Fwd: nendo's new project "kotoli" picnic box for "Ruinart"

[Yanling Duan]

段妍玲Yanling DUAN
Executive Director
�a=营总监
北京国际设计周组委会（筹）办公室

Beijing Design Week Organizing Committee

www.bjdw.org
C 86 138 010 40321
T 86 10 84186996
F 86 10 84186840

北京市东城区青龙胡同1号
歌华大厦A座十三层100007
Unit A 13F GEHUA TOWER
No.1 Qinglong Hutong
Dongcheng District
Beijing China 100007

Begin forwarded message:

From: nendo<in...@nendo.jp>

Date: May 22, 2011 2:55:50 AM GMT+08:00

To: nendo<in...@nendo.jp>

Subject: nendo's new project "kotoli" picnic box for "Ruinart"

Reply-To: in...@nendo.jp

                   
                05/2011
                
                We designed a picnic box “kotoli”

     for the oldest champagne house “Ruinart”


        “kotoli for Ruinart” design concept
       Ruinart was interested in a new perspective on urban living that celebrates all the city
        has to offer through picnicking, rather than trying to escape from the city.
        Our design motif is the way that birds fly down to perch on an telephone wire for a moment�‰ rest.
        Tokyo is criss-crossed with telephone wires; how many of these might serve as a hammock,
        if we could only change the way we see them? This is the spirit that we hoped to capture.
        The stemless champagne flutes cannot stand on their own. Instead, the silver ring allows them
        to 'perch' for a rest on the bottle, the picnic box or the birds-nest restaurant tray,
        and for picnickers to enjoy champagne anywhere, even far from an even tabletop.
        And the birdcage cooler bag transforms into a champagne bucket when the top is opened.
        In this way, all of the pieces take advantage of existing infrastructure - the bottle, the edge of the box,
        the form of the cooler--to provide mobile sociability, allowing people to connect with each other
        wherever they would like, in a low-key, elegant way.

        This product will be sold in Japan from end of May.

        All the images are on our website
        http://www.nendo.jp/en/works/detail.php?y=2011

        all photos by Masayuki Hayashi
        You can DL the high resolution photos from this link.
       http://dl.dropbox.com/u/6970415/kotoli_for_ruinart.zip


       CONTACT
       Akihiro Ito ( nendo / PR )
        Tel: +81-3-6661-3750
        Email: i...@nendo.jp
        website : www.nendo.jp