
One of the prominent players in the premium bicycle segement, Firefox, has launched its new range of bicycles, named as ‘Flip Flop’. The bicycle, introduced as the latest collection in the Road Bike Collection of the company, has been priced competitively at Rs. 13,200 and will now be available for the prospective customers through its 150 outlets present in 75 cities throughout the country. The bicycle is offered in two attractive color options of Silver/Blue and Grey/Orange.
The Flip Flop bicycle incorporates a unique feature called ‘Fixie’, which company has given the name to the fixed wheel on the bicycle. Due to this, the bicycle can be used in both free wheel mode as well as fixed wheel mode, with just a simple flip of the wheel. The bike is devoid of shifters and rear suspension and has a simplistic, no-nonsense design approach. The frame of the bike is built of hybrid steel, which makes the bicycle capable of bearing the additional strength. To add in some zest, the bicycle features a front rigid fork suspension and alloy wheel rims as well.
The bike is aimed at the targeted audience of teenagers and youth, by giving them a world class design and unique feature of ‘fixie’ at a very affordable price, considering the brand prospective Firefox enjoys throughout the nation. With the introduction of Flip-Flop, Firefox aims at expanding its reach over the customers and plan to expand its business with 7 new outlets in the remaining quarter of the present financial year. Firefox also highly intends to open up 30 new stores in every forthcoming year from now.
Interested to know the type of steel used and weight.
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Opendro, very hard to build reliability into bikes at the price point you are talking about.I have tried taking local frames, forks etc and trying to build a SS - comes up to atleast 10k and even then braking is crap and the ride is not that great!
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