Eastward Marketing Pte Ltd
Clidia Panahon
Eastward Media is a Canadian digital marketing and ad-tech agency founded in 2015 specializes in helping Western brands reach Chinese audiences in North America and China with innovative and creative media solutions.
Chinese consumers are an increasingly sought-after target market, but few marketers in the West have working blueprints to engage Chinese consumers. Our mission is to help Western brands meaningfully engage Chinese consumers through informed media strategy and technology.
The Chinese consumer market is complex, made up of distinct identities divided by cultural, linguistic, and regional lines. Addressing their differences in consumer values, shopper sentiments, and media usage can be the deciding factors between success or failure.
Our research and data-led content strategies ensure brands speak to the right audiences with voices that resonate and messages that impact. We help Western brands understand Chinese consumer habits and connect with them effectively.
Rob oversees the entire marketing function for Eastward Partners, supporting the business to grow talent pools, win new clients and drive revenue. Throughout his career, he has built a network of best-in-class freelancers and agencies in Europe and the US that he deploys to deliver marketing solutions to Eastward's markets.
Founded in 2011, Eastward is an independent video production and post-production studio powered by a collective of creatives with a wide range of experiences and diciplines all under one roof. Driven by curiosity (and sometimes insanity) we love what we do and more importantly who we do it for. We work with a variety of advertising and marketing agencies, brands, and non-profits across the US to create content with identity, direction, and purpose.
After experiencing the trough in 2012, the global PV industry carried out a large scale of the whole, and the PV application market gradually pick up. In 2013 the global PV market to achieve the new installed capacity of 39.5 GW, compared with 2012 increased by 23.4%. Driven by policy influence, the global PV market center rapidly eastward, China, Japan to become the world's emerging market main force.
In 2013, all the main countries of the regional policy for photovoltaic industry are to support attitude, but due to the decline in technical progress and costs, with Germany, Italy as the representative of the traditional European countries to varying degrees, regulates the amount of subsidies. In 2014, the major European countries to cut photovoltaic electricity price subsidies, the new PV installed amounts are likely to continue to decline in 2013.
With major European countries continue to reduce the new installed capacity to form a strong contrast is that China, Japan and the United States as the representative of the emerging photovoltaic market capacity continues to increase.
Because of the huge investment in the construction of photovoltaic power plants, very test of corporate financing capacity. With the deepening of the financial institutions for the photovoltaic industry, the financial market for the recognition of photovoltaic power generation is also gradually increased. 2013 global new energy financing amounted to $.
In the favorable domestic industrial policy support, the rapid expansion of China's photovoltaic market, 2013 annual new installed 12.92 GW, occupy the one-third of the world's new market share. The development of large-scale centralized grid connected power station is still the main development mode of China's new PV market in the stimulation of the PV area benchmark price. In 2013 the new PV installed, concentrated photovoltaic power plants accounted for 93.8%. While the distributed PV market has been highly concerned by all sectors of the community due to the policy, but also because of its business model is not yet clear, the proportion of the total installed capacity has been low.
After I settle into the office, say hello to the faces I recognize from virtual calls and photos, and get a proper introduction to the espresso machine, I sit down with Associate Publisher Andrew Rushton. We discuss the history of NordSd Verlag and NorthSouth Books, along with our guiding principles and how we see the NorthSouth program developing.
A week in the NordSd office means an opportunity to meet with the different departments and gain insights that will help me support our US books and artists. I meet with Rights and Licensing Associate Lena to learn about licensing into different languages, product licensing, and international fairs. The editorial team (Elena, Naomi, and Andrea) and I discuss projects in-the-works and some potential manuscripts and I participate in their weekly editorial meeting. As the week progresses on I meet with the marketing team (Nina, Jacqueline, and Anna) to discuss branding, procedures, and marketing strategies in Europe and the US.
A highlight of the NordSd office is the archive, an active collection of titles including the first edition and most recent printing of every book. This archive holds an extensive history over 60 years in the making, and allows anyone to see where NordSd has been and where it is going. Another highlight is the guestbook. Can you recognize the artist of this entry?
The Financial Times has posted an interview with Edward Dolman, Christie's International chief executive, in which Dolman explains the eastward shift in the auction industry. As emerging auction markets like China, Russia, and the Middle East heat up, auction houses like Christie's and Sotheby's have intensified their outreach and localization strategies, leading both to greater success particularly in places like Hong Kong. With the continuing strength of the New Chinese Collector, it is expected that this eastward shift will continue for the near future, particularly as Mainland interest in fine wine and Chinese contemporary art (as well as antiquities) continues to grow.
The FT video comes on the heels of another interview Dolman did for The Economist a couple of weeks ago, in which Dolman discussed the current state of the art market and his expectations for the future:
Eastward pharmaceuticals was established in 2019 as part of Jeyada LLC ( Adva-cutica pharmaceutical company) which operates its business in Jordan, Kuwait and other GCC countries.We are specialized in selling, marketing and distributing pharmaceutical products with the highest level of commitment to quality, flexibility and transparency.Eastward pharmaceuticals has excellent sales & marketing expertise in middle east & North Africa. Our offices are located in Amman- Jordan. Building no. 509, Prince Hassan street, customs circle area
According to your latest plan proposals for the North Felixstowe Development, apart from building around Grove Woodlands as well as on adjacent farmlands, Eastward Ho playing fields are going to be redeveloped to allow 125 homes to be built there (this is the proposed building on stable land and Eastward Ho only). Your lead mission statement says "leisure led development comprising green infrastructure, community facilities". I can't help thinking that this is marketing speak for destroying what is already a well-known location that is leisure led, comprising green infrastructure.
Surely any development should focus on brownfield and then private land / farmland before destroying one of the towns few public access playing fields with full size football pitches and other leisure offerings.
The part of the country famous for its "Tornado Alley" may be in jeopardy of losing that distinction. A new study says the tornado threat zone may be spreading eastward, to the densely populated southeastern U.S., and that could lead to a "threefold increase" in disaster potential. One of the study's authors says climate change could be behind the shift, as drier air creeps into the Southeast.
The study, conducted by two severe-weather researchers, Harold Brooks of NOAA's National Severe Storms Laboratory in Oklahoma and Dr. Victor Gensini of Northern Illinois University, noted "significant increasing trends (of tornadoes) in portions of Mississippi, Alabama, Arkansas, Missouri and Illinois."
In part, that vulnerability stems from the mid-South being more densely populated, meaning more people are exposed. In addition, there are more trees in the region and that, combined with wetter, "rain-wrapped" storms make the tornadoes harder to see.
Researchers say the shift eastward is being caused by the creeping of drier, desert air farther eastward in the Plains states. In Tornado Alley, the boundary between dry, desert air and warm, moist Gulf of Mexico air is famously called the Dry Line. That's where much of the severe weather originates.
But a recent study by Columbia University substantiates the movement of the so called "100th meridian" (100 degrees longitude) eastward over the past 100 years. Since severe weather forms in moist air, the eastward shift in tornadoes makes sense.
Gensini told CBS News "it's not a big jump to say that climate change is causing this shift east. The hypothesis and computer simulations support what we are observing and what we expect in the future."
Climate change is projected to make the desert Southwest even drier. And this drier air will continue to move farther into Tornado Alley. At the same time, climate models predict more moisture and severe weather in the Gulf States.
Storm chasers are noticing the shift, as well. "Following it for the last 12 years, we have noticed more chasers having to chase further into rugged terrain east of the normal Tornado Alley," said Kory Hartman, owner of Severe Studios Storm Chasers. "It seems to stay colder and drier in the spring, so you don't see as many early season outbreaks in Kansas, Oklahoma and Texas."
To address the question of whether "this eastward shift is just a result of more people observing tornadoes," Brooks and Gensini examined the frequency of U.S. tornadoes and found it has remained relatively constant since the beginning of reliable record-keeping 40 years ago. That diminishes a possible link to reporting or data-recording errors.
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