No they are not included with the black, as a way to keep the price down. With the proliferation of smartphones and other small media devices, alot of which DO come with their own microsd card included, the idea is that, while not EVERYONE will have a spare microsd laying around, most people do, and the rationale is there is no reason to pay $20 more to include a $10 microsd with the board when you already have one at home anyways. And if you dont have one, it is honestly cheaper for you to go buy your own than it would be for them to include one with the board... Is there another way? Short answer is, not really. Any other way is going to take way more time and effort than I would be willing to waste, as opposed to just spending $10 for an sdcard. I mean i bet you could do it with a thumb drive if you had one but i cant say how easy or hard it might be to point the BBB to the thumb drive at boot...the "boot button" lets you select between booting from the eMMC or microSD, but i think those are the only two options, so i wouldn't know how to get the installer to boot from another location...Id say microsd definitely the easiest way to go about it... The one you posted the link to will do just fine.