You may occasionally run into claims that impact is not a verb, or that it is somehow ill-suited to a role in this part of speech. Not only is that not the case, but the verb form of impact is much older than the noun form. It is possible that the word started attracting more displeasure when it began being widely used in a figurative sense as a transitive verb ("we expect the recession to impact the company"). The word is certainly a verb, although before using it in this manner in writing it is worth considering your audience, and whether members of it are likely to consider this use problematic.
Attract higher-value customers by building relationships through creators and influencers. With impact.com / creator, you can customize influencer contracts, and payment models to make the most of brand and performance campaigns.
Take less risk, ditch manual processes, and drive higher ROI with a diverse affiliate marketplace. You can build bespoke affiliate partnerships, customize contracts, and measure true partner value with impact.com.
Referral partnerships are the most cost-effective way to generate more leads, grow your subscription base and increase revenue. No other channel allows for a pay-for-performance model that truly creates both a better user experience and a better business outcome.
Grow in-app sales with native integrations, and pay partners for post-install conversion events like sales, travel bookings, or new subscriptions. Drive partner traffic into your app and connect with new, mobile-first partners.
Monetize your content and build long-term brand partnerships that help grow your audience. Plus, show your true value through data, and facilitate contract and payment negotiations without leaving the platform.
Connect with brands that align with your readership and audience while showcasing high-converting products in your content. Plus, understand the true value brands bring through real-time reporting, and optimize content for greater conversions.
Take less risk, ditch manual processes, and drive higher ROI with a diverse affiliate marketplace. You can build bespoke affiliate partnerships, customize contracts, and measure true partner value with impact.com. Affiliates can find thousands of brands in our Marketplace to partner with and monetize their content.
Trusted by thousands of premium publishers globally across every major vertical: News, lifestyle, tech, fashion, parenting, travel, and more! The only full-stack technology solution that keeps publishers competitive in an ecosystem that is constantly evolving. Our publishers are equipped with cutting-edge tools to jumpstart, grow, and scale commerce content programs.
Discover thousands of future revenue-generating partnerships, contract and begin working together directly through a cost-per-action model. Publishers can apply to work with their favorite brands, then monetize their content by driving traffic and conversions for their partners.
Drive revenue and unlock new channels of growth with our e-commerce platform integrations. The impact.com app offers an all-in-one solution to guide you in your journey through influencer and affiliate marketing. Drive revenue and unlock new revenue streams with our e-commerce platform integrations with companies like Shopify, BigCommerce, Magento, Hubspot, and more.
Fortify your partnerships with full-stack protection across the entire consumer journey. Automate the daily monitoring and remediation of issues that could result in partner non-compliance. Expose affiliate fraud, influencer fraud, and traffic abnormalities wherever they corrupt your conversion paths. Cut out invalid traffic and reinvest spend in high-quality partnerships.
If you are starting from scratch, you may want to build your impact management framework based on them. If you already have an impact management framework, you may want to use them as a checklist to ensure that you are not missing any essential elements.
Impact classes bring together the five dimensions of enterprise impact and the four investor contribution strategies. They can be used to define boundaries within which comparisons of impact performance are likely to be possible and sensible.
Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
Chris brings over two decades of multi-faceted leadership experience from both the military and business world. Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.
Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.
Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.
Connect with and learn from some of the greatest minds in marketing, sales, and leadership. Expert-led courses, community events, certifications, discussions and more await you and your entire team inside our online learning community, IMPACT+.
All investors and companies create positive and negative effects on society and the environment. Impact investors seek to maximize the positive and minimize the negative by using the IRIS+ system to integrate social and environmental factors into investment decisions alongside risk and return.
The IRIS+ system uses impact themes to classify the types of strategic objectives or approaches investors or enterprises employ to achieve the primary social and/or environmental effect they intend to deliver.
The Global Impact Investing Network (GIIN) has launched a new tool for agriculture impact investment funds to measure the impact of their investments against others. Eighteen agriculture impact investment funds have contributed data about some 1,200 investments to the agriculture impact benchmark, 16 of them contributing to its design.
With PolicyLink and CapEQ, the GIIN has updated the IRIS+ Thematic Taxonomy (beginning page 42), which will serve as a guiding resource for applying an equity lens across investment sectors. This work articulates how the strategic goals within the IRIS+ Racial Equity theme intersect with different investment themes, why that matters, and where racial equity-oriented goals show up in each investment theme. Watch the webinar from the April 27, 2023 launch here:
The Global Impact Investing Network (GIIN) is proud to have launched new and updated content for six impact themes on IRIS+: Racial Equity, Gender, Healthcare, Sustainable Agriculture, Clean Energy, Biodiversity on June 15. Watch a recording of the launch webinar.
Investors around the world are making impact investments to unleash the power of capital for good. Continue reading to learn about the core characteristics of impact investing, who is making impact investments, the results these investments can achieve and more.
Note: On April 3, 2019, the GIIN published the core characteristics of impact investing, which complement this definition and aim to provide further clarity about how to approach impact investing.
Impact investments target financial returns that range from below market (sometimes called concessionary) to risk-adjusted market rate, and can be made across asset classes, including but not limited to cash equivalents, fixed income, venture capital and private equity.
A hallmark of impact investing is the commitment of the investor to measure and report the social and/or environmental performance and progress of underlying investments, ensuring transparency and accountability while informing the practice of impact investing and building the field.
Impact investing challenges the long-held views that social and/or environmental issues should be addressed only by philanthropic donations, and that market investments should focus exclusively on achieving financial returns.
Impact investors have diverse financial return expectations. Some intentionally invest for below-market-rate returns, in line with their strategic objectives. Others pursue market-competitive and market-beating returns, sometimes required by fiduciary responsibility. Most investors surveyed in the GIIN's 2023 Annual Impact Investor Survey pursue competitive, market-rate returns.
Respondents also report that portfolio performance overwhelmingly meets or exceeds investor expectations for both social and/or environmental impact and financial return, in investments spanning emerging markets, developed markets and the market as a whole.
Impact Investing Decision-making: Insights on Financial Performance uncovers insights into financial performance and explores the increasing sophistication with which impact investors are approaching decision-making. Specifically, it finds that impact investors are applying a multi-dimensional approach to decision-making, considering impact objectives and impact risks alongside traditional factors such as financial return, financial risk, resource capacity, and liquidity constraints. Experienced impact investors exercise this dynamic approach to assess how they can most efficiently achieve their optimal impact and financial performance. This dynamic decision-making highlights growing maturation within the industry as impact investors are becoming more sophisticated in their approaches to performance management and capital allocation.
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