Re: Vibha DreamMile 2012: Analytics.

[venkat venkataraman]

This is great info Anand. What about the times when the traffic spiked as we had discussed? This will help us see if anything we do spikes interest in folks or not....

-Venkat.

On Sun, Apr 8, 2012 at 1:42 PM, Anand SK <anand...@yahoo.com> wrote:

All statistics are for past one month.

I've attached 2 snapshots: one is for overall traffic, and another one for traffic just through campaigns below - might correspond to email blasts, and postcard distribution).

First the campaign statistics. I do see traffic from postcards (couple from trifolds too, was it just testing?), not from posters (maybe patrons are in a hurry)

I don't see any from Corp mailing lists either.

		Campaign	Source	Visits	Pages/Visit	Avg. Visit Duration	% New Visits	Bounce Rate
	1.	DreamMile12BA	Groups	30	3.80	00:04:16	50.00%	43.33%
	2.	DreamMile12BA	Patrons	19	2.63	00:03:15	42.11%	42.11%
	3.	DreamMile12BA	Postcards	14	1.71	00:02:11	0.00%	78.57%
	4.	DreamMile12BA	Patron	9	2.11	00:01:36	0.00%	44.44%
	5.	DreamMile	Print	6	1.33	00:00:18	50.00%	66.67%
	6.	DreamMile12BA	TriFold	2	2.00	00:03:42	0.00%	50.00%

 

Traffic sources:

	Source/Medium	Hostname	Visits	Pages/Visit	Avg. Visit Duration	% New Visits	Bounce Rate
	1.	(direct) / (none)	thedreammile.org	568	3.02	00:03:09	66.55%	55.28%
	2.	google / organic	thedreammile.org	388	2.42	00:01:17	57.73%	51.55%
	3.	active.com / referral	thedreammile.org	363	3.02	00:02:13	81.27%	47.93%
	4.	runningintheusa.com / referral	thedreammile.org	167	1.84	00:01:00	90.42%	65.87%
	5.	runnersworld.com / referral	thedreammile.org	107	2.27	00:01:13	70.09%	54.21%
	6.	facebook.com / referral	thedreammile.org	95	2.46	00:02:56	78.95%	64.21%
	7.	wiki.vibha.org / referral	thedreammile.org	90	2.20	00:02:01	56.67%	63.33%
	8.	schwaggle.active.com / referral	thedreammile.org	56	2.46	00:01:23	94.64%	50.00%
	9.	36ohk6dgmcd1n-c.c.yom.mail.yahoo.net / referral	thedreammile.org	50	4.12	00:06:09	32.00%	44.00%
	10.	m.facebook.com / referral	thedreammile.org	32	1.59	00:01:08	90.62%	75.00%
	11.	Groups / EFlyer	thedreammile.org	30	3.80	00:04:16	50.00%	43.33%
	12.	m.active.com / referral	thedreammile.org	30	2.53	00:00:55	90.00%	53.33%
	13.	ontherunevents.com / referral	thedreammile.org	22	1.05	00:00:01	100.00%	95.45%
	14.	Patrons / EFlyer	thedreammile.org	19	2.63	00:03:15	42.11%	42.11%
	15.	yahoo / organic	thedreammile.org	15	2.00	00:01:47	73.33%	60.00%
	16.	Postcards / Print	thedreammile.org	14	1.71	00:02:11	0.00%	78.57%
	17.	bing / organic	thedreammile.org	13	1.46	00:02:01	84.62%	53.85%
	18.	houstonrunningcalendar.com / referral	thedreammile.org	12	1.42	00:00:51	100.00%	83.33%
	19.	Patron / EFlyer	thedreammile.org	9	2.11	00:01:36	0.00%	44.44%
	20.	meetup.com / referral	thedreammile.org	7	2.57	00:00:50	85.71%	57.14%
	21.	Print / Poster	thedreammile.org	6	1.33	00:00:18	50.00%	66.67%
	22.	us.mg5.mail.yahoo.com / referral	thedreammile.org	6	1.50	00:01:49	0.00%	83.33%
	23.	andersonraces.com / referral	thedreammile.org	5	1.20	00:02:48	100.00%	80.00%
	24.	bayareamarketplace.kaango.com / referral	thedreammile.org	5	2.60	00:01:34	100.00%	40.00%
	25.	eknazar.com / referral	thedreammile.org	5	1.60	00:00:40	100.00%	60.00%

[Anand SK]

Venkat,
    In the WebTraffic graph, you can see a major spike on 28th March. and a minor one on 3rd April.
HTH, or were you looking for something else?

 

//Anand

---

From: venkat venkataraman <venk...@gmail.com>

[Sajini Thiagaraj]

Added the date in blue...

 

Venkat,

On March 26th I sent an email blast with the flyer to vibha-ba-vols and active vols and dream mile groups. I assume this could be the reason for the spike on March 28th. Also, I had sent an email blast, on or around February 25th/26th. Anand, can you please check to see if there was a spike after this email blast?

Also, going through the metrics I understand that the bounce rate for Groups is the lowest with 50% new visits which is good. Venkat, what are these Groups?

Comparing referrals the following have a high visit duration and a low bounce rate which is also good right?

36ohk6dgmcd1n-c.c.yom.mail.yahoo.net / referral

active.com / referral

schwaggle.active.com / referral

-Sajini

 
 

---

Date: Mon, 9 Apr 2012 14:16:06 -0700
From: anand...@yahoo.com
Subject: Re: Vibha DreamMile 2012: Analytics.
To: venk...@gmail.com
CC: saji...@hotmail.com; kastur...@gmail.com; ribhu....@yahoo.com; BADMpu...@googlegroups.com

[ribhu pathria]

FYI

---------- Forwarded message ----------
From: venkat venkataraman <venk...@gmail.com>
Date: Sun, Apr 8, 2012 at 4:19 PM
Subject: Re: Vibha DreamMile 2012: Analytics.

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Educate...Empower...Enable

[Kannan Udayarajan]

Excellent! Thanks for sharing.

Kannan

Sent from my iPhone