Mdundo Mp3 Download Music Download
Sharyl Viken
Download music from your favorite artists for free with Mdundo. Mdundo started in collaboration with some of Africa's best artists. By downloading music from Mdundo YOU become a part of supporting African artists!!! Mdundo is financially backed by 88mph - in partnership with Google for entrepreneurs.
Mdundo is kicking music into the stratosphere by taking the side of the artist. Other mobile music services keep 85-90% of sales. What?!, Yes, the majority of the cash lands in the pockets of big telcos. Mdundo enables you to keep track of your fans and we split any revenue generated from the site fairly with the artists.
And as streaming and digital music continues to break down the traditional boundaries of distribution around the world, new services and companies have begun the process of standardizing and organizing the music industries in markets like India, Africa and China, which have struggled with piracy and technological hurdles in the past. In its 2017 global music report, the IFPI reported that streaming revenue grew 334.2 percent in South Africa alone in 2016, for example, with smart phone proliferation also helping drive those numbers.
In that global music report, Warner Music South Africa managing director Tracy Fraser, who announced the Mdundo deal alongside Nielsen, was optimistic about the potential that exists across the continent.
Based on a steep growth curve and a very scalable solution, we will invest further in user growth and in our market coverage of the whole of sub-Saharan Africa, so that within three years we have established Mdundo as the leading pan-African music service for consumers and musicians.
As Regional Music Licensing Lead (West Africa), Umeadi defines and implements the Regional Acquisitions Strategy for content providers and artists in Mdundo's focus market in West Africa, Nigeria & Ghana. He also coordinates the Mdundo West Africa licensing activities with the head of music and leads M&A opportunities whilst being in charge of building, motivating and managing the team of licensing managers to ensure Mdundo delivers excellent service to content providers/artists in the region. Previously, as Head of Content Acquisition & Partnerships in Africa at uduX, he made a significant contribution to the growth and reputation of the uduX brand in Nigeria. In the last 10 years, Umeadi had a great deal of experience in media, marketing and music, scaling up large teams and building ambitious projects: he led the acquisition and marketing efforts for top aggregators such as Mcomm LTD and AESL. He has also worked with larger labels such as Ericmany and 2020media consulting on social media branding, operations and building commercial success for artists.
I spend my day scouring social media for information pertaining to new music releases and also liaising with all major artists and labels within my focus market (Nigeria and Ghana) to keep Mdundo up to date with the latest releases and also ensure my team is on track with set deliverables.
The music industry in Nigeria is structured in such a way that artists/distributors are constantly seeking out what value is being offered from any DSP before deciding whether or not to onboard content. The company I work with, Mdundo, is fairly new within the Nigerian music scene hence the challenge is getting the creatives/distributors in West Africa to understand our unique value offering within the music ecosystem in Africa. It is a pan-African digital platform that fills the void of creators and their teams being unable to reach a wider audience due to music fans having low-end feature phones. Users of mdundo.com can freely and legally download an unlimited amount of tunes in mp3 format from their favourite artists.
My role is to act as a bridge between Mdundo and the various creatives whose contents we intend to onboard in West Africa. Although this can be tasking, understanding the music structure in West Africa has helped me manage this challenge. We have greatly increased the number of artists/creatives and distributors on Mdundo all while improving our value proposition and revenues.
The company previously announced that around 80% of all music consumed in its key focus markets is African catalog. The streaming service is approaching 500,000 African songs directly uploaded to Mdundo by more than 140,000 creators.
About Universal Music Group:
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audio-visual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group visit www.universalmusic.com
Universal Music Group, the world leader in music-based entertainment, leverages proprietary access and insights to develop innovative integrated brand opportunities globally with the potential to reach billions of engaged fans across digital media, events, name and likeness, sync & more.
Mdundo said the deal will strengthen its offering to its 17 million active monthly users, and accelerate its growth across Africa. The music streaming service, which Mdundo says has achieved exponential growth in the Nigerian market, is available in a number of countries, including Kenya, Ghana and Tanzania.
Last year, Mdundo signed partnerships with telcos across the continent in a bid to grow its earnings and user base, a move, it says, that has boosted its growth. Mdundo users can access music using USSD services on a bundled program (daily, weekly or monthly). The streaming service is also accessible through its website or app, which has more than 1 million downloads.
Earlier today I received a press release that Mdundo, the music service that started in Kenya and is used by millions of consumers across Africa and globally has achieved the impressive milestone of over 20 million monthly active users or MAUs. These are seriously impressive subscriber numbers within an almost exclusively African context given that there are many Pan-African and global music streaming services like Spotify and BoomPlay that Mdundo is going to head-to-head with at the minute.
Mdundo crossed the 20.3 million MAUs number in June 2022 beating their expected target of 19 - 20 million for the month, representing a growth of 74% compared to June 2021. This suggests that Mdundo's growth is actually accelerating at a fairly impressive clip and all indications suggest that their unique business model is working for the African market. Unlike the majority of well-known music streaming services like Apple Music and Spotify that have freemium, ad-supported, and paid subscription revenue models, Mdundo works by letting users download music for free in exchange for listening to short audio-based ads before they play.
Nigeria remains the biggest market in Africa for Mdundo with a total of 4.9M MAUs, followed by South Africa with 3.7M MAUs, Kenya with 2.8M MAUs, and Tanzania with 2.4M MAUs. Ultimately, Mdundo as a music business aims to provide users in Africa and beyond with easy and legal access to online entertainment by delivering locally relevant content, formats, and channels while driving value per user through premium products and telecommunication partnerships from a commercial standpoint. Going forward, Mdundo aims to have 50M MAUs by the financial year ending June 2025.
Some of the things that stand out for me where Mdundo is concerned is that their music service works across mobile and desktop, as well as not requiring you to have an account to access some of their content. You can also download or stream their content which makes it more versatile for consumers so that if bandwidth is a challenge due to high costs and availability, you can simply download the MP3 files, which also happen to be quite small as they are compressed. Lastly, you don't even need a mobile app so basic feature phones can equally use the service as well as smartphones. These are important nuances that make Mdundo ideal for the African consumer and market in general.
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