tra to devotees visiting Bangalore during this auspicious Chaturmasya period. The stickers create an awareness of our Prime Tattva - Shri Hari is Sarva Swami and is a very important part of every soul's Sadhana. This Mantra brings out the core relationship between the Supreme Lord who is the Swami and all other souls who are his dasas. This is exactly the Upasana of the one of the four Yogya Gunas i.e Atmatva (Swamitva) of Shri Hari. The stickers are being designed in such a way that they can be pasted in Pooja Room, Main Door etc, Car and other places to remind one about Shri Hari and his relationship with the individual souls.
सच्चिदानन्दात्मेति मानुषैः - Human Beings who are Karma Yogins are qualified to contemplate upon only 4 qualities of Lord Shri Hari. They are Sat (Defectless), Chit (Knowledge), Ananda (Bliss), Atma (Swamitwa). All other infinite auspicious qualities of Shri Hari are to be merged into the above four guanas only. The Atmatva guna which also means that Shri Hari is Guna Poorna is hence absolutely necessary for the spiritual progress of every individual.
Shri Madhwacharya in his Magnum Opus Anuvyakhyana to which Shri Jayateertha wrote the celebrated Shriman Nyaya Sudha commentary has prescribed this very Mantra to be remembered and chanted every second without fail.
मम स्वामी हरिर्नित्यं सर्वस्य पतिरेव च ।
इति ध्येयः सर्वदैव भगवान् विष्णुरव्ययः ।। श्रीमध्वाचार्यः
Lord Shri Hari is to be be always meditated upon as "My Lord and the Lord of All". - Shri Madhwacharya
This concept takes the central role in all Vedas, Upanishads, The Brahma Sutras, Mahabharata, the Bhagavad Gita and other Puranas. The profound meaning of this mantra and its significant link to Sadhana (Upasana) has been brought out my great stalwarts such as Shri Jayateertharu and Shri Raghavendra Tirtharu in their celebrated commentaries. Scores of Hari Dasas such as Purandara Dasaru have composed devotional deveranamas touching this aspect. This concept forms the very basis of all Hari Dasa Sahitya. For more information on the significance of the Mantra you can visit
http://chantforkrishna.atmashrama.org/ and
http://atmashrama.org/index.php/about/atmopasana-dhyana-yoga/ and
https://docs.google.com/open?id=0B01MEKD429kxZC03Yk1DRkxmSGc
By the grace of Gurugalu, within one week of our sankalpa, we have already received pledges for sponsorships for nearly 30000 stickers!