Hi-Tech Marcom
Richard Hurn
RICHARD HURN (wo)415-454-7101x215 (ho) 510-525-4068
7638 Terrace Drive, El Cerrito, CA 94530
***The PERFORMANCE, COMITTMENT, and CHARACTER***
*** to Make MAR-COM Work for You ***
FIELD-PROVEN SKILLS:
Strategic planning for new-product introductions, competitive
positioning, PR, and media budgeting & placement
Project management offering killer control over budget & schedule
Administration of all design, production, purchasing and inventory
phases using spreadsheet modeling
Desktop publishing on both Mac and PC platforms, complete electronic
pre-press, cost-effective print buying
Copywriting and graphic design for direct mail, advertising, product
packaging, trade shows, and brochures
WORK HISTORY
MANAGER, DIRECT MARKETING PRODUCTIONS
International Microcomputer Software, Inc. San Rafael, CA 1993 - curre
Reporting to the Vice President of Sales, I supervise the design, print
production, and lettershop of monthly mailings promoting 8 different
PC & Mac software products. Including the international and test kit ve
total is 15 to 20 mail drops every 30 days. Print production averages 7
million pieces monthly with 60 to 150 pieces of new 4-color created ever
month using a staff of one production artist. During the first 6 months
IMSI, I cut print costs $20,000 per month and replaced the design servic
of Bill Mirbach to save an additional $10,000 per month. Originally I
purchased the name lists until a statistical analyst was hired to fulfil
this task. Duties include purchasing, inventory management and lettersh
supervision for the insertion of six-into-one kits. I grew the monthly
volume from 600,000 to over 1.2M, installed a new digital pre-press
department, and expanded mailings into Germany, France, Belgium, Sweden,
and Australia on a budget of $250,000 per month.
MARKETING COMMUNICATION MANAGER
SourceMate Information Systems, Mill Valley, CA 1990 - 1992
Reporting to President of software publishing firm, installed a new
department with responsibility for the design, production, and distribut
of all advertising, product packaging, marketing collateral, and direct
mail. Reduced costs to 33% of previous year's budget while delivering
twice the volume and upgrading collateral to full color. Cut the cost o
product packaging by 63%. Designed new identity campaigns for both
corporate ID and for product-line marketing. Developed new promotion
campaign, coordinating trade show exhibits, sales training, marketing
brochures, and national ads to establish competitive presence in a highl
saturated market. Designed and implemented VAR recruitment and training
Laid off when entire marketing department was liquidated as cost-cutting
response to recession. $280,000 department budget.
DESKTOP PUBLISHING CONSULTANT -- Representative Clients 1987 - 1989
Apple Computer - AppleLink promotion * Software Publishing Corp. - ani
disk promotions * Semiconductor Test Solutions - marketing collateral
* Computerland - national sales training program * Viewstar - docume
management software * PRA Group Environmental Engineers - corporate ID
* City of Anaheim * Nanometrics - marketing collateral for electron an
fluorescent microscopy * Candela Electronics - collateral for digita
phone systems * Hi Tech Public Relations - PR for LAN/WAN products
* Airco Solar - supervised selection and installation of DTP system
CREATIVE SERVICES MANAGER
DeKanter/Dunn Advertising, Saratoga, CA 1986 - 1987
Supervised a team of 15 contract personnel for this high-technology agen
Responsible for client needs assessment, project budgeting and schedulin
with strict accountability to project milestones. Projects included
corporate ID and worldwide IPO for Pyramid Computers, corporate ID for
Syntelligence Computing. Agency dissolved upon retirement of owner.
MARKETING COMMUNICATION MANAGER
Micro Automation Division of General Signal, Fremont, CA 1984 - 1986
Installed and managed full-service department with responsibility for al
advertising, public relations, collateral, technical training, and
documentation. Staff included two writers. Supervised design and
procurement of both a video production studio and a PC network for
marketing. $260,000 annual budget. Position eliminated due to recessio
in semiconductor industry.
VIDEO DEPARTMENT SUPERVISOR
Varian Associates, Palo Alto, CA 1980 - 1984
Responsible for selection, procurement, and installation of a corporate
media center in the Semiconductor Equipment Division. Supervised media
department as a revenue center earning over $80,000/year from the sale o
training tapes. Staff included one writer/director and one university
intern plus a dozen outside contractors. Responsible for department
budgeting, project scheduling, and instructional design, plus the
production of new-product introductions for marketing state-of-the-art I
fabrication equipment. I resigned to take the General Signal position.
INDEPENDENT VIDEO PRODUCER
Owner of Video Space Studio, Berkeley, CA 1972 - 1978
Awarded production grants by the National Endowment for the Arts,
California Arts Commission, Berkeley Arts Council, and National Institut
for Mental Health. Produced industrial video programs for Tektronics,
Intel, Bechtel, and State of California.
EDUCATION
Southern Methodist University, Dallas, TX -1971, Mechanical Engineering
PUBLICATIONS Technical articles and feature stories on computer graphi
Communication Arts, Computer Graphics Today, Computer Graphics World,
Computer & Electronics Marketing, International Television Journal, Vide
Pro monthly column, Semiconductor International