This is a list of the most-viewed Indian music videos on YouTube. Phonics Song with Two Words from children's channel ChuChu TV is the most viewed video in India and is the 7th most viewed YouTube video in the world. "Why This Kolaveri Di" become the first Indian music video to cross 100 million views.[1][2] "Swag Se Swagat" became the first Indian music video to cross 500 million views on YouTube.[3][4][5] "Humpty the train on a fruits ride" by "Kiddiestv Hindi - Nursery Rhymes & Kids Songs" became the first Hindi video on YouTube to cross 1 billion views on 26 December 2019 and is the most viewed Hindi video on YouTube. "Chotu ke Golgappe" uploaded by "Khandeshi Movies" is the first non-musical and non-children video to cross the 1 billion view mark in India and the world. It is also the first comedy skit video in India and the world to cross the 1 billion view mark. Hanuman chalisa[6] becomes the first hymns(Bhajan) who got 3 billion+ views and views are growing drastically from day to day.
There's a new makeup trend taking social media by storm, with videos racking up tens of millions of views and influencers going viral just for trying it, and Canadians have some of the most popular versions.
The Asoka makeup trend has generated hundreds of thousands of posts on TikTok. In the videos, creators style themselves with Indian bridal hair, makeup and clothing to the music from a version of the song San Sanana from the 2001 Bollywood movie Asoka starring Kareena Kapoor Khan and Shah Rukh Khan.
The trend isn't so much about the movie itself, a biopic with mixed reviews, receiving 6.4/10 on IMDB and average 69 per cent on Rotten Tomatoes. According to Times of India, it's sort of an homage to Khan's character, who "flaunts ancient Indian attire and bold kohl-rimmed eyeliner," but with an Indian bridal twist (for this reason, it's also called the Indian bridal makeup trend).
The videos are complex and highly stylized, involving quick cuts, synchronized hand gestures, facial expressions, lip syncing and head movements, plus bold colours and makeup similar to some of the styles featured in the film, including the bindi. Creators from around the world have posted that it's sometimes taken them eight hours or more to film their clips.
Influencer Durka Murugananthan, 27, of Stouffville, Ont., posted a video last week that has nearly two million views, and a second Tamil version of the trend Monday morning that already had more than 112,400 views by Monday evening.
The Asoka trend isn't surprising given how important the esthetic element is to Bollywood, and TikTok's preoccupation with beauty and makeup routines, said Faiza Hirji, an associate professor in the department of communication studies and media arts at McMaster University in Hamilton, Ont.
Think of all the trending "get ready with me" videos, where influencers just show their skin care and makeup routines, and the "Sephora Kids" trend of children obsessed with skin products. It's little wonder, then, that a look that emphasizes heavy, stylized makeup, glamour and prioritizes beauty (many Bollywood stars were former beauty queens) would take off, Hirji told CBC News.
"As an overall trend, I sometimes do wonder a little bit about how much of a focus beauty has become on TikTok, but if it's going to be a focus, I think it's great to have a diverse aspect to it, as well," said Hirji, who is also the author of Dreaming in Canadian: South Asian Youth, Bollywood and Belonging.
She noted there are also more South Asian influencers recently as more women feel empowered to pursue these channels to promote themselves. For instance, Indian makeup influencer Debasree Banerjee has fans around the world. Now, that influence is percolating, Hirji said.
Murugananthan said a lot of girls look up to her and other South Asian beauty influencers. It's important to her to be a role model in the beauty space because it's not something she experienced growing up.
While Hirji agrees the trend is positive, she does find it a little problematic when people who aren't Indian reproduce a look that has cultural significance to many people simply because it's exotic or trendy, or treated more like a costume.
It's complicated, Hirji said, because often Indian people who wear traditional clothing are singled out or criticized, and a lot of people of South Asian origin who grow up in the West learn to feel self-conscious. Then, when a non-Indian person wears Indian jewlery or clothing, it seems to become more culturally acceptable.
That said, some of the most popular videos of the Asoka trend have been created by South Asian influencers, such as Canadian Dhivya Sri, a beauty influencer based in Ottawa. Her video, posted three days ago, already had 33.4 million views Monday evening. A behind-the-scenes video of its making has 37.3 million views.
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