A Few Reasons Not to Purchase Email Lists

[KHALID HASSAN]

If you are an online marketer, then you have probably heard that you can purchase email list packages, a list of email addresses that belong to people interested in your niche that you can promote your products to. And considering how profitable email marketing can be, the temptation to purchase email list packages might be pretty hard to resist. But you might want to! Are the Leads Really Targeted? When you purchase email list packages, the person selling them to you will promise that it's a list of targeted leads. Everyone on the list has shown an interest in your niche, and will be predisposed to buy the products you are promoting. Which can all be completely true. Then again, it might not be. Most of the time, when you buy an email list from someone, you won't be able to do much to check out just how legit the leads are, no matter what guarantees the seller gives you. After all, how can you be sure of how the seller got the email addresses on the list, how they made sure the leads are people who care one way or another about your niche? This is just one of the areas in which generating your own leads has an advantage. Unlike when you purchase email list packages, you know where the leads you generate yourself came from. And, if subscribers sign up for your mailing list in order to receive a free report or ecourse in your niche, you know they are interested in that niche, and are more likely to buy the products you promote. Permission Marketing The foundation of successful email marketing is permission marketing. Most people get annoyed when they receive unsolicited email messages, especially if the purpose of those messages is to try to sell something to them. On the other hand, when a subscriber opts in to a mailing list, they do so knowing they will be receiving email messages, some of them promotional in nature. So, in a way, they are giving an advertiser permission to make sales pitches to them. When you purchase email list packages, the person selling them to you might promise that the leads on the list have given such permission. But there is really no way for you to know for sure. And worst yet, you may not be interested into what you have to offer. And really why go through all of that when you can learn to build list the right way, and you can learn how to for free. When it comes right down to it, you would be better off generating leads yourself. Giving in to the temptation to purchase email list packages might sound like a good idea. But, in the long run, it can do your business, and your profits, more harm than good.