Ooookay, I think I've solved this myself by finally clicking the "Add" tab and seeing how media gets inserted. Maybe I need to skim the documentation again, cause I don't remember this at all!
I know this board isn't active but I'm very impressed with version 5, and I love the new layouts such as "visual novel".
This makes Axma very viable and, at least for me, a great alternative to Twine.
I'm actually ready to buy the license now, I can see it pulls up a PayPal page, I hope the developers are still active - that's the only thing holding me back. I even go on the website and read the translated blogs.
Anyone purchased AXMA recently, or anyone able to say Hi and verify that paying for the Pro account is still a viable option?