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Richard Edlund

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Jun 25, 1998, 3:00:00 AM6/25/98
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Name: Richard Edlund
Phone: 904/399-5377
E-mail: Rc...@aol.com
Location: Mundelein / Jacksonville Il/fl USA
Relocation: Yes

_ _ _

OBJECTIVE
To secure a position, that would evolve to include an increasingly broad
management growth with an attendant growth in staff and profit
responsibility.

SUMMARY
Uniquely experienced in the graphic imaging markets with a thorough
understanding of conventional as well as contemporary photomechanical
technologies.

Proven success providing application-oriented solutions to in-plant,
commercial and industrial printers based upon Return On Investment.

Expert at initiating and establishing plans for facility modernization and
technical advancement using hands-on knowledge of 4-color process, color
theory, ink and paper technology, film assembly, stripping, plate making,
electronic imaging and desk-top publishing.

QUALIFICATIONS

SALES: Experienced motivator of vendor/suppliers, manufacturers agents
and company personnel providing aggressive leadership of staff. Produced
revenue growth of 23% for last fiscal year.

Skilled at helping people better understand and define what they want to
accomplish and then facilitating the selection of specific strategies that
make
sense for them.

MARKETING: Excellent merchandising skills, particularly with consumable
goods, small instruments and capital equipment. Strong
intuition/instincts with a very
contemporary knowledge of the competitive environment with a recent P&L
responsibility for a $20 million business.

Developed organizational/operational plans for revenue building by directing
new business development of high-tech prepress and premium pressroom
equipment and supplies within a fine printing paper distribution system.

PLANNING: Understands the importance and skilled at the development of
new product
roll-ups and the competitiveness that is integral to their sales cycle.

Managed company direct and dealer channels for the sale, installation and
after sale support of high-end prepress imaging and color proofing systems.

LOGISTICS: Experience in both field and corporate positions has provided
unique insight to the logistics continuum. Achieved a 15% productivity
improvement
through effective consolidation and improved communications across
marketing, sales, data processing, and distribution functions.

Directed sales and marketing of spectrophotometers, colorimeters,
densitometers and viewing systems used in the hue and chroma management of
high quality color pigment and colorant production systems.

STYLE: An energetic producer with a strong work ethic. Readily accepts
responsibility and accountability. Builds a solid, highly motivated team.
Works in close contact with subordinates, yet provides them freedom to act.
An excellent mentor.

Interfaces effectively with all levels of production and executive
management with a focus on efficient and effective utilization of graphic
arts equipment and supplies.

EDUCATION
Rochester Institute of Technology - College of Graphic Arts and
Photographic Science.

CAREER DEVELOPMENT PROGRAMS
Total Quality Management - Deming
Team Building & Social Styles
Problem Solving & Strategic Planning.
Consultative Selling - AMACOM

COMPUTER SKILLS
Familiar with PC and Mac-based operating systems.
Experienced with software common to desk-top publishing.

ADDITIONAL RESIDENCE
Northern Illinois

SEARCH KEYWORDS
Graphics, Imaging, Desktop, Publishing, Digital, Camera, Sales,
Marketing, Executive, OEM, Channel, National, Manager, Distribution,
Color, Printing, Ink, Equipment, Distribution

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