Dear Business Owner,
The City of Pasadena's Economic Development Division has established the Microenterprise Recovery Grant Program to assist local, low- to moderate-income microenterprises —businesses with five or fewer employees —impacted by the 2025 Eaton wildfire and windstorm. Applications open today, and close Thursday, April 16, 2026. Eligible businesses may apply for reimbursement-based grants of up to $5,000 to support stabilization and recovery efforts.
To qualify, businesses must operate a brick-and-mortar location within Pasadena city limits, hold a current City business license, employ no more than a total of five employees, and have an owner with income below 80% of the area median income who has experienced economic hardship due to the fires or windstorms.
Eligible expenses include overhead and operational costs, rent and utilities, business inventory, supplies, equipment and tools, insurance premiums, legal services, marketing and advertising, and employee wages (excluding owners). Because funding is limited, the program is competitive, and reimbursements will be issued after submission of qualifying documentation, including invoices.
For program guidelines, application details, and more information, visit: CityOfPasadena.net/EconomicDevelopment/Microenterprise-Recovery-Grant/.
