On Mon, 12 Sep 2011, Steve Pope wrote:
> sf <
sf.u...@gmail.com> wrote:
>
>> On Sun, 11 Sep 2011 18:20:22 -0700 (PDT), Ciccio
>
>>> On Sep 11, 4:26?pm, sf <
s...@geemail.com> wrote:
>
>>>> I'm confused. ?Why would Google *buy* Zagat if they're just going to
>>>> shut it down?
>
>>> Sorta like when GM bought urban transit systems and just scrapped
>>> them...then they could sell more buses and autos.
>
>> I'm still not getting the point about Zagat. Google makes money by
>> advertising and Zagat will be a good advertising vehicle, even if it
>> isn't good for much else.
>
> You could be right; I know nothing about Zagat's page-views,
> hit-ratio, click-throughs or whatever the metrics are these
> days. All I know is their content quality is way down in the Yelp
> range.
Quite the opposite. Yelp is basically a dumpster for garbage -- it
takes a lot of effort to find anything useful in it (I don't deny that
it's there if one perseveres). My impression is that the majority of
Yelp posters simply want to see their "stuff" on the Internet. Zagat
does not attract such people, because it is anonymous. Also, there is
a threshold for the number of reviewers, and the reviewers take the
task seriously. In general, I find that the Zagat averages properly
represent consensus opinion. (If there are widely divergent views,
that is flagged.) There are some problems -- for example, certain
inexpensive places tend to develop cuts and get wildly over-rated
(In'n'Out is an example). Also, the consensus reflects the diners in
a particular city -- it that city is relatively unsophisticated about
dining, one might wonder why a rather ordinary place rated well. But
that's basically just a renomalization between locales. The brief
information in their descriptions is generally enough to tell me if
I would find a restaurant at least interesting. (That is VERY difficult
to attain with Yelp.)
In general I've found Zagat guides to major locations to be useful
compendia of places to consider, especially in the absence of other
information (such as a trusted reviewer or a reliable Usenet group,
if such a thing actually exists). I should note that I've only used
the actual books, which limits locations; I don't use the online
service, due mainly to intrusive registration requirements.
> I *assume* Google hopes to go after Opentable with this move,
> and while the Zagat purchase would hardly seem to advance that
> goal, it could easily be hyped in that direction. And at the
> same time, anything of actual value Zagat has been doing is
> probably toast.
Ah, but Google is simply trying to take over the world. Cue the "evil"
thread (no, actually, please don't!).