Resume: Technology Marketing VP Wireless, Internet
Kevin Surace (via JobCenter)
Name: Kevin Surace
Company: Air Communications, Inc.
E-mail: ksu...@aol.com
Phone: 408-730-1682
Location: Northern California, SF Bay Area Only
Kevin J. Surace
726 Pierino Avenue
Sunnyvale, CA 94086
(408)730-1682 email: ksu...@aol.com
Sales and Marketing Executive with 16 years of experience in business
development, product development, strategic planning, and direct OEM and
consumer product/corporate sales and marketing of computer peripherals,
semiconductors, wireless products, software/internet, and other technologies.
- Results oriented manager with strong multi-disciplined background in
senior management, strategic and tactical marketing, R&D, sales, corporate
business development, and product management from concept through
production. Develops strong, long-term customer relationships.
- Excellent general management and team leadership skills creating strong
followship by direct reports. Creates high productivity and teamwork
through recruiting solid contributors, then motivating and empowering
these individuals.
- Industry “visionary” with strong understanding of customer needs/wants
and market/product drivers in cellular/PCS “smart” phones, PDA’s,
internet software/connectivity, wireless data/fax etc.
3/96 to Present Executive Consultant: Internet, wireless, software,
and telecom
- Consult for network operators, product manufacturers, internet
companies/ISP’s, and software developers on a variety of topics including:
cellular product lineup, PCS strategies, digital cellular, PDA’s, smart
phones, N-PCS/paging, LD services, cellular/cordless, in-building wireless,
product development, internet services, ISP’s, internet software,
wireless/satellite internet connectivity, internet marketing strategy etc.
- Recent assignments with AT&T, BellSouth, LA Cellular, WebKnight,
Casio Corp., Philips etc.
1992 to 1996 Air Communications, Inc., Santa Clara CA
A leading developer of wireless data/fax/voice hardware/software products for
remote internet access
President & CEO
- Founded company in 1992 and raised $16M in venture capital
- Developed 5 year comprehensive strategic business plan including
hardware, software, and services
- Sealed key vendor relationships including multimillion dollar contract with
Ericsson/GE
- Recruited starting team of 22 people including 6 staff members in under 2
months
- Led buyout of original company and formation and funding of a new
holding company
- Led company in development of second generation AirCommunicator®, a
leading-edge cellular “smart” phone including AirTrue protocol, Alto
operating system, and Auto-Phone Upgrade
VP Sales/Marketing
- Created product strategies and MRD’s for AMPS, TDMA, CDMA, PCS,
CDPD, IS94, GSM etc.
- Planned/ executed nationwide launch of cellular data/fax/voice phone to
multiple channels
- Closed multimillion dollar product sales with carriers, VAR’s, specialized
distributors, and end users
- Authored several leading industry white papers and product differentiation
articles
- Established strong relationships with 85 cellular carriers/network operators
nationwide
- Recognized as “industry leader” at leading conferences including keynote
speaking engagements
- Orchestrated focus groups and customer surveys to gauge market
needs/wants
- Developed complete ROI analysis models for carriers showing break-even,
marketing needs and forecasts
- Executed launch including analysts, advertising, PR, direct mail etc.
- Manage all aspects of customer support, technical support, and training
VP R&D
- Invented several new technologies and applied for 4 patents
- Hired 10 person R&D team in less than 2 months to develop advanced
third generation products
- Managed development efforts of smart chargers, wireless modem hardware,
and advanced RF test software
- Achieved breakthroughs in test performance, yields, and throughput on
computer controlled test line
- Developed project plans, timelines, budgets, vendor relationships,
architecture’s for engineering team
1989 to 1992 Hestia Technologies, Inc., Sunnyvale, CA
A leading developer of advanced custom semiconductor packages
Director of Marketing and Sales
- Initiated new direction for company into high growth areas of advanced
SMT and MCM IC packaging
- Developed long term growth strategy and 5 year business plan
- Hired and managed nationwide sales force of 82 sales reps and increased
design win activity 10X
- Led development of new products to gain a leadership position in advanced
IC package development
- Published 35 application notes, technical sales literature and product
brochures
- Negotiated several corporate technology partnerships with firms in Japan,
Korea, and the US
- Initiated relationships with Intel, Motorola, National, Cyrix, AT&T,
Polaroid, Compaq, TI and others
1986 to 1989 S-MOS Systems, division of Seiko Epson Corp.,
San Jose, CA
The US affiliate of an $8 billion company delivering ASIC's, foundry, and
specialized semiconductor products
Senior Product Marketing Manager
- Spearheaded sales and marketing effort for advanced ASIC products in US
for $8 billion company
- Overall US sales grew from $6M to $120M in 4 years
- Launched first US trade show, marketing, PR, and advertising activities for
ASIC products
- Developed corporate technical presentations, datasheets, and sales material
- Increased ASIC backlog from <$300K to over $30M in 24 months
- Instituted first 6 and 12 month rolling forecast system
- Established advanced megacell development program
- Negotiated and closed several multimillion dollar customer contracts
- Developed large, long term revenue opportunities with Conner Peripherals,
Western Digital, Adaptec etc.
1985 to 1986 National Semiconductor Corp., Santa Clara, CA
A leading US based semiconductor manufacturer
Product Marketing Engineer, Applications Manager
- Managed technical evaluation of all worldwide ASIC RFQ's
- Wrote and published 300 page technical manual "ASIC Macro Library"
technical databook for designers
- Developed and wrote incoming RFQ tracking and analysis software system
for strategic corporate planning
- Wrote and managed development of on-line ASIC analysis/quoting
software for use by FAE's and sales force
1984 to 1985 IBM Corporation, East Fishkill, NY
1980 to 1985 Various sales, marketing and management positions
Additional Experience
- Teacher: Dale Carnegie sales course (1983~1985). Later developed course
material and taught “Successful High-Tech Sales” .
- Authored several industry articles including "AirTrue Cellular Data
Technology", "Connectivity Test Methodology", "Comparison of CDPD
versus Circuit Switched Data", "The Future of Surface Mount Packaging",
"ALTO Operating System Overview".
Highly computer literate:
- Developed/coded wireless industry's only automated intermodulation test
system for cellular radios
- Fluent on Macintosh, Windows, and DOS platforms.
- Highly internet savvy, Netscape, Explorer, ISDN, www, ftp, usenet,
HTML, web page development etc.
- Experienced using all major applications including desktop publishing and
comm apps.
- Experienced programmer including HPIB instrumentation and test,
assembly, Basic, Pascal, CCL etc.
Education
Rochester Institute of Technology
- Bachelor of Science in Electrical Engineering Technology
- Graduated with High Honors and a GPA of 3.7/4.0
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