Old Slogans
Paul Nicholson
the old radio slogans.
Ones I can recall from Melbourne of the 1950s are:
3AK "Top of the Dial"
3XY "Victoria's only 24 hour [radio] station"
"Radio Melbourne" 3AW
3KZ "the brighter broadcasting service"
3DB-3LK "the Herald Sun statations"
and of course "the greater" 3UZ. I don't recall their pre "top 40" slogan?
From memory,. I think the "greater" slogan was introduced in 1958 (?) when
3UZ went "Top 40".
So if readers can't remember the "most happy fellas" [from 3KZ] they'll
probably never have heard of any/many of these?
Interesting that memories appear to be stronger for some; e.g. "Colour Radio
4IP" than others?
Paul in Melbourne
Shpalman
2DAY-FM - In tune with today
Triple M - Because your ears have brains (I think?)
2KY - Not sure how old it is but I vaguely remember a series of TVC's with
"Have we got a year for you on KY"
2WS - Hits and memories
Frank
"Shpalman" <eli...@hotmail.com> wrote in message
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Top of the Dial Radio 2SM
The Brighter 2UE
2KY- 2KWIRELESS (or something like that)
Andrew Bayley
"Paul Nicholson" <p...@bigpond.com> wrote in message
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> Reading some of Wayne's contributions, it prompted me to think of some of
> the old radio slogans.
>
> Ones I can recall from Melbourne of the 1950s are:
>
> 3AK "Top of the Dial"
> 3XY "Victoria's only 24 hour [radio] station"
> "Radio Melbourne" 3AW
> 3KZ "the brighter broadcasting service"
> 3DB-3LK "the Herald Sun statations"
from the 70s and 80s
"More Music 3XY", "3XY Rocks Melbourne", "Hot Hits 3XY", "XY Easy Rock"
"Hits And Memories 3KZ"
"Rock Of Ages EONFM"
"FM is FOX Music"
"DB Music", "100 3DB - Racing Radio", "100 3DB - Newsmaker Radio", "Radio
1026 - 3DB Melbourne", and from the Bert Newton era "Melbourne's Own 3DB -
The New Beginning" which ironically was their last slogan before going to
3TT.
3AK and 2UE "The Biggest Sound In Australia!" which wasn't. Which was then
followed by "3AK Newsradio 1503" and "2UE Newsradio 954"
"3MP Bay City Radio" and "3MP The Way You Are Today" which came in before
the change to Easy Listening.
3AW "we've got personality" and the short-lived "3 AWare - the thinking
person's radio station"
Gail Bennett
Home of the Good Guys, 2HD
2KA - In Sydney's Dress Circle
2LF - The Friendly Station
KY Kountry
Funtastic 2UW
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Brian Goldsmith
I can recall 3XY "the quality station"
and 3UZ was "nice to come home to"
Brian Goldsmith.
The Runner
How about
"The brighter 2UE, Channel 95"
2KA's "Your on 7-80 matey"
2GB had a good one too around that time, but the Altzheimers has
kicked in and it's slipped my mind (bugger)
The Runner
Elsie Flognoggle
Gotta get the rhythm......
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BearCave
1980s - 100 3DB - your racing radio
1980s - 927 AM mUZic
1980s - 3MP - we've got the big sound for this big town - the big bay city
sound
1980s - Sound Thinking 3LO
1980s - 3AW Personality 1278
1980s - 3KZ is football
1980s - 3KZ weather for the world's greatest city
1980s - I love Melbourne 3KZ
1980s - Melbourne 3KZ - one great song after another
1980s - Get a lift with the Fox
1980s - The Fox, Good Times and Great Rock 'n' Roll
1980s - 3TT - No RSI (Repetitive Song Injury)
1980s - The Classic Hits of Summer live on 3TT
1990s - Let's switch to KZFM
1990s - KZFM today's music mix
1990s - forty minutes of continuous rock, Triple M, non-stop
1990s - Good Time Oldies, Gold 104
1990s - 1503 3AK The Renaisance
1990s - 1503 3AK - the best of both worlds
1990s - 1503 3AK - a breath of fresh air
1990s - 1503 3AK - more than great music
1990s - The New Fox Mix - better music and more of it
1990s - 3EE The Breeze 693
1990s - TT-FM Turn it On
1990s - 101.1 TT-FM - the best mix of music with the biggest variety from
the 70s, 80s and 90s (exact same wording used on Honolulu's then number-one
rating KSSK-FM)
1990s - 3UZ The Good Sports
1990s - Hitz FM - The best classic rock is no classic rock
2000s - TT-FM 80's, 90's and the noughties
'
Paul Nicholson
Your memory goes back further than mine! The "Nice to come home to...3 - U -
Z" is from the 1950s.
There must be more from the 50s, 60s and 70s we haven't thought of
Others that come to my mind:
Radio Sunshine - 3DB
Mellow Music - 3KZ
3MP - Bay city radio
3AW - People to people radio where news makes conversation
3AW - have a happy day (those awful songs!): who can remember the words of
the "happy day" song"? "We're looking for sunshine..."
3AK - Where no wrinklies fly
Beautiful music 3AK
Good music 2CH
87 2GB (the ill fated music experiment from the mid 1970s?)
I recall 2HD and 7LA were also "good music" for a time; any others that were
"beautiful music"? 4BH?
I think 5KA was "Konstant Music" at one stage
And of course the "noo UW" from the 1960s with signs plastered on double
decker buses. Remember double decker buses in the streets of Sydney?
Paul in Melbourne
"Brian Goldsmith" <brian.g...@nospam.echo1.com.au> wrote in message
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Simon
After that I'm know they ended up as ...
2LF - Good company radio!
Another beauty was...
2DU - We're with you!
StereoSimon
Camel
Here's an old fav... (Always guaranteed to get the PD's attention).
'While the others are yanking it... we're cranking it'
Think it had it's origins from D-Gen's '5 in a row' circa 1989.
Steve Britten used to pepper in some great 'throw-away' one-liners on
his reels between commercial reads when I was producion hack at 4HI.
'Turn us up, and get to know your neighbours' was too good to ignore.
We ended up using it for a fun Station ID spot.
Another memorable 'throw away' from Steve Britten around 1993...
'4CC- The best songs of all time- not like those others wankers'
Who knows what was going on in Jason Roe's head as he cut it up into a
promo!
It earned him a one way fare out the door though as surprised
listeners and staff heard it on air around 11am one Wednesday morning
as a linker during the John Laws morning show.
Priceless.
Camel
'Now avaialble in stereo- because two humps are better than one'
Paul Nicholson
before they went "Big 30"!).
And wasn't 2SM the ":Sock it to Me station" at one time?
Paul in Melbourne
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Artie
Artie
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Artie
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Paul Mech
> Reading some of Wayne's contributions, it prompted me to think of some of
> the old radio slogans.
>
> Ones I can recall from Melbourne of the 1950s are:
>
> 3AK "Top of the Dial"
> 3XY "Victoria's only 24 hour [radio] station"
> "Radio Melbourne" 3AW
> 3KZ "the brighter broadcasting service"
> 3DB-3LK "the Herald Sun statations"
Some more to the list.
2KA "Hot Hits and Favourites" & "We are the West"
2DAYFM "Better Music & More Of It"
Triple M "Rock of the 90's" (also used by the old KROQ 92.5 on the Gold
Coast, Roq of the 90's)
2CS "Stereo 64"
9inety6ix.1 "The best of the new stuff"
KIX 106 "Canberra's Pirate Radio" (around 1989-1990 from memory)
2GB "News talk 87"
ONE FM "Sydney's New Music Leader" (piss poor attempt to be a "Sydney"
station)
2VTRFM "89.7FM Five Towns Radio"
A few from New Zealand
Radio Hauraki "Top of the dial" (around the 1970's)
Newstalk ZB "Tune your mind"
ZM "Today's hit music"
More FM "Today's best music, Auckland's 918/Waikato's 92" (depending on
where you are of course)
--
Paul
Hawkesbury Radio 89.9
www.hawkradio.org.au
Frank
"Frank" <fran...@nowhere.com> wrote in message
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>
>
> Top of the Dial Radio 2SM
> The Brighter 2UE
> 2KY- 2KWIRELESS (or something like that)
Some more I found :
1341 3GL On the West Coast (1988)
8DN Part of Territory Life (1988)
Better Music 7HO AM Stereo
Canberra's Music Station 2CA
2DAY FM Stereo Twice As Much Radio (1980)
2MG Farm Radio (1971)
2WG Radio Riverina ((1971)
3XY Happening Radio (1971)
Friendly 3AK (1971)
3NE "the voice of north east victoria" 1971
Wayne Mac
the old radio slogans.
>
> Ones I can recall from Melbourne of the 1950s are:
>
> 3AK "Top of the Dial"
> 3XY "Victoria's only 24 hour [radio] station"
> "Radio Melbourne" 3AW
> 3KZ "the brighter broadcasting service"
> 3DB-3LK "the Herald Sun statations"
>
>
Hey Paul, look what you've started here man! Terrific contributions from
everyone on this thread. Keep this up and I won't need to finish the bloody
book!
Here's a few that stand out for me for different reasons:
1980s: 2DAY fm, In Tune with Today. Very clever tie in with callsign.
1983-85: 2SM, Rock of the 80s...cos that's exactly what it was!
1957-63: 2SM, The Family Station...cos that's exactly what it was,
especially if you were Catholic!
1971-73: 6PM, Peppermint Radio...wierd, but it was the early '70s
1964-1966: 4IP, Color Radio, the Sound You Can See...pinched from KFWB Los
Angeles. A big winner in little Ipswich
Mid 60s - mid 70s: 4KQ, Better Music...long before the Todd Wallace stations
of the 1980s got onto it.
1960s: 4BH, Top Dog Radio...they were a big deal back then with Bill Gates,
Grahame Cherry, John Daley and Dal Myles as the Top Dog jocks.
1961/62: 2UW, Good Music for Adult Minds...during their 'we play no rock 'n'
roll policy'.
Pre 1972: 2NX, Companion Radio...the sort of thing a loser station would
say. Then 2SM bought them and More Music was the go.
1980s: 5DN, When Adelaide Needs to Know. A compelete WANK. Read it
carefully.
1974-76: 6PR, Gentle on Your Mind. Their winning format designed by Rhett
Walker of 3AK 'No Wrinklys' fame.
1978-79: 6IX, Easy Rollin'...another big success in the West. Short lived
though.
1972-75: 2CA The Capital Station, a neat tie-in seeing they were the only
Canberra station back then: commercial that is.
Oh, and a quaint old one from the Apple Isle in the early '60s: 7HT,
Traditional Radio in the Modern Manner....oh dear, get me a bucket!
For my money I thought 'Good Times and Great Rock n Roll' was a tidy
statement whenever and wherever the old guard of Austereo used it. Having
gone up against them, I know how effective it was.
OK, that's enough Time Warping for me. Time to turn off the reverb machine,
adjust the turntables to the correct pitch and return to 2004. A
Rickapoodie and Fandoogalie! Thank you Pally.
Wayne Mac
Evor
> Another memorable 'throw away' from Steve Britten around 1993...
>
> '4CC- The best songs of all time- not like those others wankers'
>
> Who knows what was going on in Jason Roe's head as he cut it up into a
> promo!
Who knows what's going on in Jason Roe's head at any time! To think
he's the guiding father of a youth community station… those poor
impressionable young people, what will they think about radio?
> It earned him a one way fare out the door though as surprised
> listeners and staff heard it on air around 11am one Wednesday morning
> as a linker during the John Laws morning show.
He's had many one way fares.
evor
Paul Nicholson
2SM 1269 AM Sydney's Hottest Country
The Fox 101.9 Great Classic Rock
2WG Riverina Radio 1152
Capital Radio 2CN Commercial Free
Classic Hits TTFM 101.1
Classic Hits 3TT
95 2UE
3eeCeeVee Music
Hits and Memories 2KO 1413
Classic Hits 4RO
4ZR the music in your life
Nice and Easy 4CBR 89.3
87 Radio 2GB Everything Sydney
Keep em coming gents - and please stay on topic Wayne - we wanna see that
book!
Still no one remembers the "noo UW"?
Paul in Melbourne
Andrew Bayley
> Keep em coming gents - and please stay on topic Wayne - we wanna see that
> book!
"Great Company 12-60 3SR" (also used by sister station "Great Company 5-30
3UL")
"Good Music 7SD"
"Northwest Coast 7BU"
"Light At The End Of The Dial, 1503 3AK" (late 1980's? prior to the Italian
format)
"Rhythm Of The City" how many radio stations used this one?? 3DB and later
City FM used it in Melbourne but it was used everywhere i think
"Lite 'n' Easy 1269" (2SM) and "Lite 'n' Easy 1008" (4IP) 1988 (Melbourne
instead went with "XY Easy Rock")
"A Great Set Of Hits" 4IP 1990
"Gold 1269" 2SM early 1990s
Shpalman
> "Gold 1269" 2SM early 1990s
Actually, now that 2SM has been mentioned, was there any truth to the story
that when they were in the process of changing formats (not sure if it was
before or after lite and easy 1269), that someone had to visit the station
daily to change tapes? I seem to remember reading somewhere that it was just
continuous music and some poor bugger had the task of changing tapes daily
so the music wouldn't be repeated that often.
The Runner
and the process was dragging out for some reason. To keep from
going silent, just enough money was made available to keep the
transmitter on air with a tape player to supply the program. This
evidently went on for some months. The story also goes that during
this time, 2SM achieved it's highest ratings of recent times,
around 3%.
The Runner
Harold
Country-Lovin' 3SH (from the late 1970's - only lasted a short while: the
locals hated it, so the format bombed.
Curiously, about 6 months later, 3UZ went country - with a bit more
success.)
Peter Parker
> Reading some of Wayne's contributions, it prompted me to think of some of
> the old radio slogans.
Some from Perth
6PM (early 1980s) 'Better Music'
6PR (early 80s) 'Personality Radio'
6PR (early 90s) 'We have Perth Talking' (changed to 'Talking Perth' when
SCB took over)
6KY (late 80s, now MIX FM) 'Beautiful Music'
6NR (early 90s) 'Sounds Different'
Peter
Frank
I remember the "noo UW" with Pally.
I recall 2SM using "Lite & Easy" at one stage but the best one I've heard
was in Bangkok some years back. I can not recall the station or frequency
but it went " you are listening to [insert frequency] A public service of
the Royal Thai Army...always a better music mix".
Frank
Rockrules
1979 - Rockin on the Downs 4 WK
early 80s - Centre dial radio 4 VL
Mid 80s - Feelin good 4 LG
90s : Outback Radio 4 VL, Outback Radio 4 LG, Outback radio 2 WEB
late 60s ; 4BH Big Hit Radio
mid 70's: friendly 4 BK
Des
"Wayne Mac" <macm...@austarmetro.com.au> wrote in message news:<cmi6t6$11fi$1...@austarmetro.com.au>...
> "Paul Nicholson" <p...@bigpond.com> wrote in message
> Reading some of Wayne's contributions, it prompted me to think of some of
> the old radio slogans.
> >
Mike Pfeiffer
> "A Great Set Of Hits" 4IP 1990
>
>
ROFL - love that one!
I still think the Mix network, instead of Feel Good, should have adopted
"Mix 101.1 - Where Women Always Come First"
Couple more for the list:
"Rock & Roll Radio" - 3TR (early 90s???)
"Feeling Good" - 3GG
"Greatest Memories, Latest Hits" - 4KQ (90s)
Trying to remember what 4SS used in the early 90s. "The Sunshine Coast's
Stere 828 - 4SS" keeps going through my head but not sure if that wasn't
just on a bumper sticker.
Wayne Mac
SNIP
> Still no one remembers the "noo UW"?
> Paul in Melbourne
>
Alright, alright Paul, I'll mention it. The NEWUW. OK! Triple
one-naughtable on your transistor portable...as they used to say.
Now: for those among us who cut their radio teeth on AM music radio, ten
genuine 'NooUW' trivia questions, just for fun.
1. When was the NEWUW format launched? The sixties, yes. Which year?
2. Name the PD? He was later the original GM of 3MP.
3. Can you guess the original lineup, one of whom is the father of Aust
rock star Tim Freedman.
4. When did John Laws sign on with the NEWUW? He came from 2UE where he
did drive in those days.
5. The NEWUW DJs were constantly refered to as:.... (could be two answers
here). Can you name one or both?
6. Complete this phrase: "In '68 it's just great
to -- ------ ---- --- --- ----- -- the NEWUW".
7. Name the afternoon personality lost at sea in 1967. A clue: TM in the
PM!
8. What was NEWUW's AM frequency? (Prior to 1978)
9. Which famous Australian record label/studios owned the NEWUW? (and 4BC,
2CC, 4GR, 4MB, 4RO, 3TT)
10. What was the nick name of NEWUW's top rating drive jock, Ward Austin?
Good luck swingers!
Wayne 'I once went round the Fun Crowd' Mac
Frank
>
> "Paul Nicholson" <p...@bigpond.com> wrote in message
> news:Ju3jd.19690$K7.1...@news-server.bigpond.net.au...
>
> SNIP
>> Still no one remembers the "noo UW"?
>> Paul in Melbourne
>>
> Alright, alright Paul, I'll mention it. The NEWUW. OK! Triple
> one-naughtable on your transistor portable...as they used to say.
>
> Now: for those among us who cut their radio teeth on AM music radio, ten
> genuine 'NooUW' trivia questions, just for fun.
>
> 1. When was the NEWUW format launched? The sixties, yes. Which year?
>
> 2. Name the PD? He was later the original GM of 3MP.
>
> 3. Can you guess the original lineup, one of whom is the father of Aust
> rock star Tim Freedman.
>
> 4. When did John Laws sign on with the NEWUW? He came from 2UE where he
> did drive in those days.
>
> 5. The NEWUW DJs were constantly refered to as:.... (could be two answers
> here). Can you name one or both?
>
You are testing my memory, I was only a school kid back then , but am I
close with the " Eleven Ten Men" ?
I walked past the old 365 Kent St studios the other day and it's a hotel or
serviced apartment .
Frank
Andrew Bayley
2UW was originally 1125 kHz, changed to 1110 kHz in 1935, 1107 kHz in 1978
Shpalman
news:cmk5os$1luq$1...@austarmetro.com.au...
> 9. Which famous Australian record label/studios owned the NEWUW? (and
4BC,
> 2CC, 4GR, 4MB, 4RO, 3TT)
Alberts!
BearCave
"Andrew Bayley" wrote:
> "Lite 'n' Easy 1269" (2SM) and "Lite 'n' Easy 1008" (4IP) 1988 (Melbourne
> instead went with "XY Easy Rock")
XY Easy Rock...............the station you grew up with has grown up too.
But it appears that people didn't appreciate being reminded that they were
all grown up :)
Ratings at XY crashed to the floor because of that format, as well as the
speculation of a format change during the six months that preceeded it. I
think they were also outdone by newcomers Triple M and 3TT, both stations
launching impressive television advertising campaigns in late 1988.
In particular, 3TT's 'classic hits of summer' jingle helped almost double
the station's audience in one survey. So 3XY's changes made room for other
stations rather than for themselves.
> "A Great Set Of Hits" 4IP 1990
3XY also tried to go back to a hit music format after the Easy Rock format
folded, but both 3XY and 4IP were too late, overshadowed by new FM stations
like KZFM and B105.
> "Gold 1269" 2SM early 1990s
They should've stuck with it too............Gold 1269 got as high as 7
percent if memory serves me correctly. Although it's fair to say that 2CH
was trying to bid listeners back to its easy listening format at about the
same time.
The most unique format they should have stuck with was '2SM - Sydney's
Hottest Country' and the logo they used with the outline of the Sydney Opera
House. Its ratings were really not that bad. Yet the decisions to drop
country from 3UZ, 2SM and 4BC after getting little more than demo runs
demonstrates that commercial stations are too variable in their nature to
commit to a format like a narrowcasting station is more prone to doing. The
recent rebranding of Triple M in Adelaide and Brisbane demonstrates that
well.
2WS and 2SM were the first stations to be paired up under the 'two stations
per market' ownership rule, but stations do not necessarily change format
every time they change ownership - yet that has been the case at 2SM every
time it changed hands during the last decade.
Craig Wilkes
> 1972-75: 2CA The Capital Station, a neat tie-in seeing they were the only
> Canberra station back then: commercial that is.
>
I remember in the late 70s, the slogans of the (now) two commercial
stations were "Life Station 2CA" and "Position 12 2CC".
Paul Nicholson
The Big BC in Brisbane (1968 - when I was there to ride the trams before
they closed).
Then later Brisbane Country
Paul in Melbourne
Andrew Bayley
>
> But it appears that people didn't appreciate being reminded that they were
> all grown up :)
>
> Ratings at XY crashed to the floor because of that format, as well as the
> speculation of a format change during the six months that preceeded it.
Although the format was probably a predecessor to the light contemporary
format that TTFM later had more success with.
> 3XY also tried to go back to a hit music format after the Easy Rock format
> folded, but both 3XY and 4IP were too late, overshadowed by new FM
stations
> like KZFM and B105.
I found XY was a great station to listen to during 1990-91 because it wasn't
overrun with commercials (perhaps a sad indication of the station's
fortunes) and the playlist featured a lot of new, or at least top 40, music
which the FM stations at that time were keeping away from, except after 7pm.
> > "Gold 1269" 2SM early 1990s
>
> They should've stuck with it too............Gold 1269 got as high as 7
> percent if memory serves me correctly. Although it's fair to say that 2CH
> was trying to bid listeners back to its easy listening format at about the
> same time.
2SM certainly did hit 7 per cent as Gold 1269. Although the ratings soon
dived as quickly as they rose as 2CH managed to win back its lost listeners.
> 2WS and 2SM were the first stations to be paired up under the 'two
stations
> per market' ownership rule,
I think Adelaide's 5AD formed the second pair when it bought out the
ill-fated X102FM in Adelaide - converted 5AD to 102.3 and launched a new
station on its AM frequency 1323 (which later became 5DN).
Artie
"Wayne Mac" <macm...@austarmetro.com.au> wrote in message
news:cmk5os$1luq$1...@austarmetro.com.au...
>
> news:Ju3jd.19690$K7.1...@news-server.bigpond.net.au...
>
> SNIP
> > Still no one remembers the "noo UW"?
> > Paul in Melbourne
> >
> Alright, alright Paul, I'll mention it. The NEWUW. OK! Triple
> one-naughtable on your transistor portable...as they used to say.
>
> Now: for those among us who cut their radio teeth on AM music radio, ten
> genuine 'NooUW' trivia questions, just for fun.
>
> 1. When was the NEWUW format launched? The sixties, yes. Which year?
1967
>
> 2. Name the PD? He was later the original GM of 3MP.
Gawd, wasn't Rhett Walker was it?
>
> 3. Can you guess the original lineup, one of whom is the father of Aust
> rock star Tim Freedman.
Only knew of Ward Pally Austin, due to listening on a tranny attached to a
bike wheel on the shed in Shepparton.
>
> 4. When did John Laws sign on with the NEWUW? He came from 2UE where he
> did drive in those days.
NA
>
> 5. The NEWUW DJs were constantly refered to as:.... (could be two answers
> here). Can you name one or both?
Nah
>
> 6. Complete this phrase: "In '68 it's just great
> to -- ------ ---- --- --- ----- -- the NEWUW".
>
> 7. Name the afternoon personality lost at sea in 1967. A clue: TM in the
> PM!
>
> 8. What was NEWUW's AM frequency? (Prior to 1978)
Wasn't it 1270 or thereabouts? (guessing)
> 9. Which famous Australian record label/studios owned the NEWUW? (and
4BC,
> 2CC, 4GR, 4MB, 4RO, 3TT)
Alberts
> 10. What was the nick name of NEWUW's top rating drive jock, Ward Austin?
oops didn't read this far before earlier comment ---
Artie
Peter Taylor
BRING IT ONNNNNNN!!!!!!!1
peter t
brissy
"Shpalman" <eli...@hotmail.com> wrote in message
news:418acfea$0$25017$afc3...@news.optusnet.com.au...
> 2CH - The Snob Mob
> 2DAY-FM - In tune with today
> Triple M - Because your ears have brains (I think?)
> 2KY - Not sure how old it is but I vaguely remember a series of TVC's with
> "Have we got a year for you on KY"
> 2WS - Hits and memories
>
>
Peter Taylor
popular as a posi, that it was released on record! Can't find my copy now,
though!
peter t
brissy
"Andrew Bayley" <SPAM?NOTHANKY...@yahoo.com.au> wrote in message
news:418b2dc0$0$9016$afc3...@news.optusnet.com.au...
>
> "Paul Nicholson" <p...@bigpond.com> wrote in message
> news:WLvid.12471$K7....@news-server.bigpond.net.au...
> > Reading some of Wayne's contributions, it prompted me to think of some
of
> > the old radio slogans.
> >
> > Ones I can recall from Melbourne of the 1950s are:
> >
> > 3AK "Top of the Dial"
> > 3XY "Victoria's only 24 hour [radio] station"
> > "Radio Melbourne" 3AW
> > 3KZ "the brighter broadcasting service"
> > 3DB-3LK "the Herald Sun statations"
>
Peter Taylor
peter t
brissy
"Elsie Flognoggle" <Elsie_fl...@hotmail.com> wrote in message
news:XcKid.15675$K7....@news-server.bigpond.net.au...
> Bert and I remember the old rhythm of the city jingles from 100 3DB.
>
> Gotta get the rhythm......
>
>
>
> "Paul Nicholson" <p...@bigpond.com> wrote in message
> news:WLvid.12471$K7....@news-server.bigpond.net.au...
> > Reading some of Wayne's contributions, it prompted me to think of some
of
> > the old radio slogans.
> >
> > Ones I can recall from Melbourne of the 1950s are:
> >
> > 3AK "Top of the Dial"
> > 3XY "Victoria's only 24 hour [radio] station"
> > "Radio Melbourne" 3AW
> > 3KZ "the brighter broadcasting service"
> > 3DB-3LK "the Herald Sun statations"
> >
> > and of course "the greater" 3UZ. I don't recall their pre "top 40"
slogan?
> > From memory,. I think the "greater" slogan was introduced in 1958 (?)
when
> > 3UZ went "Top 40".
> >
> > So if readers can't remember the "most happy fellas" [from 3KZ] they'll
> > probably never have heard of any/many of these?
> >
> > Interesting that memories appear to be stronger for some; e.g. "Colour
> > Radio 4IP" than others?
> >
> > Paul in Melbourne
> >
> >
> >
>
>
Glenn Hampson
melbourne 3kz" with the picture of the melbourne trams on it.....
G.
Come to think of it I also see the 3xy bumper stickers with the 3xy logo on
the denim record and the black bedford van.......
"Artie" <in...@ausvoice.com> wrote in message
news:418c59ed$0$32563$afc3...@news.optusnet.com.au...
> Actually the biggest one of the 80's for KZ was the simple "Melbourne,
> 3KZ"
>
> Artie
> "Andrew Bayley" <SPAM?NOTHANKY...@yahoo.com.au> wrote in message
> news:418b2dc0$0$9016$afc3...@news.optusnet.com.au...
>>
>> news:WLvid.12471$K7....@news-server.bigpond.net.au...
>> > Reading some of Wayne's contributions, it prompted me to think of some
> of
>> > the old radio slogans.
>> >
>> > Ones I can recall from Melbourne of the 1950s are:
>> >
>> > 3AK "Top of the Dial"
>> > 3XY "Victoria's only 24 hour [radio] station"
>> > "Radio Melbourne" 3AW
>> > 3KZ "the brighter broadcasting service"
>> > 3DB-3LK "the Herald Sun statations"
>>
BearCave
"Andrew Bayley" wrote:
> Although the format was probably a predecessor to the light contemporary
> format that TTFM later had more success with.
Yes, that 'mix' format was already evolving on KZFM one year before TT-FM
made it their own. KZFM's slogan was for a short time 'today's music mix',
but they soon realised that reclaiming their unexpected lost ratings to 3MP
involved playing more oldies. (Interestingly, it's only been very recently
that Gold 104 has returned to the consistent high ratings run that 3KZ had
in the 1980s. In the 1990s, they were up and down like a yo-yo).
This change at KZ lead to TT-FM cutting short its subtle relaunch in late
1991, and effectively relaunching a second time in early 1992. The second
time, the changes were not so subtle.
> I found XY was a great station to listen to during 1990-91 because it
wasn't
> overrun with commercials (perhaps a sad indication of the station's
> fortunes) and the playlist featured a lot of new, or at least top 40,
music
> which the FM stations at that time were keeping away from, except after
7pm.
I think its time spent in simulcast with Bay FM created the false impression
that XY had become Bay FM. I agree it was a good station then, but that
period also added salt to the wound. Once Bay FM went its own way, the
station had been completely drained of resources.
> I think Adelaide's 5AD formed the second pair when it bought out the
> ill-fated X102FM in Adelaide - converted 5AD to 102.3 and launched a new
> station on its AM frequency 1323 (which later became 5DN).
Yeah, that's the anomaly in 5DN's 80 year history :)
For five years or so, 5DN didn't exist. You simply have to put it down to
their history crossing paths with the history of 5AD. Not a first for
Adelaide either. The stations that ran Channels 7 and 10 in Adelaide until
1987 swapped frequencies that year.............probably without the viewer
noticing much change, except that the two stations swapped licences, and
therefore swapped network alignments.
Another station that reclaimed its original name was 96fm in Perth, which
was branded Triple M for five years until Austereo sold them off in favour
of what's now the 92.9/Mix 94.5 combo. 2UW and 2SM in Sydney were also
stations that for short periods tried out alternate names (2UW was Magic 11,
2SM was Gold 1269, then Kick AM) before reverting back to their original
name.
I have an opinion that Sport 927 would benefit from a name reclaim - perhaps
calling it the '3UZ Sport and Racing Network'. Their name change was simply
the wrong choice - made at the tail end of a period when changing names had
become the fashionable thing to do. 3UZ spent decades at the race track,
so there is a lot of heritage to reclaim for branding purposes. Especially
when you can do retro-branding at Carnival time. Rather than 3UZ being an
outdated name, it's actually the Sport 927 name that is outdated because the
station has since expanded into a state-wide network on multiple
frequencies.
BearCave
"Andrew Bayley" wrote:
> Although the format was probably a predecessor to the light contemporary
> format that TTFM later had more success with.
Yes, that 'mix' format was already evolving on KZFM one year before TT-FM
made it their own. KZFM's slogan was for a short time 'today's music mix',
but they soon realised that reclaiming their unexpected lost ratings to 3MP
involved playing more oldies. (Interestingly, it's only been very recently
that Gold 104 has returned to the consistent high ratings run that 3KZ had
in the 1980s. In the 1990s, they were up and down like a yo-yo).
This change at KZ lead to TT-FM cutting short its subtle relaunch in late
1991, and effectively relaunching a second time in early 1992. The second
time, the changes were not so subtle.
> I found XY was a great station to listen to during 1990-91 because it
wasn't
> overrun with commercials (perhaps a sad indication of the station's
> fortunes) and the playlist featured a lot of new, or at least top 40,
music
> which the FM stations at that time were keeping away from, except after
7pm.
I think its time spent in simulcast with Bay FM created the false impression
that XY had become Bay FM. I agree it was a good station then, but that
period also added salt to the wound. Once Bay FM went its own way, the
station had been completely drained of resources.
> I think Adelaide's 5AD formed the second pair when it bought out the
> ill-fated X102FM in Adelaide - converted 5AD to 102.3 and launched a new
> station on its AM frequency 1323 (which later became 5DN).
Yeah, that's the anomaly in 5DN's 80 year history :)
Wombat Lover
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Enjoy
--
From Robert | Wombat Lover | Melbourne | http://www.surfnetvic.cjb.net |
Shpalman
news:cmkgtl$tfi$1...@otis.netspace.net.au...
> I remember in the late 70s, the slogans of the (now) two commercial
> stations were "Life Station 2CA" and "Position 12 2CC".
Not that old this one but the "live on eternally, the classic hits live on
2CC" jingle stays in my head...
Seagull
3XY - The Champagne of Music
Shortlived in 1985 ...
AW-AM They should have said "AW-AM-Stereo"
Glenn Hampson
Blackman,Muriel Cooper and the Uncle Roy and Darren James brekky show.....
G.
"Seagull" <dav...@csiro.au> wrote in message
news:11cc9bef.04110...@posting.google.com...
Andrew Bayley
"Wombat Lover" <Wo...@Lover.com.au> wrote in message
news:lbyjd.25137$K7.2...@news-server.bigpond.net.au...
> These would bring back memories then
aah they sure did :)
BearCave
"Seagull" wrote:
> Shortlived in 1985 ...
>
> AW-AM They should have said "AW-AM-Stereo"
Seem to remember 3WM in Horsham called themselves WM-AM for a short time,
late 80s.
Wireless
with that. "We're here for money", "We're here for experience", "We're
here as a stepping stone" and "We're here 'cos XY said no", were often
heard late at night in the mid 80's..
However, while I was there we also submitted names for the FM
liscence.
They had to consist of three letters. One of the ones we sugessted was
3UUM.
Had that been chosen we would've had 3WM-AM and 3WM-FM.
Cheers.
Rockrules
working in a school in the bush an hour and a half SE of Roma. The
format of oldies and country went down well with the locals who didn't
want to listen to the ABC.
Des
hu...@gold1043.com.au (Wireless) wrote in message news:<5b23b99d.04110...@posting.google.com>...
Newcastle and the Hunter Valley
2NX - "Classic Hits ... 2NX - Fun fun fun thirteen - forty - one"
Good one for today though -
"STAR - One - O - Four - Five. Your NEW Local"
Interesting Response from 2GO too -
"2GO - The Local you know"
which is similarly used by 2KO - up the Freeway in Newcastle
"KO - The Local you know"
Newcastle and the Hunter Valley
Paul Nicholson wrote:
> Reading some of Wayne's contributions, it prompted me to think of some of
> the old radio slogans.
>
> Ones I can recall from Melbourne of the 1950s are:
>
> 3AK "Top of the Dial"
> 3XY "Victoria's only 24 hour [radio] station"
> "Radio Melbourne" 3AW
> 3KZ "the brighter broadcasting service"
> 3DB-3LK "the Herald Sun statations"
>