Adobe Analytics Report Developer (financial services Exp)-- , Plano, TX -Onsite -- F2F Required

[Sridar Guvvala]

 

Role: Sr. Adobe Analytics Report Developer (financial services Exp)

Location : Plano, TX -Onsite --  F2F Required

Type : Contract

 

Note: must be ready to come in office for in person interviews during any day between M-F as per customer requirements. 6565 Headquarters Drive , Plano , Texas 75024

 

Skills:

Role Descriptions: The Adobe Analytics Report Developer will play a critical role in leveraging digital analytics to optimize customer experiences and business performance within the auto financial sector.

This position focuses on designing| developing| and maintaining Adobe Analytics reports and dashboards that provide insights into online loan applications| financing products| customer engagement| and digital marketing effectiveness.

The role requires close collaboration with marketing| finance| risk management| and IT teams to ensure data-driven decision-making aligned with industry regulations and business goals.

 

Key Responsibilities

Develop and maintain Adobe Analytics reports and dashboards tailored to auto financing products such as loans| leases| and insurance offerings.

Collaborate with business stakeholders in marketing| finance| and risk to gather reporting requirements specific to auto financial services.

Implement and validate tracking for digital channels including websites| mobile apps| and partner portals to capture customer behaviour related to auto financing.

Analyze customer journey data to identify trends in loan applications| approval rates| and product uptake.

Monitor digital campaign performance and provide insights to optimize acquisition and retention strategies for auto finance customers.

Ensure compliance with financial industry regulations regarding data privacy and reporting standards.

Troubleshoot data quality issues and work with IT and data governance teams to maintain data integrity.

Provide training and support to business users on Adobe Analytics tools with a focus on auto finance metrics.

Stay current with Adobe Analytics updates and auto financial industry trends to continuously improve reporting capabilities.

 

Qualifications

Proven experience with Adobe Analytics in a financial services environment| preferably within auto finance or related sectors.

Strong understanding of auto financial products (loans| leases| insurance) and associated customer behaviours.

Knowledge of digital analytics best practices| web tracking| tag management (Adobe Launch preferred)| and data visualization.

Experience working with cross-functional teams including marketing| finance| risk| and IT.

Familiarity with regulatory requirements impacting data collection and reporting in the financial industry (e.g.| GDPR| CCPA).

Proficiency in SQL and Excel for data analysis is a plus.

Excellent communication skills for translating complex analytics into actionable business insights.

Bachelor’s degree in finance| Marketing Analytics| Information Systems| or a related field preferred.

 

 

Thanks,

Sridar Guvvala

iTech US, Inc.