Hey, Vasco here
Every week someone tells me blogging is dead.
So I went and found a company getting 14,000 monthly visitors from Google. With nothing but blog articles.
They're called Ellevest. Real company. About 15 employees. Based in New York.
And about half their Google traffic? Comes from their "magazine" section.
Which is literally just a blog.
But here's what most people miss.
Even if fewer humans are clicking on Google results these days, the search intent doesn't disappear. People are still asking these questions. They're just asking them in ChatGPT, Gemini, Perplexity instead.
And guess what those AI tools use to generate answers?
Your articles. Your content. Your brand.
It gets cited, linked, and recommended. But ONLY if you actually have content out there for the AI to find.
No content = invisible to AI = invisible to your customers.
I broke this whole thing down step by step in this video. The case study, the strategy, and how to automate the entire process end-to-end with Arvow so you don't have to write any of it yourself.
Watch it here
Don't sleep on this one.
Cheers,
Vasco
