Oneof the biggest mistakes I made when I first attempted creating digital products or eBooks is that I would try to replicate what other people were selling. My deep down belief was that I needed to create a product that would sell, and I had little faith in myself or my knowledge, so I relied on the knowledge of others.
It can be difficult to know exactly how you do things because you do most of it on autopilot. If you need help finding your sellable story, you can grab my 777 Method for creating and selling an ebook in 7 days. In this guide, I will walk you through the process of figuring out what the main topic of your eBook should be.
If you have experience with a particular craft like cooking or crocheting, you could create an eBook that teaches other people how. Perhaps you have overcome adversity, left a toxic relationship, or changed your lifestyle for the better. If so, you could share your knowledge in a way that helps others make changes to their lives. There really is no shortage of topics that you could focus on in order to create and sell an ebook online.
If you already have an online following, it could be as simple as observing what types of comments you get the most from your followers. When you are continually asked the same question over and over again, this could be a sign that you should create an ebook that teaches all the information that they need. Read: How I turned my blog into a globally recognized personal brand.
The idea of learning how to create an ebook can be really overwhelming for some people. Thankfully, writing and designing your ebook has never been easier thanks to Canva. Canva is a graphic design app that has pre-made ebook templates and photos available for you to use in the creation of your ebook.
Believe it or not, you already have all the knowledge you need to create an ebook in the back of your mind. Once you understand how to put your knowledge together in a cohesive way, writing an ebook can be a very quick process that may only take a weekend! The length of time it takes to create your ebook will of course depend on how much content you decide to put into it. This will look different for everyone.
There are a number of platforms you can begin to sell your ebook on. I opted to use my email provider ConvertKit because I was already using the platform and would easily be able to connect it to the blog. You could also opt for platforms like Stan Store that make setting up and selling a digital product very simple.
Yes, there are larger platforms, like Amazon or Etsy, to sell your ebook, but be aware the process is long and can require a lot of additional work. Not to mention, they will take a commission (although you can potentially reach more people).
While there are many options for selling digital products, I think ConvertKit is a highly effective, platform especially because you can start for free! This way you can test the waters of selling your ebook before you commit to any paid plans. After you have created the content for your ebook using the methods above, you can join ConvertKit for free and avoid any financial commitments!
My biggest recommendation is to promote your eBook in a way that feels the most natural to you. When I started my photography business, the way I spread the word was through my Facebook audience. As I got into the world of blogging, Instagram was more my jam. In 2020 when Covid lockdowns hit, I took to TikTok to promote webinars, digital courses, and most recently, my eBook. Basically, start where you are and get good at selling on that one platform before you branch out into others.
Another great thing about creating and selling an ebook online is that repurposing is easier than ever. If you record and post a video on TikTok, you can easily repurpose this video to Instagram, Facebook, YouTube Shorts, and Pinterest. This way you a promoting your ebook across all platforms with very little effort on your part.
In the first 30 days of selling my ebook I was able to increase my sales amount by $140 by simply adding a $4 up-sell. Since the ebook I created was about decluttering, I decided to make my up-sell a smaller guide to decluttering with ADHD. This gave people with ADHD the option to get a mini guide that was customized to them that they could use in conjuncture with the original ebook.
Be mindful of this when you are working to create your book. Are there worksheets that could go along with your ebook? Maybe you could use part of a section as a bonus guide? Include these as an upsell to increase sales and make the experience better for the people who purchase your ebook!
Again, a product can take more or less time depending on how much time you have and what you want your eBook to look like. If you want my basic 7 day guide to build your eBook you can click here to get my 7 Day Plan for Creating and Selling Your eBook.
How to Sign Up
Sign up on Beanstack, opens a new window to log your reading and get prizes for the 1000 Books Before Kindergarten challenge! Log each time you read a book to earn awesome badges.
Paper logs are available for download or at your local branch, but Beanstack is the official way to track. Please ask library staff if you have questions about Beanstack, or need help making an account.
Yes, you will still need to sign up for a Beanstack account and input your reading there in order to complete the challenge and received prizes. This is a long-term program, so keeping track of things electronically helps everything stay organized.
If you have questions about this program, please visit or call your local library branch, opens a new window for more information, or send an email to
youths...@tacomalibrary.org, opens a new window.
I don't know about you, but I've always been really fascinated by the publishing world, in particular, Amazon and the ebook phenomenon. Writing eBooks has become a bit of a passion of mine, one I would never have thought I'd take to.
Fantastic article. Thank you for sharing. I know how hard it is breaking into ghostwriting. I am a marketing consultant and I tend to do a lot of writing. One of the best ways to ensure consistent work is to over deliver to your clients. So, from word of mouth and my inbound funnel, I make between $1500 to $4000 per month just from ghostwriting. Again, fantastic article and thanks for sharing.
One thing the PRH/SS merger trial revealed is that publishing has a lot of problems. This is very true! At the same time, many of the problems seem to have mutated into unbelievable chimeras as they made their way around the discourse. Today, for example, much of the literary internet was debating a claim that 50% of books published sell fewer than 12 books.
Last year, Orbit published my debut novel The Body Scout. I wrote one novel, so published one book. Right? Not exactly. From a sales tracking perspective, books are published in multiple formats, each with different ISBNs. I wrote one novel, but from a title count POV I actually published 4 books: hardcover, paperback, ebook, and audiobook. Other books have even more formats (mass market version, movie tie-in editions, etc.) and because they all have different ISBNs, they all have different sales figures.
When it comes to classics that are in the public domain, like Pride and Prejudice or Shakespeare, there can be literally hundreds of editions in existence (put out by various publishers) each of which could be counted separately.
Hey y'all, it's Kristen McLean, lead industry analyst from NPD BookScan. I thought I would chime in with some numbers here, since that statistic from the DOJ is super-misleading, and I'm not sure where it originally came from, since we did not provide it directly.
It is possible it came from our data, and was provided by one of the publisher parties, but based on the 58,000 figure, it's not obvious what exactly it includes in terms of "publisher frontlist". 58,000 titles is way too small a number for "all frontlist books published in a year by every publisher"--that's more like 487,000 frontlist titles--so it's clear it's a slice but I'm not sure HOW it was sliced.
NPD BookScan (BookScan is owned by The NPD Group, not Nielsen, BTW), collects data on print book sales from 16,000 retail locations, including Amazon print book sales. Included in those numbers are any print book sales from self-publishing platforms where the author has opted for extended distribution and a print book was sold by Amazon or another retailer. So that 487K "new book" figure is all frontlist books in our data showing at least 1 unit sale over the last 52 weeks coming from publishers of all sizes, including individuals.
Because this is clearly a slice, and most likely provided by one of the parties to the suit, I decided to limit my data to the frontlist sales for the top 10 publishers by unit volume in the U.S. Trade market. My ISBN list is a little smaller than the one quoted in the DOJ, but the principals will be the same.
The data below includes frontlist titles from Penguin Random House, Simon & Schuster, Hachette Book Group, HarperCollins, Scholastic, Disney, Macmillan, Abrams, Sourcebooks, and John Wiley. The figures below only include books published by these publishers themselves, not pubishers they distribute.
Now data is a funny thing. It can be sliced and diced to create different types of views. For instance we could run the same analysis on ALL of those 487K new books published in the last 52 weeks, which includes many small press and independetly published titles, and we would find that about 98% of them sold less that 5,000 copies in the "trade bookstore market" that NPD BookScan covers. (I know this IS a true statistic because that data was produced by us for The New York Times.)
But that data does not include direct sales from publishers. It does not include sales by authors at events, or through their websites. It does not include eBook sales which we track in a separate tool, and it doesn't include any of the amazing reading going on through platforms like Substack, Wattpad, Webtoons, Kindle Direct, or library lending platforms like OverDrive or Hoopla.
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