-------------
The web is no longer the same. It used to be driven by a few major sites, but now user generated content drives the most successful ones. Traditional e-business such as Amazon.com derives significant value from its customers contributing metadata at the e-business site, but these same individuals now create rich identities on the web of themselves, expressing themselves and building their reputation over time through personal sites and blogs (myspace etc). How does traditional e-business need to change to successfully participate in this "me-business"? How can it replace increasingly unsuccessful push marketing and recommendations by serendipity and discovery by the individual? What are other implications of this shift from vendor-centric sites to user-centric meta-data collections, such as del.icio.us?
Speakers:
Andreas Weigend

As the Chief Scientist of Amazon.com, Andreas
became known for innovations in measuring, modeling and predicting
customer behavior and for the successful application of these ideas to
marketing. He now works as an independent consultant with customer
centric,information rich companies, bringing to them state-of-the-art
methodology and his rich experience with collecting and managing
information and designing web experiments.
Andreas is a sought-after speaker: He has debated with Jack Ma in Shanghai, while recent speeches include "Discovery in the Digital Universe" (IFA, Berlin 2006), "From E-Business to Me-Business" (Web 2.0 Kongress, Offenbach 2006), "The Attention Economy" (Guggenheim, Bilbao 2005), and "People and Data: Understanding Customer Behavior" (SAS, Las Vegas 2004).
Pamela Lim:
Ms Pamela Lim is currently a private investor and also adjuncts at the Singapore Management University. She was the CEO of iQB Pte Ltd, a joint venture between Green Dot Payment Systems (Singapore Technology's Payment company) and BCSIS (Singapore's national cheque clearing house), which was formed in 2002.
Since its incorporation in February 1998, Pamela Lim was the
Director and Group Chief Executive Officer of 3rd Frontier Inc. In
2001, she was awarded "Netrepreneur of the Year 2001" by the
Association of Small and Medium Enterprises after having clinched "Most
Promising Woman Entrepreneur 2000" and "Top 10 Woman Entrepreneur of
the Year 1999". In the year 2000, she led 3rd Frontier to win the
"Technology Achievement Award (TAA) 2000.
Details:
Date : 20th December 2006, Wednesday
Time : 7.00pm - 9.15pm
Venue : NTUC, Room 701, 1 Marina Boulevard
(Walkable via Raffles Place MRT Underground Pass)
Please register here by 19th December.