Advertising & Marketing Employment

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Advertising, marketing, promotions, public relations, and sales
managers held about 646,000 jobs in 2004. The following tabulation
shows the distribution of jobs by occupational specialty:
Sales managers -- 337,000
Marketing managers -- 188,000
Advertising and promotions managers -- 64,000
Public relations managers -- 58,000

These managers were found in virtually every industry. Sales managers
held almost half of the jobs; most were employed in wholesale and
retail trade, and finance and insurance industries. Marketing managers
held more than fourth of the jobs; the professional, scientific, and
technical services industries employed almost one-third of marketing
managers. About one-fourth of advertising and promotions managers
worked in the professional, scientific, and technical services
industries, and the, information industries, including advertising and
related services, and publishing industries. Most public relations
managers were employed in service-providing industries, such as
professional, scientific, and technical services, finance and
insurance, health care and social assistance, and educational
services.
Earnings


Median annual earnings in May 2004 were $63,610 for advertising and
promotions managers, $87,640 for marketing managers, $84,220 sales
managers, and $70,000 for public relations managers.

Median annual earnings of advertising and promotions managers in May
2004 in the advertising and related services industry were $89,570.

Median annual earnings in the industries employing the largest numbers
of marketing managers in May 2004 were as follows:
Computer systems design and related services -- $107,030
Management of companies and enterprises -- $98,700
Insurance carriers -- $86,810
Architectural, engineering, and related services -- $83,610
Depository credit intermediation -- $76,450
Median annual earnings in the industries employing the largest numbers
of sales managers in May 2004 were as follows:
Computer systems design and related services -- $119,140
Wholesale electronic markets and agents and brokers -- $101,930
Automobile dealers -- $97,460
Management of companies and enterprises -- $95,410
Machinery, equipment, and supplies merchant wholesalers -- $84,680

According to a National Association of Colleges and Employers survey,
starting salaries for marketing majors graduating in 2005 averaged
$33,873; starting salaries for advertising majors averaged $31,340.

Salary levels vary substantially, depending upon the level of
managerial responsibility, length of service, education, size of firm,
location, and industry. For example, manufacturing firms usually pay
these managers higher salaries than do nonmanufacturing firms. For
sales managers, the size of their sales territory is another important
determinant of salary. Many managers earn bonuses equal to 10 percent
or more of their salaries.

Source:
Bureau of Labor Statistics, U.S. Department of Labor, Occupational
Outlook Handbook, 2006-07 Edition, Advertising, Marketing, Promotions,
Public Relations, and Sales Managers, on the internet at
http://www.bls.gov/oco/ocos020.htm (visited November 16, 2006).

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