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Re: CBS moving into sports radio

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TMC

unread,
Jun 21, 2012, 9:14:13 PM6/21/12
to
On Jun 21, 11:43 am, David <dimla...@yahoo.com> wrote:
> http://www.variety.com/article/VR1118055823?refCatId=14
>
> CBS to make aggressive move in sports radio
> New entity to reach top 50 markets in country
> By STUART LEVINE
>
> Following NBC's similar announcement 10 days ago, CBS is the next
> major media company making an aggressive move into the sports radio
> business.
>
> Titled CBS Sports Radio, new 24/7 enterprise will bring content to the
> top 50 markets in the country on both Cumulus Media Networks and CBS
> radio stations. In debuting CBS Sports Radio, some stations will have
> new content being added to their lineups while others stations will be
> transformed into all-sports radio formats.
>
> Stations in such major cities as New York (WFAN-AM) and Chicago
> (WSCR-AM) have already been lined up to take on CBS content. A Los
> Angeles station has not yet been determined.
>
> Set to launch on Jan. 2, 2013, talkshows will use talent from the
> net's sports division. Cumulus will also serve as a syndicator and
> sales partner.

http://fangsbites.com/2012/06/cbs-to-launch-cbs-sports-radio-in-2013/

Lance Venta at Radio Insight reports that with CBS Radio starting a
new sports network, ESPN Radio will lose two affiliates in Florida:
http://radioinsight.com/blog/headlines/58603/espn-to-lose-tampa-orlando-affiliates/

Ken McMillan of the Middletown (NY) Times Herald-Record talks about
the launch of CBS Sports Radio:
http://blogs.hudsonvalley.com/hudson-valley-sports-tv/2012/06/21/cbs-sports-radio-arrives-in-fall-with-strong-foothold/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+hudson-valley-sports-tv+%28Coming+to+you+from+WKEN%3A+Sports+Television+and+Radio+Happenings%29

CBS & Cumulus to launch sports radio network. 610 will carry:
http://boards.radio-info.com/smf/index.php?topic=214426.msg1924775#msg1924775

http://richliebermanreport.blogspot.com/2012/06/cbs-and-cumulus-to-launch-new-sports.html

CONSOLIDATION, Consolidation, and consolidation.

It's the KEYWORD for the kings of the consolidators in Atlanta; part
of the synergy and very much a key to the end game for the Dickey
boys.

Here's the latest, a good cause for concern for the 55 Hawthorne
Knibber folks. Might portend for the future plans and provide the
basis for a wholesale content re-distribution and then some.

The story: CBS and Cumulus will join forces to partner a new sports
radio network. Did you hear about the word, "consolidation?" Excuse me
while I pause for the big boom I just heard coming out of the
Hawthorne center.

Here's a key part of the post in case you didn't see it:

Among the CUMULUS stations adding CBS SPORTS RADIO programming will be
KNBR-A and KTCT-A/SAN FRANCISCO, KTCK-A (THE TICKET)/DALLAS, WCNN-A
(680 THE FAN)/ATLANTA, WGFX (104.5 THE ZONE)/NASHVILLE, and several
more.

Psst, "consolidation."

I've been saying all along that the Dickey bros are not radio people.
They regard broadcasting entity as a part of the bigger jigsaw puzzle.
In other words, to answer a question I get frequently, what in the
hell are they doing? They simply are trimming up the meat. You know,
lean and mean--the more lean, the better when they decide to flip and
make a tidy profit. This latest move is part of the overall end game.

They will, ahem, be able to shelve more bodies out the door. They'll
add content, (thanks CBS) and need less local personnel. A Red Eye
here, a Bloomberg News there, some sports here, (CBS Radio), are you
seeing a trend?

First things first: Expect a few more chop-a-thons at KNBR. Who, how
many, no one knows right now. Nobody knows for sure. And don't expect
KCBS to be fretting because they don't carry any national sports
content. They did a long time ago, but not anymore. CBS' other O and
O's that do? That's another story. It's a strange combo nonetheless:
CBS and Cumulus. And more ominous news down the road for the 55
Hawthorne sports girls and boys.

CONSOLIDATION.

Neil

unread,
Jun 22, 2012, 1:51:34 PM6/22/12
to
Y'know, it's bad form, and a violation of copyright law, to just lift
and republish someone else's copyrighted writing. In this case, Rich
Lieberman's, right from his blog. Regardless of what you think of him,
this goes well beyond "fair use."

WrongWayWade

unread,
Jun 25, 2012, 10:16:32 AM6/25/12
to
Both posts acknowledged the source of the material by giving direct links,
so neither poster was attempting to present the writing as their own. Just
republishing someone's weblog entry or webpage isn't a problem for me.


TMC

unread,
Jun 25, 2012, 8:29:33 PM6/25/12
to
On Jun 21, 6:14 pm, TMC <tmc1...@gmail.com> wrote:
> On Jun 21, 11:43 am, David <dimla...@yahoo.com> wrote:
>
>
>
>
>
>
>
>
>
> >http://www.variety.com/article/VR1118055823?refCatId=14
>
> > CBS to make aggressive move in sports radio
> > New entity to reach top 50 markets in country
> > By STUART LEVINE
>
> > Following NBC's similar announcement 10 days ago, CBS is the next
> > major media company making an aggressive move into the sports radio
> > business.
>
> > Titled CBS Sports Radio, new 24/7 enterprise will bring content to the
> > top 50 markets in the country on both Cumulus Media Networks and CBS
> > radio stations. In debuting CBS Sports Radio, some stations will have
> > new content being added to their lineups while others stations will be
> > transformed into all-sports radio formats.
>
> > Stations in such major cities as New York (WFAN-AM) and Chicago
> > (WSCR-AM) have already been lined up to take on CBS content. A Los
> > Angeles station has not yet been determined.
>
> > Set to launch on Jan. 2, 2013, talkshows will use talent from the
> > net's sports division. Cumulus will also serve as a syndicator and
> > sales partner.
>
> http://fangsbites.com/2012/06/cbs-to-launch-cbs-sports-radio-in-2013/
>
> Lance Venta at Radio Insight reports that with CBS Radio starting a
> new sports network, ESPN Radio will lose two affiliates in Florida:http://radioinsight.com/blog/headlines/58603/espn-to-lose-tampa-orlan...
>
> Ken McMillan of the Middletown (NY) Times Herald-Record talks about
> the launch of CBS Sports Radio:http://blogs.hudsonvalley.com/hudson-valley-sports-tv/2012/06/21/cbs-...
>
> CBS & Cumulus to launch sports radio network. 610 will carry:http://boards.radio-info.com/smf/index.php?topic=214426.msg1924775#ms...
>
> http://richliebermanreport.blogspot.com/2012/06/cbs-and-cumulus-to-la...
http://www.awfulannouncing.com/2012-articles/june/cbs-and-nbc-are-launching-their-own-sports-radio-networks.html

WRITTEN BY MATT YODER | 22 JUNE 2012
Slowly, ESPN is facing more competition in the television world.
We've seen College Sports TV rebrand itself as first CBS College
Sports and then CBS Sports Network. We've seen Outdoor Life Network
rebrand itself as first Versus and then NBC Sports Network. Now,
those two companies are building a national sports platform to compete
with ESPN in another medium - radio. In the last two weeks, NBC and
CBS have both announced a national partnership to build their own
sports radio networks. This comes on the heels of Sporting News Radio
being transformed into Yahoo! Sports Radio as well.

http://www.awfulannouncing.com/2011-articles/august/sporting-news-radio-now-yahoo-sports-radio.html

As of the moment, there are no talent announced for either network,
but it appears both NBC and CBS have syndication commitments to get
these networks off the ground. NBC Sports Radio's agreement is with
Dial Global radio, who you may recognize from their work with the NCAA
Tournament and Westwood One. The startup will begin in September with
full length shows, news updates, and more. Interestingly, according
to Bloomberg, the NBC radio network will feature both national and
regional coverage.

http://www.bloomberg.com/news/2012-06-11/nbc-sports-to-create-radio-network-to-challenge-disney-s-espn.html

CBS' syndication partnership is through Cumulus Media, which will make
the network available on 67 of its 570 affiliates around the country
to begin with according to the Atlanta Journal-Constitution. However,
the announced plan has CBS Sports Radio on in 9 of the top 10 markets
around the country when it launches on January 2nd, 2013. CBS Sports
Radio will be a 24/7 all sports network.

http://www.bizjournals.com/atlanta/news/2012/06/21/cumulus-handling-syndication-sales.html

The fact that NBC and CBS would enter the national sports radio field
at the same time they attempt to build television networks to rival
ESPN is intriguing to say the least.

On the television side, both networks lag well, well behind ESPN. NBC
has been the much more ambitious of the two and their highs and lows
getting off the ground as a network has been well documented. CBS
Sports Network is little more than a speck of dust in the Bristol air
at the moment, just read this story from Clay Travis about Jim Rome's
audience being cut by 90% since moving from ESPN. However, any
network that airs A-10 women's basketball replays as legitimate
daytime programming IN JUNE knows it can't be taken seriously on the
national stage.

http://outkickthecoverage.com/jim-romes-show-audience-plummets-on-cbs-sports-network.php

The challenge for both of these companies in building a competitor to
ESPN Radio is equally as tough as building a television competitor.
ESPN Radio is the dominant national brand. You think it's been tough
for fans to find NBC/CBS Sports Network on their television guides?
What about searching for random radio affiliates from scratch? In my
local market, I'm struggling to think of a station that would even
consider airing NBC or CBS Sports content. There's two sports
stations within range - both are ESPN affiliates.

It's going to be extremely difficult for NBC and CBS to cut into the
market share in this area. The key will be acquiring talent that
already has a national radio brand. Can CBS sync with Jim Rome on his
radio show? Can NBC do the same with Dan Patrick? Could there even
be something for a high-profile acquisition like Michelle Beadle on
radio? In launching in September and January respectively, there's
not too much time to get a coherent national strategy figured out.
However it turns out, both CBS and NBC are making no bones about it -
they're pushing every chip they have to the middle of the table to
compete with ESPN. Hopefully with the increased competition, it leads
to better sports products for fans across the country, although the
potential level of success for these initiatives is a big question
mark.

TMC

unread,
Jun 27, 2012, 3:20:44 AM6/27/12
to
On Jun 21, 6:14 pm, TMC <tmc1...@gmail.com> wrote:
> On Jun 21, 11:43 am, David <dimla...@yahoo.com> wrote:
>
>
>
>
>
>
>
>
>
> >http://www.variety.com/article/VR1118055823?refCatId=14
>
> > CBS to make aggressive move in sports radio
> > New entity to reach top 50 markets in country
> > By STUART LEVINE
>
> > Following NBC's similar announcement 10 days ago, CBS is the next
> > major media company making an aggressive move into the sports radio
> > business.
>
> > Titled CBS Sports Radio, new 24/7 enterprise will bring content to the
> > top 50 markets in the country on both Cumulus Media Networks and CBS
> > radio stations. In debuting CBS Sports Radio, some stations will have
> > new content being added to their lineups while others stations will be
> > transformed into all-sports radio formats.
>
> > Stations in such major cities as New York (WFAN-AM) and Chicago
> > (WSCR-AM) have already been lined up to take on CBS content. A Los
> > Angeles station has not yet been determined.
>
> > Set to launch on Jan. 2, 2013, talkshows will use talent from the
> > net's sports division. Cumulus will also serve as a syndicator and
> > sales partner.
>
> http://fangsbites.com/2012/06/cbs-to-launch-cbs-sports-radio-in-2013/
>
> Lance Venta at Radio Insight reports that with CBS Radio starting a
> new sports network, ESPN Radio will lose two affiliates in Florida:http://radioinsight.com/blog/headlines/58603/espn-to-lose-tampa-orlan...
>
> Ken McMillan of the Middletown (NY) Times Herald-Record talks about
> the launch of CBS Sports Radio:http://blogs.hudsonvalley.com/hudson-valley-sports-tv/2012/06/21/cbs-...
>
> CBS & Cumulus to launch sports radio network. 610 will carry:http://boards.radio-info.com/smf/index.php?topic=214426.msg1924775#ms...
>
> http://richliebermanreport.blogspot.com/2012/06/cbs-and-cumulus-to-la...
http://richliebermanreport.blogspot.com/2012/06/cumuluscbs-net-and-knbr-effect-is-ksfo.html

WORD ON THE STREET...

*CBS' deal with Cumulus on a 24-7 All-Sports Network is due to begin
in January. Most of the stations, including KNBR and sister, KNBR
1050, are local sports content driven. KNBR and its talk shows are a
successful build-around its franchises--notably the Giants, 49ers and
Warriors.

Conceivably, the addition and/or replacement of current local content
with CBS Radio sports programming could have a significant play on
future local KNBR content, non team-driven. Don't think that hasn't
gone unnoticed over at 55 Hawthorne.

So, yes...rumors galore about the status of albatross shows like "Fitz
and Brooks", are making the rounds. Why have two somewhat bloated
salaries with producer when you can run syndicated programming that is
far cheaper and, in the case of Knibber, more entertaining and
compelling. Fitz and Brooks are not the only shows on the potential
hit list. Start guessing.

http://richliebermanreport.blogspot.com/2012/06/cumulus-all-out-on-cbs-radio-secret.html

A secret meeting in Atlanta with all the various heads. Pounce was the
operative word. They spoke to a lot of people who are in the business
of financials. And in addition, a whole lot of lawyers, accountants,
and those that have a keen awareness of the industry.

They know that Redstone-- Moonves, (Les) too, are less then thrilled
with the radio division of the corporation, (CBS). And with radio,
comes along Cumulus. The ultimate aqusition. Excuse right now because
I'm really laughing out loud. I mean, I'm so frickin' cackling I sound
a lot like Bobby Fitzgerald.

There are several obstacles, but nothing too large. And they already
have a relationship beckoning.

Developing...

http://richliebermanreport.blogspot.com/2012/06/could-gasp-cumulus-buy-cbs-radio.html

The rumor mill has it that Tricky Dickey has his sights set on CBS
Radio.

Could this happen? Absolutely. Sure, ownership and dial issues could
be an issue, but nothing that a little fine tuning be applied.

We thought CBS would be immune to this type of butchery, but even they
could be exposed. Nothing is sacred anymore. The whole industry is
talking about this. Again, just mull this possible development.

http://frontrow.espn.go.com/2012/06/listen-up-espn-audio-is-__________/

The ESPN Front Row blog fires a shot at the new upstarts CBS Sports
Radio and NBC Sports Radio Network on behalf of ESPN Radio.

http://www.allaccess.com/net-news/archive/story/107529/cbs-sports-network-aims-at-big-money-in-sports-pro

All Access interviews a radio industry analyst who feels the new CBS
Sports Radio will do well for the parent company.

David Kaye

unread,
Jun 27, 2012, 4:07:33 AM6/27/12
to
"TMC" <tmc...@gmail.com> wrote

> So, yes...rumors galore about the status of albatross shows like "Fitz
> and Brooks", are making the rounds. Why have two somewhat bloated
> salaries with producer when you can run syndicated programming that is
> far cheaper and, in the case of Knibber [....]

Knibber? KNIBBER? The only person who uses the word "Knibber" is Wrong Way
Lieberman. Go home. You're not welcome here.



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