Dear Business Owner,
The NFL, in partnership with the Los Angeles Rams and Los Angeles Super Bowl Host Comittee, is looking to engage local Los Angeles based businesses to support the production of the Super Bowl LXI, taking place on February 14th, 2027.
Applications are currently open for the Super Bowl LXI Source Program, which connects qualified businesses with subcontracting and procurement opportunities related to the Super Bowl LXI. To access the application, visit https://superbowl61suppliers.com/. Applications will close on February 28th, 2026, so do not hesitate to apply.
In order to be eligible, businesses must:
1. Be the direct source of the goods and services offered
2. Be in good standing and eligible to do business within the state of California
3. Be headquartered in Los Angeles County
Businesses that meet the following characteristics are strongly encouraged to apply:
- Be a certified diverse business (defined under federal guidelines as at least 51% owned and operated by one or more of the following: woman, person with disabilities, minority, veteran, or LGBTQ+ individuals)
- Provide a product or service requested by the Super Bowl LXI Source Program
- Been in operation since February 2024
Economic Development Team
City of Pasadena • City Manager’s Office • Economic Development
100 N. Garfield Ave. • Pasadena, CA 91101
economicd...@cityofpasadena.net
