Australian listeners could well be experiencing 'world first' features when digital radio arrives
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Mar 26, 2008, 12:46:50 AM3/26/08
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Digital Radio Announces New Initiatives (26-Mar-08)
Australian listeners could well be experiencing 'world first' features
when digital radio arrives at the start of next year under initiatives
announced today at the Australian Broadcasting Summit.
Chief Executive Officer of Commercial Radio Australia, Joan Warner,
has announced new trials for specific features of digital radio
including real time traffic solutions for listeners wanting to find
the best way to their destination.
"Digital radio will be a multi-media experience and these trials
promise to deliver a significant upgrade to the way we use and
interact with our radio," Ms Warner said.
"The format Australia has adopted, (DAB+), allows us to do so much
more with the technology and we're keen to provide the types of things
that listeners, advertisers and broadcasters have only dreamt about in
the past."
ANIMATED LOGOS
In a world first, logo animations and graphics are being broadcast as
part of the current digital radio trials in Sydney. By using animated
logos and graphics an exciting new dimension is able to be added to
the radio offering for both listeners and advertisers.
REAL TIME TRAFFIC SOLUTIONS OVER YOUR RADIO
Commercial Radio Australia has entered into an agreement with Sentinel
Content, (whose investors include the NRMA and RACQ), for the
development of real time traffic solutions via digital radio.
Rather than receiving an audio-only bulletin about a problem, the
system will deliver timely traffic bulletins and answers to the best
alternate routes to the destination. The service will be available on
free-to-air digital radio and using DAB+ will also be able to provide
additional updates for in-car and portable navigation systems. Extra
data such as parking information, fuel pricing and transit lane
restrictions could also be integrated into the system.
Free-to-air digital radio services will begin in Sydney, Melbourne,
Brisbane, Adelaide, Perth and Hobart from January 2009.
More information on digital radio can be found at
www.digitalradioaustralia.com.au
Media contact: Brian Johnson. Ph: 0409 650 834
See below for an artist's interpretation of an animation on digital
radio
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Digital Radio announces new initiatives
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Australian listeners could well be experiencing 'world first' features
when digital radio arrives at the start of next year under initiatives
announced today at the Australian Broadcasting Summit.
Chief Executive Officer of Commercial Radio Australia, Joan Warner,
has announced new trials for specific features of digital radio
including real time traffic solutions for listeners wanting to find
the best way to their destination.
"Digital radio will be a multi-media experience and these trials
promise to deliver a significant upgrade to the way we use and
interact with our radio," Ms Warner said.
"The format Australia has adopted, (DAB+), allows us to do so much
more with the technology and we're keen to provide the types of things
that listeners, advertisers and broadcasters have only dreamt about in
the past."
ANIMATED LOGOS
In a world first, logo animations and graphics are being broadcast as
part of the current digital radio trials in Sydney. By using animated
logos and graphics an exciting new dimension is able to be added to
the radio offering for both listeners and advertisers.
REAL TIME TRAFFIC SOLUTIONS OVER YOUR RADIO
Commercial Radio Australia has entered into an agreement with Sentinel
Content, (whose investors include the NRMA and RACQ), for the
development of real time traffic solutions via digital radio.
Rather than receiving an audio-only bulletin about a problem, the
system will deliver timely traffic bulletins and answers to the best
alternate routes to the destination. The service will be available on
free-to-air digital radio and using DAB+ will also be able to provide
additional updates for in-car and portable navigation systems. Extra
data such as parking information, fuel pricing and transit lane
restrictions could also be integrated into the system.
Free-to-air digital radio services will begin in Sydney, Melbourne,
Brisbane, Adelaide, Perth and Hobart from January 2009.
More information on digital radio can be found at
www.digitalradioaustralia.com.au
Media contact: Brian Johnson. Ph: 0409 650 834
See below for an artist's interpretation of an animation on digital
radio
ASSOCIATED FILES:
Digital Radio announces new initiatives
View File
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