3GV to re-brand as GOLD 1242
Radio Expert
When Gippsland's newest radio station launches at Midday this Friday
(November 30), listeners will hear the best songs of all time, coming
from a station with a strong commitment to localism.
"GOLD 1242 will be a station with three key strengths," says ACE
Network Program Manager, Mark Taylor.
"Firstly," he says, "it's about the music. We're putting together a
strong music-based station, playing the best songs of the last 40
years. It's a mix of songs and artists that listeners have told us
they want to hear from across the decades."
But GOLD 1242 is about more than just the music.
"Another key strength," says Mr Taylor, "is our commitment to
localism. GOLD 1242 will be a Gippsland radio station, for
Gippslanders."
"Added to our hourly national news coverage will be more local
Gippsland news than ever before, and a continued commitment to local
and national sport."
The third key strength is GOLD 1242's on air team, with over 80 years
of combined radio experience.
Starting the day is Jon Vertigan, who is already well known to local
radio listeners.
"Jon has an immense following in Gippsland because of the fun he
injects into the Breakfast show, and his engaging interaction with
guests and listeners," says Mr Taylor.
Returning to the 1242 frequency in Gippsland is the very popular Julie
Strini. Julie will again team up with Grant Johnstone, just like in
the old 3TR AM days, to play GOLD 1242's music mix during the
morning. Together with Greg Allen each afternoon, Grant and Julie
will have competitions and requests to help the work day go faster.
Greg Allen is a native Gippslander with a strong affinity with the
area and, like the rest of the team, is excited about the new radio
choice for Gippsland.
Wendy Robinson will be the voice in the evenings and, like the whole
team, is passionate about the music, and passionate about
broadcasting.
Mark Taylor believes ACE has put together a strong team for GOLD
1242. "These guys are more than just announcers," he says. "They are
communicators with an ability to warmly connect with our radio
audience."
GOLD 1242 will also be heard online at theradio.com.au.
-------------------------------
I reckon that GOLD 1242 (formerly 3GV) would give 3GG a run for their
money in the Latrobe Valley, where a significant overlap between
Warragul-based Star FM/3GG (Macquarie Regional Radioworks) & Gippsland-
based 3TR-FM/3GV (ACE Radio) exists.
I would think that GOLD 1242 would outrate 3GG quite significantly,
just like how it currently is, if the East Gippsland radio ratings,
which was conducted back in August-September 2005, are anything to go
by: http://www.nielsenmedia.com.au/en/pdf/mri/23/EastGippsland_0105.pdf
BearCave
This of course means that the final ever John Laws morning program
will be the final show to air under the 3GV call-sign.
A bit sad to see that the name 3GV will be going. I enjoyed listening
to 3GV on both my stays at Lakes Entrance this year. However, it
perhaps has always had the problem of sounding a bit too close to
their rival's call-sign 3GG.
Wombat Lover
The link - mms://stream2.cooeeweb.com.au/gold1242
64kbps - Stereo
Giving AM Stereo a good sound online
This would be a good link to listen to John Laws do his final show in Stereo
as well
--
From Robert | Wombat Lover | Melbourne | http://www.surfnetvictoria.com
Dude333
> G'day,
>
> The link - mms://stream2.cooeeweb.com.au/gold1242
>
> 64kbps - Stereo
>
> Giving AM Stereo a good sound online
>
service anyway).
I reckon it's been quite a while since we had any proper local service
on 3CS (even in the 80's and certenly in the 1990's they took a lot of
networked stuff from Horsham.
> This would be a good link to listen to John Laws do his final show in Stereo
> as well
>
Your probably not wrong there Rob, BTW do you reckon Gipsland could
become ACE Radio's new hub?
I mean if they are spending all this money localiseing the AM service
in Gipsland, then they will cut costs in other ways by replacing
other programs on the other AM's such as 3CS I would think.
On that note if ACE wanted a networked morning I reckon the new Gold
1242's show would work well networked as Colac people as well as
others through out Vic would remember Grant from his work on 3CS and
other stations on the Breakfast shift.
BTW I reckon ACE would be better off localiseing all their AM
stations and placing an MD in every market so they didn't end up
playing the same dam songs on all stations. It's not like that makes
it obvious that the stations arn't local (AKA networked).
If Grant broadcasters in both Geelong and Ballarat can provide local
services in their markets then why is it so hard for ACE to do a
similar thing? I mean they surely could at least provide local
services in both Warrnambool and Albury/Wadonga.
Ray
AFL in winter. Also Mark Irvine (lately at 3MP) doing imaging, (should be
Ron E Sparks). They also say "Best Songs of All Time from the 60's 70's
80's and 90's" No noughties great! Goodbye 2CA hello gold 1242!!!
Ray
"Ray" <rgom...@nospamplease.com> wrote in message
news:finehl$6q1$1...@aioe.org...
> Commitment to "national sport" incl sports today and that bloody AFL? In
> others words still waffle instead of music. Their web site also shows
> that Hinch is still on drive! It might not be updated, will wait and see
> later.
> Vertigan is not LOCAL and is networked. He is in Warrnambool and is heard
> on 3WM and 3YB as well. Bring back local breakfast as well!
> Ray
>
> "Dude333" <spamlovermai...@yahoo.com.au> wrote in message
> news:b21f71b9-b107-4229...@s19g2000prg.googlegroups.com...
Radio Expert
> Web site now updated, sounds good so far pure oldies except for that bloody
> AFL in winter. Also Mark Irvine (lately at 3MP) doing imaging, (should be
> Ron E Sparks). They also say "Best Songs of All Time from the 60's 70's
> 80's and 90's" No noughties great! Goodbye 2CA hello gold 1242!!!
>
> Ray
Ray, seeing you're in Melbourne, another plus for you is that Gold
1242 can be heard into Melbourne during the day unlike 2CA.
Melbourne is quite lucky to get plenty of stations that plays 'Classic
Hits'-type music (60s, 70s, 80s) both on AM & FM, which includes Gold
104 (Melbourne), 3BA (Ballarat), 3GG (Warragul), Heart 558 (Burnie) &
now Gold 1242 (Gippsland/Latrobe Valley).
In Sydney, on the other hand, we don't really have these kinds of
stations on either AM or FM, as 2GO in Gosford & Wave FM in Wollongong
sounds more like Vega & Triple M than any commercial radio station
from country areas that plays "the best songs of all time". Also, WS-
FM is more of a 70s & 80s music station & therefore doesn't play much
60s music.
I think the closest station to Sydney that plays more 'Classic Hits'-
type music than any others within receivable distance of Sydney would
be 900 2LT from Lithgow, which their positioner is "Classic Hits &
Talk". I think 2ST from Nowra (which its 102.9FM Bowral translator can
be heard into most of Sydney in normal 'non-tropo' conditions) would
come 2nd, which uses the positioner "the best songs of all time". If
you're in the coastal suburbs of Sydney & Wollongong, then 2EC from
Bega, through 765AM, plays "a better music mix from the 60s to today",
and can be heard into those coastal suburbs during the day (enhanced
during the night, when 2EC can be heard in more inland areas of
Sydney).
Basically speaking, a number of commercial radio stations within 200km
of Melbourne are more into 'Classic Hits'-type music than stations
that are within 200km of Sydney.
Paul Dwerryhouse
>Melbourne is quite lucky to get plenty of stations that plays 'Classic
>Hits'-type music (60s, 70s, 80s)
[snip]
>now Gold 1242 (Gippsland/Latrobe Valley).
Not really. I tuned in briefly and they started playing a Cher song from 1998.
That's hardly "Gold".
BearCave
> Ray, seeing you're in Melbourne, another plus for you is that Gold
> 1242 can be heard into Melbourne during the day unlike 2CA.
> Melbourne is quite lucky to get plenty of stations that plays 'Classic
> Hits'-type music (60s, 70s, 80s) both on AM & FM, which includes Gold
> 104 (Melbourne), 3BA (Ballarat), 3GG (Warragul), Heart 558 (Burnie) &
> now Gold 1242 (Gippsland/Latrobe Valley).
My experience is that Gold 1242 is not that easy to hear. Here in
Frankston, the clearest reception from out-of-town commercial radio is
from Geelong's Bay FM and K-Rock and Gippsland's Star FM and 3GG.
3GG almost sounds strong enough to be a local station, but Gold 1242
sounds more distant than Burnie's Heart 558 does.
I am now aware from my last drive from Lakes Entrance to Frankston
that you can hear 3TR-FM and 3GV (Gold 1242) as far as Pakenham on a
handheld radio and hear 3TR-FM as far as Cranbourne on a car radio.
3GV was phased out over a news bulletin the same way Melbourne's 3AK
was. The new station simply emerged on the other side of the news,
with the general manager of 3GV announcing the reasons for the new
direction - that with John Laws retiring, it gave them the opportunity
to reassess how to best cater for the local Gippsland audience.
What they have decided to do is to allow localism to determine Gold
1242's format in much the way Ace Radio have allowed more localism on
3TR-FM than they allow for many stations in Western Victoria.
'Gold' - by Stevie Nicks and John Stewart was the first song to air,
but all the songs that followed after that indicate to me that the so-
called 'gold' format has evolved a lot since stations like 2CA in
Canberra and Gold 104 in Melbourne first launched it.
Although it is more networked, I will personally prefer 3GG's format
of a music mix (of old and new) and talk programs.
...From Justin
BearCave
changeover to Gold 1242, rival 531 3GG have made their own
adjustments.
The new positioner on 3GG is "70s 'til now - and everything in
between". It is also now shortening its call-sign to "Double G"
during station IDs, while still also using the full call-sign of "531
3GG".
Radio Expert
2GO in Gosford also uses the "70s 'til now - and everything in
between" positioner, which was in use for about a year now.
What kind of music from the "70s 'til now" does 3GG play? I know that
2GO's "70s 'til now" music mix is quite rock-oriented, with quite very
little pop tracks thrown in, and it is relatively similar to Vega.
uopa (Keitha)_
whoa !!!!!
BearCave
> 2GO in Gosford also uses the "70s 'til now - and everything in
> between" positioner, which was in use for about a year now.
> What kind of music from the "70s 'til now" does 3GG play? I know that
> 2GO's "70s 'til now" music mix is quite rock-oriented, with quite very
> little pop tracks thrown in, and it is relatively similar to Vega.
It is much the same here, but it seems all mainstream adult commercial
radio has "moved out of the 60s" now, so stations like 2GO and other
regionals, Gold 104/WS/4KQ and Vega are all sounding somewhat similar,
with only slight differences (the most obvious being the the ARN
stations don't play new music).
That said, 3GG have in the last half hour played artists as diverse as
The Models, Stevie Wonder and The Pointer Sisters, while the new music
track seems to be only one in every six tracks played - and yes - it's
a Vega-style new music selection. That's not quite the same music
selection approach as Vega. It's more what Vega might have done about
12-18 months ago, before the music format on Vega was more
concentrated on being rock-oriented.
BearCave
rival Star 104.5, which I understand in recent years has become a rock
station, which it wasn't went it first launched.
Radio Expert
That's sort of what I was thinking on why 2GO became a more rock-
oriented station. Because of Star 104.5's shift to a rock format last
year, Star 104.5 & 2GO are now fairly similar with one another
musically, moreso than when Star 104.5 was a Hot AC station between
2004 & 2006.
However, according to the most recent Central Coast radio ratings, 2GO
is still the dominant station in the Central Coast, due to the fact
that they broadcast in the region for over 35 years, whereas Star
104.5 only started almost 4 years ago (in March 2004).
For listeners in Sydney, Star 104.5 is a worthy alternative to Triple
M, WS-FM & Vega, perhaps moreso than 2GO.
matt cook
wrote:
> If Grant broadcasters in both Geelong and Ballarat can provide local
> services in their markets then why is it so hard for ACE to do a
> similar thing? I mean they surely could at least provide local
> services in both Warrnambool and Albury/Wadonga.
It's harder for ACE because it's markets are rather small population
wise (except Gippsland and Albury).
Blue Fig Tree
that 3GV formerly ran.
Maybe 3TR presents... Neil Mitchell in the mornings next year,
especially if GV/Gold wont be running it ? Depends on the advertising
pulling power of a morning talk show on what is otherwise a music
station.
Lets see....
BearCave
I doubt 3TR-FM would allow an opportunity for rival Star FM to be the
only FM music station in the mornings.
More likely ACE Radio have decided that (i) Gippsland is one of their
biggest markets and is best served by localism, and (ii) a review of
their approach to localism has found that they should spread that
localism more between the two stations - 3TR-FM and Gold 1242.
However, local resources have probably determined that music and
personality are priorities over providing for talkback and opinion.
This does mean conceding the talk radio format to rival 3GG - Charles
Wooley, networked from Hobart in the mornings - and leaving only the
local ABC with a talk format in far-east Gippsland.
Perhaps that's for the best. Otherwise, you continue the situation of
having three talkback programs in the Latrobe Valley (ABC, 3GV and
3GG). That reminds me of the time that Adelaide, the smallest of the
major capitals, also had three talkback formats running at the same
time - on ABC 891, 5DN and 5aa. Perhaps having an AM music format in
the mornings provides a better alternative for the listener.
...From Justin