SMH: DMG Sydney - Veva 953

newt...@mailandnews.com

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Jul 26, 2005, 2:51:36 AM7/26/05

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Fairfax Digital: SMH

V have ways of ...
By Jano Gibson
July 26, 2005 - 3:35PM

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"Good morning Sydney. You're with Angela Catterns on Veva 953."

Those are the words Sydneysiders are likely to hear when the city's new
radio station, aimed at an over-40s demographic, launches on the 95.3
FM band next month.

DMG Australia, which owns the top-rating Nova network, will officially
unveil the name of its latest venture tomorrow.

But speculation is rife it will be branded Veva 953 after it was
discovered the domain name http://www.veva953.com.au had been
registered by DMG legal director, Peter Ickeringill.

The Veva 953 website is yet to go live but a message on it says,
"Please check back soon."

DMG publicist Gail D'Arcy told smh.com.au the station's name was a
secret and not even she knew what it was.

Angela Catterns has already been announced as its breakfast presenter
and Tony Squires and Rebecca Wilson are expected to host the afternoon
drive timeslot.

But not everyone is content with the station's new name.

Advertisement
AdvertisementChris Taylor, who co-hosts Today Today on the Triple J,
suggested a number of alternative monikers for the station, including:

- Nova Grey

- Coma

- ABC Afterlife

- X-ABC - the Sound of Sell-outs

"I'm also looking forward to some of the key features of the station,
aimed at winning the older demographic - like, I imagine, they'll have
people driving around in Beige Thunders, handing out free cans of icy
cold tea," he said.

"And instead of Nova's Wheelie Bin of Fortune, they'll probably have a
Wheelchair of Fortune. And the Secret Sound will always be someone
banging on about the war."

newt...@mailandnews.com

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Jul 26, 2005, 3:04:16 AM7/26/05

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Also, the trademark has been registered. From:
http://pericles.ipaustralia.gov.au/

Trade Mark : 1062537
Word: VEVA
Image:
Lodgement Date: 29-JUN-2005
Class/es: 38, 41
Status: Indexing Approved
Kind: n/a
Type of Mark: Word

Owner/s: Peter Ickeringill
c/- Mallesons Stephen Jaques
Level 50 Bourke Place
600 Bourke Street
MELBOURNE,3000,VIC
AUSTRALIA

Address for Service: Mallesons Stephen Jaques
Level 50 Bourke Place
600 Bourke Street
MELBOURNE
3000,VIC

Goods & Services

Class: 38 Radio and television broadcasting services (whether free to
air or subscription); communication of information (including but not
limited to music, sounds, images, and audio-visual items) via a global
computer network

Class: 41 Radio entertainment and television entertainment; production
of radio programmes; production of television programmes; arranging and
conducting competitions; exhibitions, shows and balls; discotheque
services; live performances; publication of information in electronic
form

History
Opposition

Indexing Details - Word Constituents
VEVA

Indexing Details - Image Constituents

AussieSeek dot com

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Jul 26, 2005, 3:06:19 AM7/26/05

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Great work

Seems its a VEVA !!!

S Jones

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Jul 26, 2005, 3:22:42 AM7/26/05

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Interesting choice - if it's true.

On air it will sound like "Viva" which raises obvious issues about
brand name recognition - right down to the website address.

Also, Viva is a form of paper towel.

On The Wireless

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Jul 26, 2005, 3:23:09 AM7/26/05

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>
> Seems its a VEVA !!!
>

I'm sure they'd go to so much trouble to keep it secret - only to be found
out by some computer nerd who checks domain registrations and trademarks?

I'll wait for the official word tomorrow!

Wombat Lover

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Jul 26, 2005, 3:30:43 AM7/26/05

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It seems that not only has Viva953.com.au been registered, but also
Viva915.com.au

co-incidence? or is it a decoy?

--
From Robert | Wombat Lover | Melbourne | http://www.surfnetvic.cjb.net |

Wombat Lover

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Jul 26, 2005, 3:51:44 AM7/26/05

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Sorry, that should be Veva

http://www.veva953.com.au
http://www.veva915.com.au

rsh...@yahoo.com.au

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Jul 26, 2005, 6:51:26 PM7/26/05

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Wombat Lover wrote:
> Sorry, that should be Veva

How about VEGA ?

TinMan

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Jul 26, 2005, 8:07:52 PM7/26/05

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WRONG!

It's VEGA953 launching Monday August 1st.

<newt...@mailandnews.com> wrote in message
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Wombat Lover

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Jul 27, 2005, 1:48:47 AM7/27/05

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Well, my question was answered...This whole Veva thing was a decoy, and it
worked. But it was close

Now to see how Vega 95.3 in Sydney goes.....Who's gonna be game enough to
webcast the start of the station?

Ian

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Jul 27, 2005, 7:44:56 AM7/27/05

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Great work TinMan, you're in the wrong job. But while you are in the
predicting mood, how about a official broadcast start time ?
Ian

"TinMan" <allre...@hotmail.com> wrote in message
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TinMan

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Jul 27, 2005, 10:14:26 AM7/27/05

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I prolly did that in another post Ian ... 11am Monday ...
I will say happy birthday MMM and 2Day ... hehehe
(joke Joyce)

"Ian" <nor...@post.msgon.ng> wrote in message
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TinMan

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Jul 27, 2005, 6:37:20 PM7/27/05

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There's a link to the new Vega commercial here:
http://media.theage.com.au/?category=&rid=16397&rate=900&sy=age&source=int16399l&t=4H0PPO&cid=&player=wm7&ie=1&flash=1

"TinMan" <allre...@hotmail.com> wrote in message

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