3 days to go: Up-shirt. The tee with the tiny environmental impact! Estonian eco-fashion in Kickstarter
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Ave Oit
Nov 10, 2013, 4:08:46 PM11/10/13
to gen...@europe.ecovillage.org, baltra...@googlegroups.com
Dear all,
Let me present an exciting project to you!
Reet Aus, a good friend of mine and a long-time member of our Lilleoru spiritual-ecological community in Estonia, is a fashion designer and environmentalist. She has been up-cycling her own fashion collections for many years, as well as designing costumes (also upcycled) for theatre and film (www.reetaus.com).
Her Up-shirt project is now in Kickstarter with a message: We can now mass produce a t-shirt with an 80% smaller environmental footprint. Yup, 80%. We call it the Up-shirt!
Only 3 more days to go and little bit is missing from her goal of £10,000! Please take a closer look, watch the video, read about the project and see if you feel a calling to support: http://www.kickstarter.com/projects/466844291/up-shirt-the-tee-with-the-tiny-environmental-footp
By giving us your support to produce these up-shirts, this batch of mass produced up-shirts will prove not only that this eco friendly production model works, but also that consumers want their clothes made responsibly, without harming the planet or exploiting people!
Let me present an exciting project to you!
Reet Aus, a good friend of mine and a long-time member of our Lilleoru spiritual-ecological community in Estonia, is a fashion designer and environmentalist. She has been up-cycling her own fashion collections for many years, as well as designing costumes (also upcycled) for theatre and film (www.reetaus.com).
Her Up-shirt project is now in Kickstarter with a message: We can now mass produce a t-shirt with an 80% smaller environmental footprint. Yup, 80%. We call it the Up-shirt!
Only 3 more days to go and little bit is missing from her goal of £10,000! Please take a closer look, watch the video, read about the project and see if you feel a calling to support: http://www.kickstarter.com/projects/466844291/up-shirt-the-tee-with-the-tiny-environmental-footp
By giving us your support to produce these up-shirts, this batch of mass produced up-shirts will prove not only that this eco friendly production model works, but also that consumers want their clothes made responsibly, without harming the planet or exploiting people!
Recently, Reet completed her PhD in sustainable fashion design. Her research took her to Bangladesh, where she began working with a factory called Beximco. Beximco make garments for many well known brands, and in the process accumulate a LOT of waste fabrics. But Reet didn't see a mountain of garbage, she saw treasure! And she set to work.
Thank you for reading & all the best!
Ave
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