http://www.youtube.com/watch?v=tsi-OCOPZRk
Here's the written summary that is attached to the video:
"In an effort to compete with the superior sounding FM music stations,
the Australian government introduced AM stereo. Many capital city
music stations on the AM band began broadcasting in AM stereo from
January 1 1984. There was only one problem...new AM stereo receivers
were expensive, and most models were made for cars. Only the high end
domestic models sounded any good. The marketing was rather low key
also.
Secondly, the FM stations were rapidly increasing in popularity. The
first commercial FM stations around Australia went to air around mid
1980. Within a few years they dominated the market, with FM 104 (later
Triple M) in Brisbane peaking at a massive 35 share in 1985. A figure
never achieved by any station since.
Legendary Brisbane powerhouse Top 40 AM station 4IP became Radio 10 in
1982 and invested heavily in new state of the art studios and
relocated to a new building on Corronation Drive in early 1984. In
fact they spent so much they even had the studio desk and cart
machines customised in blue which can be seen in the video.
Culture Club began their fist Australian tour in July 1984 at the peak
of their success. Boy Georges first official duty was to open the new
Radio 10 studios. It was quite a big event.
However, despite mostly owing the teen market, they could never
compete with the giant that was FM 104, whose positioning statement
was 'Rock In Stereo'. In another effort to slow down 104, Radio 10
became Stereo 10 in 1985. It didn't work. By 1988, Stereo 10 gave up
the FM fight and was no more. They changed format to become the short
lived 'Lite & Easy 1008'. Then when that didn't work, they tried to
recapture their former glory as the new 4IP with a fairly non descipt
format. Bizarely, the first record played was The B52s 'Channel Z'.
4IP too was very short lived rating only a 3 when Brisbanes second FM
station B105 (the former 4BK) rated 26 in its first survey, toppling
the then Triple M down to a 16 share.
It was all over for 4IP/Radio 10/Stereo 10. Owned for many years by
the Catholic Church (as was 2SM & 3XY) it was sold to the TAB and
became a racing station as it still is today. Unsurprisinginly, they
now broadcast in AM Mono.
In fact, all AM music stations eventually switched their AM stereo
transmitteres back to mono, mostly because mono increased the
transmission reach."
Fantastic, thanks for that..! I remember Radio 10 / Stereo 10 in its
heyday. It may not have been able to compete with FM104 in the
ratings, but was a much-needed alternative to 104 at the time. I
loved FM104 too, but we needed Radio 10 to play the Top 40 music, as
104 was so rock-orientated, and quite a bit 'alternative' at the time.
No other station in town was playing the likes of Spandau Ballet,
Commundards, Duran Duran etc.
I remember the Billy J Smith and Jackie MacDonald breakfast show. It
didn't last long, but was great!
80 HIts in a row on Saturday night was a blast...!
Would love to hear some of the old jingles etc.
Bearcave
Color Radio 4IP had a great signal being punped up and down the coast
from St Helena Island and it was co masted with 4KQ,
They had no reason to improve their
amazing signal
Maybe they worked out that Stereo AM was a dead horse,and dumped the
stereo image and whatever
keitha
> Fantastic, thanks for that..! I remember Radio 10 / Stereo 10 in its
> heyday. It may not have been able to compete with FM104 in the
> ratings, but was a much-needed alternative to 104 at the time. I
> loved FM104 too, but we needed Radio 10 to play the Top 40 music, as
> 104 was so rock-orientated, and quite a bit 'alternative' at the time.
Thanks for this insight into your old Radio 10 listening habits.
It gives me a better understanding of the differences that existed
between 10 and 104 (I spent holidays with my grandparents on the Gold
Coast's Palm Beach, so I have limited memories of S.E. Queensland
Radio, but I otherwise grew up in Melbourne).
Sounds to me like Radio 10 had a quality product, but FM104 ultimately
had the dominant "perception of quality".
I will attempt to link this newsgroup to other interesting content
like this in the future. I'm keen to find content that provokes some
discussion.
...From Justin
Yeah, they had an amazing coverage. They even had a studio at Grundys
(an entertainment arcade) at Surfer's Paradise which had live
announcers broadcasting from there, usually on weekends.
They had quite a large Gold Coast audience, as the only local station
there at the time was 4GG, and 2MW across the border.
Radio 10 had the best reception on the Gold Coast, much better than
4KQ, which is strange as they shared the same broadcast site. Must
have had more power.
Thanks Justin.
I moved to Brisbane from central Qld in the 80s and absolutely loved
the radio here at the time.
FM104 was truly a formidable station, the likes of which I've never
heard anywhere else.
It had a very uncluttered, uncommercial sound. Lots of back to back
music, not many ads, and mixed commercial rock from the likes of
Sting, Rolling Stones etc with some really alternative stuff. The
loved The Saints, The Church etc. A really unpredictable playlist...
I think they referred to it as album-oriented rock..
They had such an impact as they were the only commercial FM station
for a while, that the Brisbane charts often contained songs that
didn't chart in other cities.
I've heard 96 FM in Perth was similar too at the time.
I think that 96 and 104 were probably a bit more free to be
experimental, because they had no FM commercial competition, while
Sydney and Melbourne had two FMs right from the start.
Needless to say, things went downhill fast when they were sold to
Hoyts Media I think, and B105 came along.. They disastrously changed
their branding and format at exactly the same time B105 went to air.
It was a stupid thing to do, because everyone was so used to 104 and
that format, it gave everyone an excuse to try the new station - and
the rest is history!
Sorry to ramble on.
That's right!
I did want to add that Radio 10 had outdoor advertising (billboards)
on the Gold Coast, but I'm trying to rely on memories from being a 10
year old holidaying on the Gold Coast.
A Gold Coast tourist magazine at the same time would advertise both
local Gold Coast/Tweed stations "97 2MW" and "120 4GG" inside its
pages.
What interested me at the time was that all of these Gold Coast
marketed stations abbreviated their dial positions (97 instead of 972,
10 instead of 1008, 120 instead of 1206.....or was it 1197?).
In Melbourne, we only had one station doing this (100 3DB instead of
1026 3DB, although they did finally identify it as 1026 3DB from 1985
onwards)
...From Justin
Yeah I think they still call 2MW "Radio 97" to this day. It certainly
was a trend. Up on the Sunshine Coast / Gympie the local station was
called Radio 56 at the time - their frequency was 558...(4GY)
I can't remember what 4GG was at. I think it was 1206, or even 1224.
I don't think it was 1197...
Didn't 3DB become 3TT, and then TT-FM...?
> Didn't 3DB become 3TT, and then TT-FM...?
3DB was a part talk and personality/part racing and sport station that
lost its horse racing contract in 1987.
This was because interests in the racing industry purchased rival 3UZ,
which had previously had a long history calling the horse races until
1983, before spending some years as an all-music station in the mid
1980s.
Effectively, 3UZ ceased to be a music station almost the same time 3DB
ceased to be a talk and racing station, early in 1988. Much of the
3DB content and programs shifted straight over to 3UZ, stripping 3DB
of identity.
I think the new owners sensed 3DB needed an entirely new identity, not
just a new format. Other stations at the time, namely 3AK and 3XY,
attempted new formats while keeping their old names.
Within a year of 3TT replacing 3DB on Easter Saturday 1988, the
station had gone from 6.1% as 3DB, down to 3.9% at the start of 3TT,
then up to 8.6% as enough people discovered the new "Classic Hits 3TT"
In the same year, both 3AK and 3XY changed formats very
unsuccessfully, with both stations crashing to a 2% share and both
stations soon being sold for relatively small amounts of money (which
then lead to even further format changes).
3TT converted from 1026 AM to 101.1 FM in June 1990 as "Classic Hits
TT-FM 101.1", dramatically changed format in 1992 (in response to
KZFM's repositioning as Gold 104) and then eventually became Mix 101.1
in 2001.
...From Justin
Yep, you're right. I just looked it up in Wayne Mac's book 'Don't
Touch That Dial'.
They started broadcasting on 1200 originally in 1967 but moved to
1197.
A bit of trivia - 4GG was the first Australian station to use a
"double" letter callsign.
They were originally going to be called 4GC, but it sounded to much
like nearby 4BC.
was 3XY ever owned by the Catholic Church? I know it was originally owned by
Efftee Broadcasters ("Efftee" being the initials of owner Frank Thring,
father of the actor of the same name), and later by The Age newspaper and
the Paul Dainty Corporation.
IRRC The Catholics who owned 2SM bought it off Dainty in '87 and had control
of it until they sold it to the salt dude from Geelong that owned and
launced Bay-FM.
Melbourne radio station 3XY was once owned by the Liberal Party
THE CORMACK FOUNDATION - the Multimillion-dollar Liberal Party trust
fund. - Established with the proceeds of the sale of wads Melbourne
radio station 3XY (about $14 million)
On Jul 24, 10:08 pm, "On The Wireless" <onthewirel...@optusnet.com.au>
wrote:
> IRRC The Catholics who owned 2SM bought it off Dainty in '87 and had control
> of it until they sold it to the salt dude from Geelong that owned and
> launced Bay-FM.
The salt dude succeeded in turning 3XY into a great product in 1990,
but an even poorer brand than XY Easy Rock (which was 3XY in 1989)
During 1990, 3XY was "the rock of the 90s", but it was not really
achieving success with that format so late in AM youth radio's life
span and XY wasn't really helping establish its FM side Bay FM as a
Melbourne radio station either (with the XY signal primarily covering
Melbourne and Bay FM primarily covering Geelong, the AM-FM simulcast
concept adopted from the United States by the salt dude was not well
concieved considering XY was forgotten by most Melbourne listeners and
Bay FM was difficult to recieve in much of Melbourne's east).
Central Victoria's 3CV also faced a similar experience to 3XY in the
early 1990s. It's format was also "Rock of the 90s", but it was
launched just ahead of rival 3BO's switch to the FM band in Bendigo
and the launch of Ballarat's Power FM, which also competes within
3CV's reception area.
Today, 3XY is Magic 1278 and 3CV is Easy Mix 1071. Both stations have
similar formats now in 2007 as they had then in 1990.
...From Justin
On the subject of 4BK (which moved to FM in 1990 as B105), I think it
had a predominantly pop/rock format in the late 80s - somewhat halfway
between the pop of Radio 10 and the rock of FM104, IIRC ....
It also appears to me that FM104's demise came not only around the
same time as 4BK's conversion to FM, but FM104 were also forced to
change frequency (from 104.1 to 104.5) which I think was to adopt the
standard 0.8 mhz 'spacing' between stations. This also resulted in a
change in callsign to FM104.5 (which later became Triple M).
I think Radio 97 now brands itself as 'Radio Central', due to the FM
translators that have been installed on southern Gold Coast (servicing
Currumbin to Broadbeach) and also at Mullumbimby in NSW. It is still
mostly 'Supernetwork' programming that originates from Bill Caralis's
2SM in Sydney however.
Regarding the 3XY / BAY FM simulcasting situation that occurred in the
early 90s in Melbourne/Geelong (as they do in the US as BearCave
pointed out) - I don't think that situation would be allowed to occur
today ... I recall that only a few years ago, two AM stations in
Melbourne (I think) were given a rap over the knuckles by the ABA/ACMA
for broadcasting the same programming on two separate licences.. (I
don't remember who this was though).
Hi There was a problem with triple m Brisbane being on 104.1 every
time a jet flew over you could hear the pilot talking to the control
tower at Brisbane Airport that might have been a reason they changed
frequencies.But they don,t seem to worry about the 0.8 mhz spacing
very much Redcliffe Community radio is on 99.7 Bay F.M. (Redlands )
is on 100.3 Logan Community radio is 101.1 and Triple Z is on 102.1
so the only 0.8 spacing there is Bay F.M. & Logan.
Stereo 10 was of course associated with the ABC's "Countdown" -
(remember the crosses to the skating rinks) and had the 2SM Top 40
playlist. The only time I listened to Stereo 10 was during their
fantastic end of year Top 100 countdown after Christmas each year,
which was published in the now-defunct Brisbane Telegraph. I suspect
it was too pop for regular 4MMM listeners but both were very high
quality services. It is somewhat disturbing to tune into 1008 khz now
and hear the racing services of 4TAB (although of course, they
provides a very important service, albeit boring). It was quite
disappointing that Stereo 10 just disappeared from the landscape
completely. Great to see Stereo 10 discussed here, I think most
Brisbane readers here aged under 25 may not even know it existed!
I have some ad hoc recordings of Stereo 10, but, these largely omit
anything of interest - like station IDs and promos etc. If anyone
could post on a public download site some 4IP/Stereo 10 recordings,
even just a few minutes worth, it would be appreciated.
Leigh
Yeah, it would be great to hear some of the old recordings of Stereo
10, or FM104.
Yes Leigh, I remember those early days of B105 too. The mistakes were
pretty funny. Also, I remember the strength of the signal on 105.3
was really poor for at least the first couple of months. It was
really noticeable.
Those were really interesting days, because 106.9 Q FM also went to
air at that time. Actually I think Q FM beat B105 to air by a few
days. They really tried to promote Q FM as a Brisbane station. I can
even remember getting information in the post (in suburban Carina) on
how to pick up 106.9 - given reception was a bit dodgy with the
transmitter west of Ipswich.
I really liked Q FM though. It was a nice middle of the road sound.
And I think they still claim to be the first station in the world to
play Savage Garden...
I too hate hearing the racing on the old 1008 frequency of Stereo 10.
And I remember vividly the morning I woke up to the alarm when they
switched without warning to Lite & Easy 1008 - that didn't last long!
And yes, the frequency switch from 104.1 to 104.5 didn't help FM104...
But the re-branding to MMM and change of format at the moment B105
went to air would have to go down as one of the biggest blunders in
Australian radio history!
What I love about the rebranding fiasco of FM104 to 4MMM was the fact
that, just years later, more rebranding occurred with the emphasis on
FM104 TRIPLE M. It went so far that old listeners still referred to it
as FM104 in those days... even though it had officially been 4MMM for
a few years. This was a very smart marketing move because of the
heritage associated with the FM104 brand throughout the 80s,
especially with the association to things like the Expo 88 concerts
and the RNA Show annual concert series and the daily OBs there at the
FM104 Boombox.
It is great to see the original FM104 artwork live on, in part, at K-
ROCK Geelong.
You made a very valid point in an earlier post, Brian, in that the
music programming on FM104 was rock-orientated, much more so than any
other 1980s FM station in the east coast. This is absolutely true. In
the days when the ARIA charts run separate listings for each state or
city (I forget which) it was very clear that the Brisbane market had a
definite preference to rock music relative to pop predominance in
Melbourne or Sydney in terms of the singles they purchased. Whether
this taste was a product of Qld "conservatism" (ie. an aversion to
pop) or conditioning by FM104 programmers remains a mystery to me.
Someone please enlighten me? Many high profile nightclub disc jockeys
in the 1980s (I am way too young to remember that scene) can attest to
this trend as well. It also explains why 4JJJ was so popular in
Brisbane once it arrived. FM104 had already familiarized the audience,
to an extent, to alternative rock. (Well it seems logical enough to me
anyway!)
I certainly doubt this is the case anymore, with the Brisbane
audiences very much paralleling the rest of the east coast in terms of
the music they buy.
Leigh
Hi QFM could be heard clearly in Logan and along the S.E.Freeway until
the Captain Cook Bridge where it dropped out .I liked the format they
had but I don,t know why they didn,t keep the same format when they
changed frequencies .I don,t listen to River 949 much some of the
music is a bit too heavy for my liking I listen to Breeze F.M .and
Gold 92.5 which can be heard clearly in Logan. Ted
> It is great to see the original FM104 artwork live on, in part, at K-
> ROCK Geelong.
>
> You made a very valid point in an earlier post, Brian, in that the
> music programming on FM104 was rock-orientated, much more so than any
> other 1980s FM station in the east coast.
This is a very interesting point, given Geelong's K-Rock is also one
of Australia's most rock-oriented stations, just as FM104 once was.
It would seem K-Rock inherited more from FM104 than just the
artwork.
Here's a list of K-Rock's new music releases at the moment:
Ben Lee - Love me like the world is ending
Powderfinger - I Don't Remember
Grinspoon - Black Tattoo
Nickelback - Rockstar
Kate miller-heidke - Words
Operator Please- Just a song about ping pong
Gym Class Heroes - Clothes Off
Mika - Love Today
Silverchair - Reflections of a Sound
Avril Lavigne - When I'm GoneJenny don't be hasty - Paolo Nutini
I don't love you - My Chemical Romance
Open your eyes - Snow Patrol
Innocent - Small MerciesKisschasy - Opinions Won't Keep You Warm At
Night
Fall Out Boy - Thnks Fr Th Mmrs
Airbourne - Too Much Too Young Too Fast
Greenday - Working Class Hero
Arctic Monkeys - Flourescent Adolescent
As you can see, there's no "pop" music in sight (except for the
"Ministry of Sound" syndicated dance music program K-Rock airs on
Saturday Nights). Furthermore, I get the impression that K-Rock is
even more prepared to venture into the "alternative rock" segment than
Triple M is.
I assume this means that the Geelong demographic has a preference for
rock music, but with the alternative station Bay FM very much
programmed as a softer adult contemporary station, Geelong therefore
doesn't have a "hit music" station like Fox FM. Rather, the current
Aria Chart in Geelong gets divided between a male-oriented playlist on
K-Rock and a female-oriented playlist on Bay FM. I guess the Ministry
of Sound program on K-Rock technically plays the parts of the Aria
Chart that wouldn't otherwise be heard on Geelong Radio at all.
...From Justin
Interesting playlist from K-Rock. I actually spent a few weeks down
that way and quite enjoyed listening to K-Rock at the time. I also
noticed straight away that the artwork for their logo was almost a
copy of FM-104s... loved it..!!
You're right about Bay FM too. Very different to most FMs in the
capital cities.
There's a similar market just south of Brisbane called Beaudesert,
where there are two stations - Rebel FM 90.5 and Breeze FM 92.1.
Rebel is a real classic / alternative rock station, and Breeze is a
true easy listening station. They can both be picked up easily across
most of Brisbane - which is great..!!
Rebel FM actually sounds a bit like the old FM104, and I think the
guys that run it must have grown up listening to 104 in its day!
I find that i'm tuned to Rebel 90.5 most of the time in Brisbane,
which I find amusing, considering I'm supposed to have the benefit of
all the major networks (except Vega) to chose from!
Just a note about Star's move from 106.9 to 94.9, I actually found
that it didn't help. I live in Carina and used to drive to Sherwood
every day for work. 106.9 reception was fine. But you're right, it
dissappeared once you crossed the river or got into the CBD.
The old 106.9 though appeared at least to me, to be better overall on
the southside, and particularly the bayside. 94.9 with the increased
power, seems to make the drop outs appear more noticeable, or
something.
I was a bit dissappointed by the format change too, when they changed
to 94.9
And what about them changing their registration to 4MIX... Didn't they
talk that up. I guess that was to try to prevent 97.3 from going to
air as Mix 97.3, like it's southern sister stations Mix 106.5 and Mix
101.1
I guess there was also the matter of Mix FM on the Sunshine Coast.
I still think there's a chance DMG will buy out ARN's half of 97.3 and
re-brand it a Vega at some stage...
Radio 10 / L+E 1008 / 4IP mk2 were basically state wide at night,
not to mention down to Port Maq.
Having a mast on St Helena Island helped.
> 4KQ's was also pretty good
Yes
> By 1988, Stereo 10 gave up
> the FM fight and was no more. They changed format to become the short
> lived 'Lite & Easy 1008'.
Rod Field did breakfast.
Jim Pilgrim mornings etc.
There was a place for this format, on FM.
> Then when that didn't work, they tried to
> recapture their former glory as the new 4IP with a fairly non descipt
> format.
I beg to differ with the original author. What he
writes is true in terms of ratings (all that matters)
but in terms of 2nd choice (that am/fm thing again),
we were everyones 2nd choice. We played a shit
hot mix of heritage and now.
Oh, and for the record, the first song programmed
and played after the rebirth launch was the (first
station in Aust. to grab it) Alannah Myles song
"Love Is". It had been out a month and no-one
was touching it, in a high rotation way. Punchy.
> Bizarely, the first record played was The B52s 'Channel Z'.
> 4IP too was very short lived rating only a 3 when Brisbanes second FM
> station B105 (the former 4BK) rated 26 in its first survey, toppling
> the then Triple M down to a 16 share.
ya had to be there...
> It was all over for 4IP/Radio 10/Stereo 10.
blind freddy knew it. we all basically bailed whilst
we could. hi ted.
> Owned for many years by
> the Catholic Church (as was 2SM & 3XY) it was sold to the TAB and
> became a racing station as it still is today. Unsurprisinginly, they
> now broadcast in AM Mono.
>
Format and jocks were tight.
Brad March pd.
104 was on a hiding to nothing. Ya know why.
Tall Poppy syndrome. Hell yeah, these guys for
years ruled the roost (with many exceptional
moments I'd like to add - their Homegrown lp's
were first rate (well.. first one was.. was there
another.. can't remember). Exceptional.
Billy Riner on drive, doin' that Drive thang. Lol.
It -was- sweetass to listen to, if you were into
commercial music, with a rock bent (and this from
a guy that once gave 4zzz - brisbane's first fm
station - '74 from memory - 300 lp's during a
radiothon (and a good dose of Samford mushrooms)
and was familiar with alternate music).
Damn fine nights spent listening to this station
as a listener / fan, then competitor. Oh my
darlin's.. the stories.. :>
> Stereo 10
Dave - Boogie Check
Goochy - "Everybody's workin' for the weekend".
How? Yeah 104 was tight but to those in the game
mate, they were tight, and as mention elsewhere,
hardware failures are no reflection on format nor
jock ability.
Also, I remember the strength of the signal on 105.3
> was really poor for at least the first couple of months. It was
> really noticeable.
Yeah, at times.
> Those were really interesting days, because 106.9 Q FM also went to
> air at that time. Actually I think Q FM beat B105 to air by a few
> days.
John Pierce.
A fine music programmer, and early on, lurch (glenn
hall) was doing prod.
They really tried to promote Q FM as a Brisbane station. I can
> even remember getting information in the post (in suburban Carina) on
> how to pick up 106.9 - given reception was a bit dodgy with the
> transmitter west of Ipswich.
cheeky buggers eh?
> Whether
> this taste was a product of Qld "conservatism" (ie. an aversion to
> pop) or conditioning by FM104 programmers remains a mystery to me.
> Someone please enlighten me?
go talk with Bill Riner at the ABC. Legend!
> Many high profile nightclub disc jockeys
> in the 1980s (I am way too young to remember that scene) can attest to
> this trend as well. It also explains why 4JJJ was so popular in
> Brisbane once it arrived. FM104 had already familiarized the audience,
> to an extent, to alternative rock. (Well it seems logical enough to me
> anyway!)
4zzz had 'em well primed for many, many years.
Exactly what I was thinking. Good old days of 4ZZZ before UQ kicked
them out. They sounded good sometimes. Fast forward to today. Compare
4ZZZ today to Triple R Melbourne, it's an embarassment in terms of on-
air professionalism... not to mention the alleged management clashes
with volunteers in recent years.
The proof of the pudding is that Bill has been music director at ABC
Coast FM (which means nationally it this translates to the same as ABC
Local radio playlist) for such a LONG time. Is he also responsible for
DIG radio on Digital FTA TV? I'm guessing so. As I said here before,
in a perfect world (read: idealistic world), Bill should have been MD
for Vega, it's missed the opportunity for some punch, or alternatively
Matt Walsh (Zinc) who has similar strengths.
This has been a popular thread. Now for the book on South East
Queensland commercial radio in the 1980s. Bring it on!
Leigh