Lecture: Cultural Heritage and Global Tourism 《文化遗产和全球旅游》

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Feb 27, 2011, 8:31:02 AM2/27/11

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题目: Cultural Heritage and Global Tourism 《文化遗产和全球旅游》

时间: 2011年3月1日(周二)15时
Date: 01.03.2011 15:00

地点: 光华楼西主楼2001室
Location: Room 2001, Xi Zhu Lou, Guang Hua Building

内容简介："Heritage Tourism":

World Heritage is a fragile, non-renewable resource that must be protected
to ensure that its unique character is preserved for future generations.
Both tangible and intangible cultural treasures are in peril, but the focus
has been on the tangible heritage - architecture and landscapes in
particular. Most endangered are intangible cultural treasures in developing
societies. The uncontrolled development of tourism is one among many
threats.

No two World Heritage Sites are alike, but all share common problems such as
the need for a delicate balance between visitation and conservation. All are
national flag carriers, symbols of national culture and character. Most are
major cultural tourism attractions of their country and some (such as
Stonehenge, the Pyramids, the Great Wall of China) are powerfully evocative
symbols of national identity, universally recognized.
World Heritage must be safeguarded - both to maintain its authenticity and
to preserve it for future generations.

Conflict of goals

Heritage - that which is passed from generation to generation
Basic underlying principle: maintenance and preservation
Tourism - modern phenomenon of mobile leisure time Basic underlying
principle: consumerism

以下是该教授的个人信息：

Prof. Dr. Kurt Luger

Department of Communication
Transcultural Communication Division
University of Salzburg
萨尔茨堡大学传播学系跨文化交际学专业

____________________________________________
AUSTRIAN CENTER SHANGHAI - FUDAN UNIVERSITY
* OeAD - Cooperation Office
* Eurasia-Pacific Uninet - Network Office
* Austrian Library

Austrian Agency for International Cooperation in Education and Research (OeAD)
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