Left-wing Liberalism so good...Eskimo Pies [Dreyers...] to drop 'derogatory' name over racial insensitivity

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Leroy N. Soetoro

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Jun 19, 2020, 10:47:20 PM6/19/20
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Let's help put Dreyers completely out of business.

https://nypost.com/2020/06/19/eskimo-pies-to-drop-derogatory-name-over-
racial-insensitivity/

The maker of Eskimo Pies will change the 99-year-old brand name of the ice
cream treat, the company said Friday — becoming the latest organization to
overhaul the marketing of a product with a racially tinged moniker in
recent weeks.

The owner of the Eskimo Pie, Dreyer’s Grand Ice Cream, said in a statement
they had been considering renaming the chocolate-covered ice cream bar and
popsicle for some time.

“We are committed to being a part of the solution on racial equality, and
recognize the term is derogatory,” the company’s head of marketing said in
a statement.

“This move is part of a larger review to ensure our company and brands
reflect our people values,” the company added.

Along with the name change, the company will alter the treat’s marketing
scheme, which traditionally featured a young boy dressed as an Eskimo in a
snowy environment.

The move comes after brands such as Aunt Jemima’s syrup and Uncle Ben’s
rice have said they will would overhaul their controversial imaging amid
online criticism.

Cream of Wheat, which features a black chef as their mascot, said Thursday
they would review their marketing strategy.

“We understand there are concerns regarding the Chef image,” said B&G
Foods in a emailed statement, adding that they “are initiating an
immediate review” of the cereal brand’s packaging.

The shift in advertising comes amid widespread protests in America over
police brutality and systemic racism in the United States.

With Post Wires



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Congratulations President Trump. Thank you for cleaning up the disaster
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queer liberal democrat donors.

President Trump has boosted the economy, reduced illegal immigration,
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5, 2020. "President Trump, Not Guilty."
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