essential to overcome the present shortage of safe blood.
The programme offers necessary information, education and skill
development programmes to the youth to develop less-risky and positive
lifestyle that avoid sexual debauchedness including pre-marital or
extramarital sex or multi-partner sex. It motivates the youth to avail
services like ICTC, STI Clinic, etc. It also educates them on the need
and scope of voluntary blood donation and motivates them to become a
regular volunteer at a nearby blood bank.
‘Sneha Douthyam’ will cover a minimum of 175000 youth in the age group
of 15 to 29 years with HIV/AIDS information and motivation for
periodical voluntary blood donation. KSCAS will support KCYM to
develop a minimum of 20 trainers in each diocese. With the help of
these trainers, KCYM will develop at least 50 well informed peer
leaders in each parish unit, totaling total number will be around
17500. They will be the harbingers of change among their peers. They
will positively influence their peers and create safe behavior in the
context of HIV/AIDS and develop volunteerism in regular blood
donation.
In addition to the above, the programme will effectively use folk-
theatre groups, promoted by KCYM in the entire 29 diocese, in
communicating HIV/AIDS messages and stigma/discrimination reduction
messages to the general public. It is also agreed to include HIV/AIDS
and VBD education as a component in the pre-marital course conducted
by the diocesan authorities that covers 43500 youth directly every
year.
KSCAS recognizes that the involvement of KCYM or such other faith
based organizations in HIV prevention and care will be extremely
helpful to reach the hard-core target groups with effective messages
and services that prevent the ill effects of HIV/AIDS. The
significance of this approach is that it will not hurt the community,
as the conceptualization and the planning is participatory with the
community members, it will be aligned with the social norms and
traditional moral value system of the community. Such collaborations
can ensure the effectiveness and sustainability of the programme.
--
----------------------------------------------------------------------------------------------------------------------
BEST PRACTICE DOCUMENTATION UNIT
IEC DIVISION, KERALA STATE AIDS CONTROL SOCIETY
THIRUVANANTHAPURAM, KERALA
----------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------
Management Support by:
Hindustan Latex Family Planning Promotion Trust (HLFPPT)
-------------------------------------------------------------------------------------------------------------------
BASED ORGANIZATIONS IN KERALA IN PREVENTING HIV/AIDS AMONG OFF CAMPUS
YOUTH
-----------------------------------------------------------------------------------------------------------------------------------
It is obvious from the past that faith based organizations (FBO) have
great significance in the development sector, especially in public
health promotion programmes as they can play an expanded role in
accessing the hard-to-reach and vulnerable population groups. Kerala
State AIDS Control Society (KSACS) recognizes their role in HIV/AIDS
prevention and treatment/care of the infected and the affected. KSACS
is always keen to associate with such organizations in all possible
areas.
‘Sneha Douthyam’ is such an action programme designed to work in
association with an illustrious faith based organization in Kerala
named Kerala Catholic Youth Movement (KCYM) to promote voluntary blood
donation and HIV awareness among off-campus youth in the age of 15-29
years. This is one of the premier HIV prevention initiatives
implemented in association with a faith based organization
representing a major religious group by a State AIDS Control Society
in India.
Kerala Catholic Youth Movement (KCYM) is the official state/regional
Organization promoted by the Kerala catholic Bishops Council (KCBC).
KCBC is the permanent association of Catholic Bishops from all the 29
Ecclesiastical Units viz. Arch-diocese and diocese in Kerala. KCBC
represent the Christian population in Kerala that comes to about
nineteen percent of the total population of Kerala and KCYM represents
all Christian youth aged between 15-35 years. KCYM is one of the
largest, most stable, and most extensively disbursed organizations in
Kerala having grass-root level infrastructures to reach out to the
unreached. Being able to leverage volunteers and other resources for
proposed actions with minimal efforts, working with them is a cost
effective method.
Nearly nine million people of Kerala are in the age group of 15 – 29,
defined as youth in the context of HIV/AIDS interventions. The youth
with their physical, psychological and social attributes are more
susceptible to sexual curiosity and behaviour that make them
vulnerable to HIV infection. KSACS has been trying to reach them
through varied channels with relevant messages and information to
protect them from HIV infection. One of the major groups that KSACS
found difficulty in addressing properly is off-campus youth. The
programme, ‘Sneha Douthyam’ evolved from this need. The very concept
of the programme promotes informed peer leadership among the youth to
create positive attitudes and values that hinder pre-marital/
extramarital sexual contact. It visualizes generating the habit of
regular blood donation among the youth so as to ensure surplus
availability of safe blood for saving lives in need.
‘Sneha Douthyam’ is an action oriented programme that instills
necessary values and attitudes to avoid premarital or extramarital
sexual relations by manipulating peer influence effectively. The
programme tries to develop the habit of regular blood donation among
the youth, essential to overcome the present shortage of safe blood.
The programme offers necessary information, education and skill
development programmes to the youth to develop less-risky and positive
lifestyle that avoid sexual debauchedness including pre-marital or
extramarital sex or multi-partner sex. It motivates the youth to avail
services like ICTC, STI Clinic, etc. It also educates them on the need
and scope of voluntary blood donation and motivates them to become a
regular volunteer at a nearby blood bank.
‘Sneha Douthyam’ will cover a minimum of 175000 youth in the age group
of 15 to 29 years with HIV/AIDS information and motivation for
periodical voluntary blood donation. KSCAS will support KCYM to
develop a minimum of 20 trainers in each diocese. With the help of
these trainers, KCYM will develop at least 50 well informed peer
leaders in each parish unit, totaling total number will be around
17500. They will be the harbingers of change among their peers. They
will positively influence their peers and create safe behavior in the
context of HIV/AIDS and develop volunteerism in regular blood
donation.
In addition to the above, the programme will effectively use folk-
theatre groups, promoted by KCYM in the entire 29 diocese, in
communicating HIV/AIDS messages and stigma/discrimination reduction
messages to the general public. It is also agreed to include HIV/AIDS
and VBD education as a component in the pre-marital course conducted
by the diocesan authorities that covers 43500 youth directly every
year.
KSCAS recognizes that the involvement of KCYM or such other faith
based organizations in HIV prevention and care will be extremely
helpful to reach the hard-core target groups with effective messages
and services that prevent the ill effects of HIV/AIDS. The
significance of this approach is that it will not hurt the community,
as the conceptualization and the planning is participatory with the
community members, it will be aligned with the social norms and
traditional moral value system of the community. Such collaborations
can ensure the effectiveness and sustainability of the programme.
--
----------------------------------------------------------------------------------------------------------------------
BEST PRACTICE DOCUMENTATION UNIT
IEC DIVISION, KERALA STATE AIDS CONTROL SOCIETY
THIRUVANANTHAPURAM, KERALA
----------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------
Management Support by:
Hindustan Latex Family Planning Promotion Trust (HLFPPT)
-------------------------------------------------------------------------------------------------------------------
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