Hypnotize is the fifth and most recent studio album by the American heavy metal band System of a Down. It was released on November 22, 2005, six months after the release of its companion album Mezmerize. Mezmerize and Hypnotize both debuted at number one on the Billboard 200 chart.
Hypnotize received generally positive reviews. It opened at number one on the Billboard 200, with 320,000 copies sold in its first week. The album also debuted at number one on the Canadian Albums Chart, selling 47,000 copies in its first week. The album was certified gold and platinum by the RIAA on December 13, 2005.[14] Since its release, Hypnotize has sold 8 million copies worldwide.[15]
Hypnotize is the fifth album by System of a Down and the second half of the Mezmerize/Hypnotize double album before taking their hiatus to work on their individual solo projects. It was released on November 22, 2005, six months after the release of companion album Mezmerize.
In the past six months, System of a Down have doubled their album output: In May, the critically successful quartet delivered Mezmerize, an 11-song, 36-minute blast of hyper-aggressive riffing, breakneck rhythm shifts, and Middle Eastern accented melodies. Six months later, they're offering the second side of the album, Hypnotize, which is meant as a companion piece; Mezmerize's "Soldier Side Intro" begins what Hypnotize's "Soldier Side" ends 23 songs later.
For the most part, the same holds true on Hypnotize, with musical mannerisms working best when they're accenting songs rather than controlling them. As the less ambitious of the two albums, Hypnotize is at once more aggressive and more restrained. "Dreaming", one of the strongest tracks from either album, builds layers of vocals, varying rhythms, and harmonies over blast- beat drums. Later, on "Holy Mountain", the band syncs up, firing every beat, every stroke, and every syllable together, punching their way through the track.
The biggest problem on both of these albums is the increased vocal presence of guitarist/primary songwriter Daron Malakian. On the band's second album, 2001's Toxicity, Malakian's voice was a welcome accent to front man Serj Tankian's commanding, operatic howls and barks. But now, Malakian sings on every song, in some cases as the lead vocalist. Tankian's voice has always been one of the most unique aspects of the band, and to hear him step aside for Malakian's whiny, nasally drawl is a disappointment. The fact that his voice is generally clear and easy to understand only accentuates an underlying problem that has haunted the band from day one: terrible lyrics.
As with any double album, the question inevitably arises as to whether or not this could've been pared down to a single. Admittedly, there are a few tracks that just don't work. Mezmerize could do without "Old School Hollywood" (a failed attempt at new wave, with confounding lyrics about a celebrity baseball game) and "Violent Pornography", while the only real blunder on Hypnotize is the simplistic "U-Fig", which is far too repetitive in the verses, and never quite takes off. So, while these albums aren't likely to change the mind of dissenters, the band's voice remains ferocious and unique, even if what they're actually saying isn't necessarily worth hearing.
In 2001, System of a Down reached new heights with their Toxicity album, but rather than rush into a follow-up, the band opted to release an odds and ends collection called Steal This Album in 2002. By the time 2004 rolled around, the band had plenty to say and a lot of music set to come out of them.
As the process continued, the band realized they had more than enough material to go beyond the traditional album format and while initially expected to have a new album by the end of 2004, they pushed the timeline into 2005 with not one, but two discs. Singer Serj Tankian revealed to Billboard, "There has been a great deal of upheaval for all of us over the past year or so and that has brought fourth a lot of emotional material. There's a good amount of social commentary in the new songs, as well as songs where we deal with love, with reminiscing, relationships, politics and funny experiences."
Still, the idea of a double album was a little bit daunting for the band. Malakian stated, "You don't have a bunch of kids dropping acid like they used to. You can't just release double albums and expect people to sit there and devote their time to it. Our songs are tough to digest and I would feel really uncomfortable handing someone a CD with 25 songs staring them in the face." Rubin agreed, telling Billboard, "Everything in today's culture is short term and disposable. We're living in a time when people don't seem to even listen to one full album, so we felt the only way for it to get properly heard was to spoon feed it."
"Doing a two-album set never entered into our thought process," Malakian admitted to Billboard. "But when we looked at all the songs we had and arbitrarily tried to choose 'the best' 14 for one album, we realized we had two album's worth of really great songs, and that they all connected with each other."
Prior to the Hypnotize album release on Nov. 22, 2005, the band got the ball rolling with the album's title track. The song featured both Tankian and Malakian sharing vocals and is notable for the references to the Tiananmen Square protests and the effects of propaganda. Interestingly, Malakian says he penned the song while sitting in his car waiting for his girlfriend, which also turned into a lyric in the track. Keeping in line with the band's red hot momentum, the track climbed to No. 1 on the Modern Rock Tracks chart, while peaking at No. 5 on the Mainstream Rock Tracks chart. It also managed to crack the Billboard Hot 100, rising as high as No. 57.
The album would produce two more songs well known within the System of a Down catalog -- "Vicinity of Obscenity" and "Kill Rock 'n' Roll" -- though neither charted at radio. Tankian had a bigger hand in "Vicinity of Obscenity," revealing that the song was inspired by Dadaism in an online chat well after the album's release. "Kill Rock 'n' Roll" may not have had the inspiration that many would suspect from the title. Malakian penned the track after reportedly running over a rabbit in his car one night. The track would go on to be a favorite in the band's sets during touring of the album.
They took a hiatus from August of 2006 through November of 2010, allowing for Serj Tankian solo albums, Daron Malakian to form and release material under the Scars on Broadway moniker with drummer John Dolmayan, and Shavo Odajian to found Achozen and take part in multiple projects. Though the band toured sparingly over the last decade, new music did not surface again until 2020 when the band released a pair of songs to bring attention to the war in Artsakh.
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