How are the Facebook metrics calculated and what do they mean?

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ksta...@studygroup.com

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Dec 5, 2016, 10:58:41 AM12/5/16
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Hi there

We've been using Supermetrics for a while but I'm noticing big conflicts in Facebook Insight numbers and the data Supermetrics pulls. For example the daily sum of 'Organic reach' over a month in Insights is completely different to the monthly 'Organic reach' in SM (three times as much in Facebook).

Is there a glossary of what each Facebook category in Supermetrics means? It's confusing because a lot of the SM metrics, like Reach/fans and Content Consumptions - do not align to the metrics/terminology within Facebook Insights. Is Organic Reach in Insights and Supermetrics like for like?!

Any insights (!) you could give me into this would be great.

Thanks!

Kate

Email Support

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Dec 5, 2016, 10:58:53 AM12/5/16
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Dear customer,

between November 30'th and December 2'nd, there is a delay in our customer support.

We apologise for the inconvenience and hope that you understand.


If your issue is very urgent, please go to our Support Portal at support.supermetrics.com, create a new ticket and set the priority to "Urgent". We try to answer your messages as soon as possible.



Best regards,

Supermetrics Team




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Jouni Hyötylä

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Dec 13, 2016, 5:26:59 AM12/13/16
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Hi,

very sorry about the delay in our response.

You can find the FB Insights metric definitions from here.



Best regards,
Jouni Hyötylä

Twitter: @Supermetrics 
Support forum: supermetrics/forum
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