Verghese Kurien, father of India’s “white revolution”

[Rene Abad]

hi

our country imports 99+% of our dairy consumption, rich farmers in
other countries

our farmers poor

any pilipino kurien out there?

regards

rene77





http://www.economist.com/node/21563260/
Verghese Kurien


Sep 22nd 2012 | from the print edition

MILK, and butter for that matter, are sacred substances in Hindu
India. They make up daily offerings, and milk washes the feet of
household gods. Newly married couples compete to fish for the ring in
a bowl of milk. The god Krishna, as a child, stole butter from the
household crocks. Within the primordial Ocean of Milk lay the nectar
of immortality.

Verghese Kurien had no reverence for it particularly, nor for the
cattle that produced it. He was born a Christian, became an atheist,
ate beef, and liked a drink—but not milk. In fact, he actively
disliked it. He never meant to go into dairying, either. The
government pushed him into it when he went, as a gifted student, for a
metallurgy scholarship, and ended up answering a trick question about
pasteurisation. (“Er…something to do with milk?”) To fulfil the
scholarship conditions he went to work in the run-down Government
Research Creamery in dust-filled Anand in Gujarat, where the machinery
kept breaking down: hating the place, hating the life, hating that
ever-curdling white stuff.
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All the more ironic, then, that he was the man who revolutionised milk
production in India, transforming the country from a milk-deficient
place to the world’s largest producer (with 17% of the global total),
and along the way drawing millions of rural farmers out of poverty.
Ironic, yes; but not, to him, surprising. Few others had his tenacity,
his drive, his sheer bloody-mindedness, to get government ministers
and foot-dragging babus to yield to his ideas. No village panchayat,
no landowner, no grasping corporatist, stood for long in his way. One
minister of agriculture tried to remove him from the National Dairy
Development Board, of which he was founder-chairman for 33 years;
instead, the minister lost his own job. The saying in Delhi was,
“Don’t touch Kurien.” Once engaged in a knuckle-banging argument, he
never gave in; and he never gave in, of course, because he was right.

It had all started in Anand, where, lonely and living in an empty
garage, he started to befriend local farmers. (He understood Gujarati
perfectly, he said, though he, a Keralite, chose not to speak it.) The
farmers, struggling to get a fair price for their milk against the
middlemen working for the Polson Dairy, had started a small
co-operative. In 1949 Mr Kurien took charge of it, insisting—as only
he could—that they bought a pasteurising machine for 60,000 rupees.
The investment paid off; the milk could now reach Mumbai without
spoiling; and the co-op idea grew apace. Farmers from other districts
came to admire, and set up their own. Many of these were landless
labourers, whose only asset was their cow or buffalo; some were women,
who thereby gained a little independence. In 2012 these tiny milk
producers were getting the equivalent of 29 rupees a litre,
three-quarters of the price paid for a pouch of full-cream milk by
customers in Chennai or Kolkata.

Empowering the poor

This was not all his doing. The vital discovery that buffalo milk
(much more common than cows’ in India) could be dried into milk powder
was made by H.M. Dalaya, not by him. But it was he who seized control
when, after 1970, the EEC started sending its surplus milk powder and
butter oil to India. In “Operation Flood”, over 26 years, he sold
these donations to finance a national network of 170 milksheds and
72,500 village co-operatives—which had grown, by his death, to around
150,000, with 15m members. Dumping by foreigners, which might have
killed the domestic industry, thus enabled it to thrive. As an
astrologer had predicted years before, when he read the length of his
shadow at noon—not that he believed in all that—his career had taken
off in an unimaginable way.

“Socialism” never described what he was doing. This was democracy:
producers running everything themselves, the selling, the processing
and, most of all, the marketing. Empowerment of the rural poor was his
real aim, and milk merely the best tool available. He avoided national
politics, staying in small, dull Anand for years, even when his Amul
brand of milk products had become the biggest food brand in the
country, with the plump, polka-dotted Amul girl, bread and delicious
butter in hand, cracking her jokes from hoardings all over India’s
cities. In Anand he was king, and liked it that way. At his house, he
received prime ministers; at his Institute of Rural Management he
forbade the students to hang out their washing or sit on the grass.
His dairies, meanwhile, taught poor farmers to value cleanliness,
discipline and hard work.

Liberalisation in 1991 came as an appalling shock. He had no intention
of letting private companies back into the dairy business, strove to
keep the co-operatives’ local and regional monopolies, and dreaded
competition from multinationals. India, he thought, was now
defenceless. But he was old by then, and gradually lost the argument.
Asked why the mood had turned against him when he was India’s dairy
hero, its doodhwallah, he would snap back, Why was Jesus Christ
crucified? Why was Caesar stabbed?

His house in Anand was modest, though. The most precious thing in it
appeared to be an autographed painting of Hillary and Tensing on
Everest: another conquered mountain much like his, very big, very
difficult, and very white.