From: David Laufer <dav...@brandbook.us>
Date: December 27, 2012, 7:53:09 PM EST
To: Blake Howard <bl...@matchstic.com>
Subject: Re: Kickstarter
Blake- good insight.My book came out and I will be giving a talk about it at MoDA in Feb. Love for you and the Matchstic ensemble to attend!Thanks! DavidPlease visit the "design leadership project" on FBand share your insights!David Calvin LauferManaging Partner<http:www.brandbook.us>
BrandBook LLCDelivering the Power of Brand Driven Marketing to Expertise-Based EnterprisesFounding Trustee, AIGA AtlantaAIGA | The Professional Association for Design
On Dec 27, 2012, at 12:08 PM, Blake Howard wrote:Hey David!Yeah, Creative Mornings Global did a kickstarter campaign and raised over $60K! I wasn't involved in it thought, but it seemed like an awesome experience and well worth the effort. They have a HUGE twitter following however, and I feel like Kickstart is mostly driven by online influence. Building that is the key, I think.Hope that helps!All the best,BlakeOn Dec 27, 2012, at 7:58 AM, David Laufer wrote:Hey Blake- hope you are well & prospering!I have a product I think is going to be a great addition to my line with the Museum of Modern Art, and want to raise some development money on one of the crowdfunding sites. Am I remembering correctly that you were using one of them to fund the new CM web site? Was it a good experience? Worth the effort?If yes, do you have any advice, ideas or resources for what are the essentials of a successful crowd funding?Please visit the "design leadership project" on FBand share your insights!David Calvin LauferManaging Partner<http:www.brandbook.us>
<BELogo4email3.gif>
BrandBook LLCDelivering the Power of Brand Driven Marketing to Expertise-Based EnterprisesFounding Trustee, AIGA AtlantaAIGA | The Professional Association for Design
--
You received this message because you are subscribed to the Google Groups "Atlanta_CM" group.
To post to this group, send email to atlan...@googlegroups.com.
To unsubscribe from this group, send email to atlanta_cm+...@googlegroups.com.
For more options, visit this group at http://groups.google.com/group/atlanta_cm?hl=en.

Jonathan Lawrence
Matchstic – A Brand Identity House
437 Memorial Drive SE, Unit A7
Atlanta, GA 30312
(404) 446-1511