Hey Chuck,
Basically just optimizing the title. I want my title to exactly (or
almost exactly, modulo words like "the") match a google keyword which
gets lots of search traffic and doesn't have much competition. It's
also nice if it has good Cost Per Click (CPC).
Go to Google Keyword Tool
(
https://adwords.google.com/select/KeywordToolExternal) and enter a
keyword. Eg., "magic of believing". Now you'll wanna modify the
results a little. First, under "Match Type", change it from "Broad"
to "Exact". Next, under "Choose columns to display", choose "Show
Estimated Avg CPC". (Optional.. this is assuming you're gonna
monetize with adsense. If not, you can skip it...) Now repeat the
search for some basic synonyms, like "power of believing", "magic of
belief", "power of faith", etc., and see which one is best. Sometimes
one will have more traffic but less CPC.. its a judgment call and I'm
no expert...
Next is google search. Just go to google and search for the keyword
you picked, to get an idea of the competition. This is really hard to
quantify, I think you just have to get experience, I'm still getting
surprised by which keywords make it to the frontpage and which
don't... It can help a lot if you have the SEOQuake firefox extension
installed.
Let me know if there's anything there that needs more clarification :)
-Sam
http://www.glowingfaceman.com