Read and download eBook By : Carl S. Gold ( Fighting Churn with Data: The science and strategy of customer retention ) in PDF, EPub online.
Fighting Churn with Data: The science and strategy of customer retention
by Carl S. Gold
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Descriptions :
Synopsis : The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the
Details :
Author : Carl S. Gold
Pages : 504 pages
Publisher : Manning
Language :
ISBN-10 : 161729652X
ISBN-13 : 9781617296529