Building Verses Purchasing Email Lists

[KHALID HASSAN]

You cannot take random ingredients and expect to bake something delicious. You need specific ingredients and a formula for success. If you are buying email lists with unqualified prospects, it can easily turn out to be a recipe for disaster. Building Verses Purchasing Email Lists A good marketer thinks like a consumer. Consumers are smart and they know what they want to buy. When consumers receive emails from an unknown source or a source they do not recognise, they would usually ignore or delete the email. However, if the email comes from a recognised source like a reputable company or from a website the signed up for 5 minutes ago, the chances of them taking a look at the email is significantly higher. This is due to the fact that when consumers recognised something, they are more willing to trust that sender of the emails. By using purchase email list, you might be exposing your online internet business to many problems like false or out-of-date email addresses and even spam complaints. All of which will eventually lead to a list that is a waste of your marketing dollars and precious time. On the other hand, when you build a list, there are many benefits that come with your own subscriber base. You have the option to track the emails that you send out, which means that you will be able to know who received your email and who opened them. The Result of building Your Own List With this knowledge and information, you would be better empowered to segment your list according to which of your subscribers would be more inclined to read certain types of email or specific information. More than anything else, you have gained a list of real people who genuinely want to read your emails. In the event that your subscribers have friends in the same niche or require the same information, there might be a chance that they would refer their friends to you, helping your business grow through word of mouth. After all, you have gained your subscriber's trust and attention. So whether you create an email list from scratch or build upon an existing email list, you would be getting qualified leads of customers and subscribers who are genuinely interested in the products or services that you are offering them, otherwise, I doubt they would have signed up to become your subscribers. Always remember, a list of 100 interested subscribers is always better as compared to a list of 1000 subscribers who have no interest in what you are offering them.