The Proposed Australian Music Week Online
Phil Tripp
AUSTRALIAN MUSIC WEEK ONLINE TO ROCK THE WORLD IN AUGUST
Starting the week of August 1, 2001, a series of events will be staged to
put the spotlight on Australian performing and recording artists,
Australian music etailers and music e-commerce sites, Australian music
business sites and Australian music fan or music information Internet
presences. Itｹs called Australian Music Week Online and it is anchored by
the three day National Entertainment Industry Conference August 2-4 and
the 3rd Annual Australian Online Music Awards (ONYA! Awards) which will be
webcast August 4 at 8:30 pm (AEST) from a Sydney venue.
Itｹs an online initiative created by IMMEDIA! which is a leading music
company that earlier this year created the ultimate Australian music
industry portal TheMusic.com.au at http://www.themusic.com.au. IMMEDIA!
has also published the AustralAsian Music Industry since 1988 in print and
online, operates a music industry news service, music business books
company and a major PR firm.
Enlisting the participation of Australian artists, their management,
record companies, publishers, industry associations, etailers and online
music companies, IMMEDIA! will be creating an annual event that will
attract global interest in Australian music. The various plans for
Australian Music Week Online are:
ONLINE CONCERT WEBCASTS畿ach night for a week there will be an online
concert featuring live Australian artists with the final one following the
six artists appearing on the 90 minute webcast of the ONYA! Awards August
4. Intense overseas promotion and publicity will attract audiences for
the performing acts.
OZMUSIC ONSALE ONLINE記eading Australian online music retailers featuring
promotions and sales of Australian artist releases with special emphasis
on those releases of online performing artists in the concert series.
Geared to attracting export product of Australian origin, it will boost
revenues of Oz online retail.
THE AUSTRALIAN STREAMING AUDIO & VIDEO NETWORK帰n umbrella event guide
that directs viewers and listeners to video clips of Australian artists
from individual artist sites, music video program sites and record company
sites as well as special Australian music programming from native online
radio channels. The audio and video clips will be a mix of live and
dubbed recordings with the specific permission of all copyright owners,
fully licensed and paid for online broadcast.
ONLINE MUSIC COMPETITIONS AND GIVEAWAYS亀o spur even more listeners and
viewers, a series of competitions and merchandise promotions will be given
away菊specially to overseas surfers via an offshore distribution point.
NATIONAL ENTERTAINMENT INDUSTRY CONFERENCE帰 three day event that will
have the major Artist Keynote Speech delivered at 11am Thursday August 2
streamed the hour prior to the ONYA! Awards with conference highlights
(7:30 pm August 4). The conference will focus on music business, music
technology and online music featuring 50 speakers over three days with up
to 500 participants.
3rd AUSTRALIAN ONLINE MUSIC AWARDS (ONYA! Awards)祈eaturing six top
Australian artists in live performance from the Sydney venue, guest
celebrity presenters and a fast paced 90 minute program from 8:30 pm
(AEST), the ONYA! Awards honour excellence and innovation in the delivery
of online music and music evangelism. The program will be webcast through
sponsor OzEmail Internet and Microsoft Windows Media Player with plans to
once again do a broadband feed through selected outlets as well as adding
a cable television broadcast this year.
THEMUSIC.COM.AU亀he ultimate music industry portal established in January
2001 will serve as a router for music sites, information and news as well
as a promotional arm for accessing artist sites, label sites, association
links and other interesting Australian Music Internet presences.
Any suggestions you might have for making this event bigger, better or
more relevant... fire away.