How to Build Your Own Email Lists

[KHALID HASSAN]

Email marketing is quickly catching on with businesses from all over the world. And it doesn't matter if the business is a brick and mortar shop, strictly online, or a combination of the two. Businesses like email marketing because it helps them increase revenues while actually reducing marketing expenses. Of course, the question that comes up when a business begins to consider email marketing is: "Where do we get the email lists?" Spam concerns and potential legislation make renting or purchase email list a scary thought, at best. Make the wrong move with the wrong email list and your hopes of climbing revenues will be quickly smashed. You could lose your hosting account or have your domain black-listed faster than you can say "Can-Spam Legislation". The key to effective email marketing is in generating your own targeted email lists. Many businesses already have a list of customers and often that list will include the customers' email addresses. This gives you a targeted email list of paying customers that you can easily market to over and over with upsells, add-ons, related products and services, etc... The next steps is to begin generating email lists of targeted prospects; people that are interested in your offer. The way I build my email lists is by making sure that I include a subscription form on my web site. This way, when someone visits my site, one of the first things they see is an offer to receive my free report on how AutoResponders can help them boost sales. They request this report by submitting their name and email address. This adds them to my targeted list of prospects that I now KNOW are interested in receiving my information. Some businesses simply invite visitors to subscribe to their email lists to receive updates on special events, pricing discounts, seasonal offers, coupons, etc... If you aren't building your email lists yet, start today. Your sales will climb while you begin reducing your overall marketing expenses.