Re: Ticket Fees and Surcharges: what do you think?
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Blue Spruce Theatre
Mar 23, 2010, 11:24:26 AM3/23/10
to ATHENA Tix Planners
The vendor I am working with allows you the option to either pass the
fees on to your patrons, or bundle it into the price of the ticket.
They also allow you to do this with the credit card fees. The
advantage of leaving it separate for end-users is that you can market
your show as, e.g., $25 + fees, which is subconsciously better than
saying $29. Also, people assume there will be fees, and therefore if
you publish $29, they assume $33 at least (even if there are no
additional fees, they naturally ASSUME there will be), which pushes it
over that magic $30 boundary.
fees on to your patrons, or bundle it into the price of the ticket.
They also allow you to do this with the credit card fees. The
advantage of leaving it separate for end-users is that you can market
your show as, e.g., $25 + fees, which is subconsciously better than
saying $29. Also, people assume there will be fees, and therefore if
you publish $29, they assume $33 at least (even if there are no
additional fees, they naturally ASSUME there will be), which pushes it
over that magic $30 boundary.
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