Devoted readers of Curious Minds will know that my affinity to Tom Cruise goes a long way back\u2026and hearing this theme takes me back to 1996 when I watched Ethan Hunt complete an impossible mission, while simultaneously making the best tourism promo for the city of Prague.
He would go on to produce and arrange more than 100 jazz albums throughout the 1960s, including Gillespiana, a musical portrait of Dizzy Gillespie that earned Schifrin a lot of recognition \u2013 and an invitation to Hollywood.
Though Schifrin was not asked to score any of the big-screen adaptations of Mission: Impossible, he is not unhappy about it, and even met with other composers and encouraged them to \u201Chave fun\u201D with his theme.
\u201CSchifrin started from the Morse code for M.I. which is \u201C_ _ ..\u201D; if a dot is one beat and a dash is one and a half beats, then this gives a bar of five beats, exactly matching the underlying rhythm.\u201D
"Our ECD Jimm Lasser was talking to his wife Hannah about our campaign and she mentioned in passing that every time she goes on Etsy it's like a little mission," says David Kolbusz, CCO of Orchard. "This was a succinct way of trying to articulate the feeling of gift shopping."
"Pretty much everything we did for weeks after the shoot, through the whole edit process, was soundtracked to the Mission: Impossible theme," Kolbusz tells Muse. "Once you get into the habit it's a tough one to break."
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